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Nation Building
Our Commitment
We are steadfast in our commitment to advancing national development by actively contributing to the growth and resilience of our country. This dedication is reflected in our efforts to support inclusive economic progress, education, and empower local communities — here are some of our key initiatives.
2024 Sustainability Highlights
Explore our progress across each sustainability pillar.
FY2024 — Environmental Resilience
Lowering our footprint across energy, water, emissions and waste while scaling circular practices.
- 5 highlights in 2024
- YoY
Lower environmental impact
Due to temporary fluctuations in operational scale.
Plastic SKUs
Reduced from 39 in 2022.
Used cooking oil recycled
Recycled downstream — over 2,000 MT during the year in review.
Harvest Programme stores
Expanded from 30 stores.
Food waste diverted
To under-served communities via Kechara Soup Kitchen & The Lost Food Project.
FY2024 — Workplace Environment
Building a diverse, safe and capable workforce through inclusion, safety and continuous development.
- 5 highlights in 2024
Female representation
Maintaining a diverse workforce across the organisation.
Persons with disabilities
Employed across our operations.
LTIFR
Compliance officers appointed & trained at restaurant level to strengthen safety.
Invested in training & development
New in-house programmes (Mentorship & People Grower) and Diploma Programmes in Collaboration with National Integrated College.
Employees funded
To pursue micro-credential degree programmes with Universiti Sains Malaysia.
FY2024 — Responsible Production & Supply Chain
Sourcing responsibly and safeguarding food safety across our supply chain.
- 3 highlights in 2024
Sourced locally
Of our 2024 purchases were sourced from local suppliers.
Certified suppliers
Our food ingredient suppliers
are now certified under a GFSI recognised scheme.
Certification obtained
For our internal warehouses across Malaysia.
FY2024 — Community Engagement
Investing in communities through education, food access and flagship CSR programmes.
- 4 highlights in 2024
Invested in Community Programmes during 2024
Individuals reached
Beneficiaries across communities through our engagement initiatives.
Flagship CSR pledge
For 2 flagship CSR programmes, Sehati Feed to Educate and KFC Scholarship.
Education & workforce development
Continued support for government initiatives.
Upholding integrity and accountability across every level of our business
Investing in communities through education, food access and flagship CSR programmes.
- 4 highlights in 2024
Regulatory non-compliance
No non-compliance with regulatory, health, employee-rights or safety requirements.
Corruption incidents
No confirmed incidents of corruption recorded during the year.
Data breaches
Maintained zero data breaches throughout the year.
EcoVadis score
Improved EcoVadis assessment score, up from 36.
Nation Building — Community
Standing with communities in times of need through relief, donations and shared celebrations.
- 14 initiatives
Motorsports Talk 2.0 Gives UTM Students a Front-row Seat to the Racing World
Universiti Teknologi Malaysia (UTM) partnered with QSR Brands to organise Motorsports Talk 2.0 2026, giving the university’s automotive and engineering students a first-hand look at the inner workings of the international motorsports scene.
Held at the Raja Zarith Sofiah Library, the event was graced by Tunku Panglima of Johor Tunku Abdul Rahman Sultan Ibrahim and Tunku Putera of Johor Tunku Abu Bakar Sultan Ibrahim, who is also a racer for the Johor Motorsports Racing (JMR) team.
Majlis QSR Brands Kongsi Bersama Dalam Usaha Membantu Pelajar Kurang Berkemampuan
Melalui Kongsi Bersama, QSR Brands berhasrat untuk memperluas komitmen ini dengan memberi penekanan kepada pendidikan dan kebajikan, di samping menyediakan asas yang lebih kukuh kepada kanak-kanak, serta peluang bermakna untuk meningkatkan taraf hidup mereka.
Harvest Programme
We partnered with Kechara Soup Kitchen and The Lost Food Project to redirect surplus, unsold food to underserved communities in the Klang Valley, Negeri Sembilan, Johor, and Pahang. This initiative provides meals for those in need while reducing food waste and mitigating our greenhouse gas emissions. It is another example of how our community commitments intersect with our sustainability initiatives.
As of 2024, we have donated 6,445 kilograms (kg) of food through the Harvest Programme. Moving forward, we aim to broaden our outreach by partnering with more organisations extending coverage beyond major cities, and enhancing the measurement of our impact.
Flood Relief Contribution to NADMA
With a generous contribution of RM100,000 dedicated to meal distribution initiatives, KFC Malaysia provided immediate food relief to those displaced by floods. This ensures that essential meals reach the most vulnerable.
Flood Relief Contribution to Persatuan Kebajikan Komuniti Moyog Penampang
Following the devastating floods that hit Sabah in September 2025, a cheque handover ceremony was held on 9 October 2025 at KFC Bandaran Berjaya, Kota Kinabalu, where a total of RM70,000 was contributed to Persatuan Kebajikan Komuniti Moyog Penampang.
Majlis Berbuka Puasa Tautan Kasih Ramadan 2025
QSR Brands, bersama-sama dengan YB Nik Nazmi Nik Ahmad, Menteri Sumber Asli dan Kelestarian Alam, telah meraikan komuniti PPR Kg Baru Air Panas Setapak di Majlis Berbuka Puasa Tautan Kasih Ramadan 2025 yang diadakan pada 4 Mac 2025 di Surau Jumaat At Taqwa.
Food Relief @ PPS Putra Heights
QSR Brands was one of the first from the food service sector to provide aid to the Putra Heights fire victims. We distributed 500 KFC meals and 300 Pizza Hut meals across two relief centers. The team had the chance to connect with the families, listen to their stories, and we shared words of encouragement and well wishes on behalf of our management and team.
Program Bantu Seeni Bersama Abbe Hae
Sukarelawan QSR Brands turun padang ke Lorong Haji Taib, Chow Kit, untuk mengedarkan 250 pek makanan KFC bersama-sama pek makanan kering dari Yayasan JCorp. Program ini turut disemarakkan dengan majlis berbuka puasa dan solat tarawih berjemaah bersama anak-anak sekolah tahfiz, golongan gelandangan serta komuniti asnaf sekitar kawasan tersebut.
Bantuan Agihan Makanan Bersama NADMA
Pek makanan KFC bernilai sebanyak RM50,000 (3,821 pek makanan) telah diagihkan kepada mangsa-mangsa banjir di 13 kawasan di daerah Johor Bahru, antaranya ialah di Plentong, Tampoi (Kg. Pasir dan Kg. Serdang Baru), Cahaya Baru (Kg. Sentosa Damai), Gelang Patah (Kg. Pok), Skudai, Kebun Teh, Bandar Baru Uda, serta Kempas.
KFC East Malaysia Spreads Kaamatan Cheer to Underprivileged Communities
In conjunction with the Kaamatan celebration in 2025, QSR Brands proudly donated RM35,000 to five homes across Sabah, benefiting numerous residents in need. The funds will be used to provide daily necessities, school supplies, and groceries for the elderly and children.
KFC East Malaysia Gawai CSR Programme
In celebration of Gawai Festival this year, QSR Brands presented RM31,000 in donations to four charitable homes during a cheque handover ceremony on 9 June 2025 at KFC Plaza Merdeka. The 4 homes in Sarawak which received the contributions were Hope Place Kuching, Persatuan Bagi Kebajikan Kanak-Kanak Terencat Akal Sarawak (PERKATA Sarawak), Lembaga Kebajikan Anak-Anak Yatim Sarawak, and Rumah Seri Kenangan.
Program Jalinan Ukhuwah Menyantuni Masyarakat Simpang Renggam
QSR Brands telah memberikan sumbangan set makanan KFC kepada 1,000 pelajar yang telah menghadiri acara ini sebagai sebahagian daripada inisiatif ‘Back to School’ bagi persediaan permulaan sesi persekolahan tahun 2025. Selain daripada itu, selaras dengan tujuan program ini, Waqaf An-Nur, Johor Plantation Group, Johor Corporation dan Yayasan JCorp juga telah menyumbangkan dua buah rumah asnaf, dua buah bot, sebuah ambulans dan juga 100 bakul makanan di majlis ini.
Program Sembelihan dan Iftar Bersama Universiti Islam Selangor (UIS)
"Mahasiswa Ijazah Sarjana Muda Pengurusan (Industri Halal) semester 5, Universiti Islam Selangor (UIS), dengan kerjasama Halal Management Club, UIS, telah menganjurkan Program Sembelihan dan Iftar pada 18 Mac 2025 sebagai salah satu aktiviti praktikal dalam bidang halal.
Program ini melibatkan aktiviti sembelihan praktikal ayam, penyediaan dan memasak juadah berbuka puasa, sesi taklimat dari QSR Brands (M) Holdings Bhd, dan program iftar yang dijalankan di Masjid Al-Azhar, UIS. Aktiviti bermula seawal jam 8 pagi dengan proses sembelihan 40 ekor ayam diikuti penyediaan hidangan iftar secara bergotong-royong."
Program Kongsi Rezeki Ramadan Kepada Pemandu Teksi KL Sentral Bersama JAWI Food Bank
"KFC Prihatin: Menghulur Kasih Kepada Pemandu Teksi di KL Sentral bersama Team JAWI Food Bank dan Kelab Kebajikan Sukan & Rekreasi (KKSR) JAWI.
Sebanyak 100 kotak Ayam Goreng KFC dan Pizza Hut telah disumbangkan sebagai tanda penghargaan atas usaha mereka."
Program Kongsi Rezeki Ramadan Warga Kerja Hospital Tunku Azizah Bersama JAWI Food Bank
KFC melalui QSR Brands bersama JAWI Food Bank berpeluang menyantuni Pembantu Perawat Kesihatan (PPK) di Hospital Tunku Azizah (HTA), Kuala Lumpur. Sebagai tanda penghargaan atas dedikasi mereka dalam memberikan perkhidmatan terbaik kepada pesakit, sebanyak 200 kotak makanan KFC dan Pizza Hut telah disumbangkan melalui program ini.
Nation Building — Education
Supporting inclusive access to education and empowering students across Malaysia.
- 6 initiatives
QSR Brands | UTM RZS-CASIS Partnership
QSR Brands awarded a RM2 million endowment to support Raja Zarith Sofiah Centre for Advanced Studies in Islam’s expansion of academic research, scholarly development and its publications that will focus on community enrichment, Islamic worldview education and harnessing deeper community understanding and inclusivity.
QSR Brands | Sekolah Rintis Bangsa Johor Sponsorship
QSR Brands is honoured to support “Sekolah Rintis Bangsa Johor” (SRBJ), a transformative initiative by the Johor State Government and Yayasan Raja Zarith Sofiah (YRZSNJ), in advancing digital education and empowering students for the future. With a RM2 million contribution from KFC Add Hope, 2,496 iPads were distributed to students and teachers at a ceremony on 10 May 2025, officiated by Johor’s Chief Minister, Datuk Onn Hafiz Ghazi.
KFC Scholarship
This RM2.1 million initiative is targeted for qualified B40 students aiming to pursue their undergraduate degree at any one of the 20 public universities in Malaysia. In addition to tuition fees, the scholarship will cover a monthly living allowance and KFC meal vouchers.
Sehati Campaign
The campaign aims to ensure that participating students receive a monthly food supply and in turn encourage them to stay in school, focus on their studies and improve their overall education experience, giving them better opportunities to grow and achieve their academic goals.
Akademi Dalam Industri (ADI)
QSR Brands and KFC are the first companies to collaborate in Malaysia’s pioneering ADi programme, together with Yayasan JCorp, Johor State Education Department and the Ministry of Human Resources. Over two years, students that are part of this programme combine classroom learning with hands-on training in KFC restaurants, successfully earning both their SPM and Malaysian Skills Certificates (SKM Level 2 & 3).
Back to School Programme
The initiative aims to provide essential school kits along with additional financial support, ensuring a promising start to the academic year for these deserving youngsters.
Nation Building — Environment
Reducing waste and protecting ecosystems through recycling, food rescue and conservation.
- 3 initiatives
10th Year Anniversary & New Facility Launch of The Lost Food Project
QSR Brands is honoured to celebrate a significant milestone of our valued partner, The Lost Food Project (TLFP), commemorating 10 years of dedicated service in reducing food waste and nourishing communities in need.
Since 2019, KFC Malaysia has started its Harvest programme to distribute surplus food to the needy. In September 2024, it partnered with TLFP and collected over 6,584 kilograms of surplus food, reducing waste while uplifting lives.
Coral Rehabilitation Programme at Pulau Aur, Mersing
QSR Brands partnered with Yayasan JCorp to protect marine life and empower local communities through the Coral Rehabilitation Programme at Pulau Aur, Mersing.
This joint initiative successfully planted 60 new coral fragments, using sustainable methods such as recycled glass coral bases and green cement structures to support marine ecosystem restoration. Alongside this effort, a beach clean-up activity removed 350kg of solid waste from the area.
Fat Hopes
We sell all used cooking oil from our KFC and Pizza Hut outlets to licensed third-party vendors for recycling into biodiesel, an eco-friendly alternative to fossil fuels. In 2024, we collected 2,053,178 kg of spent cooking oil for recycling. Due to changes in the number of restaurants in operation, less cooking oil was used, and therefore recycled. We also installed grease traps at all our restaurants to prevent fat, oil, and grease from entering wastewater and sewage systems, thereby reducing both pollution and the risk of clogging public plumbing infrastructure.
Nation Building — Employee
Growing our people as builders through talent, leadership and learning programmes.
- 5 initiatives
GROW Leadership Development Programme
In 2022, we launched our flagship talent development programme, GROW, under Group Talent department. This forward-thinking initiative cultivates future leaders by selecting high-performing and high-potential employees across our business divisions and developing their skills and capabilities. The programme also lays the foundation for sustainable business growth and succession planning.
People Grower Programme for People Managers
The PEOPLE GROWER Programme is designed to equip first-time managers with the skills to instill the organization's four core values, fostering a culture of excellence while promoting organizational growth. This program aims to empower new managers to lead effectively, embrace transformative thinking, ensuring long-term success and well-being within the organization.
Mentorship Programme
The Mentorship Programme kicked off in September 2024 with the objective is to get leaders to 'Transform Together. The mentorship program aims to empower leaders, nurture talents, promote a learning culture, and foster social connections.
Micro-Credential Programme
QSR Brands collaborated with Universiti Sains Malaysia (USM) on the first fully accredited micro-credential degree program in Malaysia as a part of its commitment to cultivate continued learning. The partnership between QSR Brands and USM has taken a specially designed degree course, Bachelor of Management (Hons) in Strategy and Organisational Management with Minor in Food Technology program to its high-performing employees.
SEED Programme
The SEED (Skills for Executive Excellence & Development) programme marks a significant milestone in QSR Brands’ commitment to building a strong and future-ready talent pipeline. Designed as a structured 3 to 4-months learning journey, SEED integrate workshops, digital learning, coaching sessions, and business challenges to develop leadership, digital mindset, and problem-solving capabilities.
Nation Building — Stakeholder
Strengthening partnerships with media, NGOs and industry collaborators.
- 2 initiatives
QSR Brands Tunes Into BFM89.9 for Meaningful Conversations
QSR Brands' Group Corporate Communications team caught up with BFM 89.9 for a friendly media engagement session recently as part of our ongoing efforts to strengthen collaboration with our media stakeholders.
At one of Malaysia’s leading English-language business radio stations, we presented 70 KFC meal packs to BFM 89.9’s staffers, as a gesture of appreciation for their hard work and dedication towards accurate, responsible reporting for professionals, business leaders, and decision-makers.
Program Jalinan Media QSR Brands x Siakap Keli
Unit Komunikasi Korporat Kumpulan QSR Brands baru-baru ini telah mengadakan lawatan ke Siakap Keli Sdn Bhd bagi mengeratkan lagi hubungan dengan salah satu platform digital terkemuka di Malaysia, yang mempunyai pengaruh kukuh dalam kalangan generasi muda dan celik media sosial menerusi platform gabungannya, The Stoly dan Wiser MY.
Sebagai sebahagian daripada lawatan tersebut, kami turut menyampaikan 55 pek hidangan KFC kepada pasukan Siakap Keli sebagai tanda penghargaan.
QSR Brands Strengthens Strategic Ties With Media Prima Berhad
A strong relationship with media partners is crucial to ensure that every QSR Brands initiative and development can be communicated to the public accurately and effectively.
As part of its annual engagement initiative with media practitioners, the Group Corporate Communications unit of QSR Brands recently paid a courtesy visit to new Media Prima office to further strengthen its strategic relationship with one of the country's leading media organisations. The QSR Brands delegation was led by Group Chief Communications Officer, Ms Anis Yusof, and was welcomed by the Group Managing Editor, Mr Jasbant Singh, Deputy Group Managing Editor, Ms Farrah Naz Karim, and Deputy Group Editor, Mr Sharanjit Singh.
Menghargai Dedikasi Rakan-Rakan Media Sempena Pilihan Raya Johor
Di sebalik setiap perkembangan terkini, berita tergempar dan laporan langsung, terdapat pengamal media yang terus komited bekerja tanpa mengenal penat lelah demi memastikan masyarakat sentiasa mendapat maklumat yang tepat.
Bersempena dengan Pilihan Raya Negeri Johor, QSR Brands berbesar hati menyokong rakan-rakan media daripada Astro Awani dan The Sun melalui tajaan 150 hidangan KFC dan Pizza Hut.
Star Employee Enrichment Day (SEED) 2026
QSR Brands is pleased to have participated in this year’s Star Employee Enrichment Day (SEED), an initiative organised by Star Media Group to promote connection, appreciation, and wellbeing among its workforce.
Hosted at Menara Star, the event featured participation from KFC and Pizza Hut Malaysia, together with government agencies, healthcare institutions, and various organisations. Through interactive booths, exciting activities, and exclusive KFC and Pizza Hut deals, the event created a lively platform for meaningful engagement with employees and visitors.
Media Outreach @ Media Mulia
As part of our continuous effort to foster meaningful media relations, QSR Brands hosted a special appreciation event with Media Mulia Sdn. Bhd. at their headquarters in Petaling Jaya.
The session celebrated our valued media partners, where KFC and Pizza Hut distributed over 280 meal packs while also introducing Pizza Hut’s latest innovation, the Hut’s Sliders. Both brands brought cheer to Media Mulia’s staffers with interactive activities, with the surprise appearance of KFC and Pizza Hut’s mascots, Chicky and Cheesy.
Star Employee Enrichment Day (SEED) 2025
QSR Brands was honoured to take part in Star Employee Enrichment Day (SEED) 2025, an inspiring initiative by Star Media Group to engage and uplift their employees.
During the vibrant two-day event, KFC and Pizza Hut Malaysia, together with government agencies, healthcare institutions, and other organisations, set up interactive booths at Menara Star’s premises, bringing joy to employees and visitors with fun activities and exclusive deals from both KFC and Pizza Hut.
