Tawau, Sabah, 23 September 2019 – Hap Seng Properties Development Sdn Bhd (Hap Seng Properties) has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) through its subsidiary, QSR Stores Sdn Bhd (QSR Stores). The collaboration aims to bring one of the two biggest global iconic brands, KFC and Pizza Hut as one of the best food and beverage experiences for Bandar Sri Indah promoting a vibrant lifestyle store to its residents with a contemporary community centre, targeted for operations by November 2020.
“As the largest quick service restaurant in the region, we are getting better at understanding our customers’ needs, lifestyle and aspirations. This collaboration provides a good platform for us to stay ahead of the game and expand our presence to make it relevant and easy for our customers – easy access to our outlets, ordering system in place and digital payment options, as well as, being distinctive in our offerings and services. Having the data analytics at our disposal means that we are constantly learning to be more responsive to market trends and demands while we continuously focus to enhance customer experience,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director, QSR Brands.
Bandar Sri Indah is strategically located along Apas Highway in Tawau is the flagship mega-project by Hap Seng Group covering 1,364 acres that houses 5,300 homes, 700 shops and 550 industrial lots.
Bandar Sri Indah aims to conserve the ambience and tranquillity on a naturally forested neighbourhood. It also promotes vibrant lifestyles to its residents with a contemporary community centre within a 20-acre rejuvenating park. It displays an epitome of private comfort in a secured environment.
David Khor, Chief Operating Officer of Hap Seng Land said, “Bandar Sri Indah is a modern contemporary in looks and has a good sense of balance between aesthetic and practicality – making it a captivating destination for the community. The collaboration with QSR Brands to bring in their KFC drive-thru and Pizza Hut restaurant together will attract residents and tourists alike in Bandar Sri Indah township, especially in these ever-changing consumer expectations.”
Across East Malaysia, KFC Malaysia has over 185 restaurants and more than 60 Pizza Hut restaurants. QSR Brands targets to increase approximately 67 outlets for KFC and 67 outlets for Pizza Hut across Malaysia, Singapore, Cambodia and Brunei for the next three years.