PENANG, 8 October 2019 – QSR Brands (M) Holdings Bhd (QSR Brands), through its wholly owned subsidiary company, QSR Stores Sdn Bhd has entered into a partnership to develop the first KFC drive-thru restaurant in the new, revitalised Simpang Ampat, Penang with developer GUH Holdings Berhad (GUH), through its subsidiary, GUH Development Sdn Bhd.
Anchoring Drive-Thru convenience as one of the integral focus in its strategic expansion plans, QSR Brands is well on its mission to cater to the increasingly busy lifestyles with products and services that are top in class quality and highly accessible to consumers, around the clock.
“Convenience is really winning in today’s business landscape, and that’s what we mean by being relevant and creating brand distinctiveness for our customers. Consumer demands for food that is quick, tasty and convenient have evolved rapidly. Our Drive-Thru has shown a lot of growth potential and this concept will remain as an essential part in our restaurant expansion strategy,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director, QSR Brands.
“As the largest quick service restaurant operator in the region, we are all about our customers. Strategic collaboration with prominent developer such as GUH, enables us to capitalise and tap into each other’s resources efficiently to cater to the local demand and making it easy and accessible for our customers to enjoy our craveable meals,” added Dato’ Seri Mohamed Azahari.
The partnership between QSR Brands and GUH to bring the first KFC drive-thru restaurant in Simpang Ampat aims to provide the best retail experiences possible to the community, as part of the development’s mission to become a self-contained township. This move will enhance the township’s value proposition and meet the local demand and is targeted for completion by the third quarter of 2021.
The parties, represented by Tony Lika, Deputy Head of KFC Malaysia and Lewis H’ng, COO of GUH, have signed and exchanged a Memorandum of Agreement (MoA) while witnessed by guest of honour Yang Berhormat Dato’ Haji Abdul Halim bin Haji Hussain, Penang State Exco for International & Domestic Trade, Consumer Affairs and Entrepreneurship Development, Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director of QSR Brands and Datuk Seri Kenneth H’ng Bak Tee, CEO/Group Managing Director of GUH.
As part of the MoA, GUH will be building the drive-thru restaurant and entering into a long-term lease arrangement with QSR Brands. This is in line with GUH’s strategy to enhance its existing developments as well as improve recurring income for the Group.
“The revitalisation of Simpang Ampat is envisioned to breathe new life into this small town of Penang, with residential component, vast landscape, and integrated infrastructures to accommodate public transport system, lifestyle shops, housing projects and commercial hub, equipped with all aspects of modern green living. The involvement of QSR Brands to bring the first-ever KFC Drive-Thru restaurant in Simpang Ampat will further boost commercial and lifestyle value to the integrated development,” said Dato’ Kenneth H’ng Bak Tee, Group Managing Director, GUH Holdings Berhad.
The KFC drive-thru restaurant will be located on an approximately 30,000 sq ft land besides the main federal road and at the core of GUH land which shall be the centre of attraction to the development.
In conjunction with the signing ceremony, QSR Brands through KFC Malaysia presented a total of RM550,000 collection to Penang State Government in support of the state’s ‘No Plastic Bag’ initiative. The cheque was presented by Dato’ Seri Mohamed Azahari to Yang Berhormat Dato’ Haji Abdul Halim bin Haji Hussain, Penang State Exco for International & Domestic Trade, Consumer Affairs and Entrepreneurship Development.