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We have achieved a number of milestones in the course of running our business.

Our Appetite For Excellence

OUR APPETITE FOR EXCELLENCE

We have achieved a number of milestones in the course of running our business.

2022
Anugerah Premis Sembelihan Terbaik Negeri Selangor 2022 Kategori Premis Sembelihan Industri Besar dan Sederhana (First Place) JAKIM
YUM! Shoot For the Moon Award 2022
GCA Graduates Choice Award Most Preferred Graduate Employers to Work For in 2022 #2 in Fast Food – KFC #4 in Fast Food – Pizza Hut 100% Voted by the University Students
Yum! AFBU GM Special Award
The Pacesetter Award – Hanim Mazam

Given by Valerie Kubizniak AFBU GM – Dedication in quickly turning around well thought-out and well timed campaigns for MCO.

Yum! AFBU GM Special Award
The Pacesetter Award – Subramaniam Nakkiah

Given by Valerie Kubizniak AFBU GM – Dedication in supporting additional 254 stores for own Delivery in 30 days

Yum! Asia Central Virtual Ops Forum 2020
True North Award – Chandrasagran Munusamy

Given by Sabir Sami Global COO for outstanding leadership during Covid-19 pandemic

CMO Awards Malaysian CMO of the year, Best Marketer in Data & Technology Marketing & Best Marketer in e-Commerce Marketing – Angelina Villanueva
2021
Caring Employer Award 2021 – People With Disabilities (PWDs) – Private Sector
Graduate Choice Award 2021 – Most Preferred Graduate Employer – 1st Runner Up KFC
Putra Brand Awards 2021 – Restaurant & Fast Food Category – Gold
Markies Awards 2021
Most Creative Audio – Gold
KFC You Soon
Markies Awards 2021
Most Creative Covid Response – Bronze
Uniting Malaysian with just one post
Malaysia Media Awards 2021 Silver | Outcome— Business Impact Business Analytics Engine – Marketing Mix Modelling on steroids!
Malaysia Media Awards 2021
Bronze | Execution— Branded Content
Kepci Kitchen
Malaysia Media Awards 2021
Silver | Outcome— Behaviour Change
How treating our customers like a boss during the pandemic made them love us
Malaysia Media Awards 2021
Bronze | Execution— Technology
How KFC trolled their way into the stomachs of competitors via geo fencing
Malaysia Media Awards 2021
Advertiser of the Year
E-gets Technology Co.,Ltd 2021 (KFC Cambodia)
Most Valuable Brand Partner Delivery Service
Putra Brand Awards 2021 – Restaurant & Fast Food Category – Bronze
The 2021 HUT SUPREMO AWARDS Winner of March & April 2021 – Emily Chong,CMO and Malaysia Team received the award.
YUM Award – Recognition Sparkling R.E.D. Award
APAC EMPM 2021 – Emily Chong,CMO PH Malaysia received the award
YUM Award – RED Brand Sharing 2021

Final Winner for May & June – Emily Chong and Malaysia Team received the award

GOLD Winner 2021
Digital & Social Pizza Heart / How our Pizza Heart won the hearts of Malaysians
GOLD Winner 2021
Excellence in Content Marketing Pizza Heart / How our Pizza Heart won the hearts of Malaysians
GOLD Winner 2021
Excellence in Brand Awareness Pizza Heart / How our Pizza Heart won the hearts of Malaysians
SILVER Winner 2021
Excellence in Advertising Pizza Heart / How our Pizza Heart won the hearts of Malaysians
SILVER Winner 2021
Excellence in Social Media Marketing Pizza Heart / How our Pizza Heart won the hearts of Malaysians
SILVER Winner 2021
Excellence in Viral Marketing Pizza Heart / How our Pizza Heart won the hearts of Malaysians
SILVER Winner 2021
Excellence in Experiential Marketing Pizza Heart / How our Pizza Heart won the hearts of Malaysians
YUM! Mario Bros Award 2021
Shoot For The Moon Award 2021
Quennie Tan received the award for driving successful roll out of Hand Crafted Pizza to over 400 stores, leading strong LTO Campaigns for CNY,Raya,Year End
YUM! Think Out of The Box Award 2021
YUM! Scope Award 2021
Youtube Works Award 2021
Best Collaboration: Brand & Creator
Youtube Works Award 2021
Ad of the Year
Putra Brand Awards 2021
Bronze
Anugerah Majikan Prihatin (Swasta)
Sambutan Hari Orang Kurang Upaya Sedunia Peringkat Kebangsaan Tahun 2021 Ministry of Women, Family and Community Development (KPWKM)
Yum! Annual Planning Meeting
The Pacesetter Award – Chan May Ling Given by Valerie Kubizniak AFBU GM
Yum! Reigniting R.E.D. Growth KFC Brand Conference 2021
Make Your Own Magic – Kimberly Hildegarda & KFC Marketing Malaysia

Achievements in driving Meet the Zingers promo which became a long-term offering that improved the burger sales mix.

Yum! Reigniting R.E.D. Growth KFC Brand Conference 2021
Outstanding Teamwork – Sharifah Musainah & Training & Field HR Team

Achievements in proactively coordinating and intergrating various capability programs and engagement.

Yum! Reigniting R.E.D. Growth KFC Brand Conference 2021
Best Store Design – Bukit Raja

Achievements in driving Meet the Zingers promo which became a long-term offering that improved the burger sales mix.

CMO Awards
Best Marketer in Retail & Promotions Marketing Gold – Chan May Ling
2020
Beyond All Limit Awards 2020
FA – Adam Tan Kah Hoo
Malaysian Digital Association’s d-Awards 2020, Best in e-Commerce Marketing Campaign – Bronze
KFC: Test, Learn & Earn
Malaysian Digital Association’s d-Awards 2020
Best Search Marketing Campaign – Silver
KFC: Test, Learn & Earn
Malaysian Digital Association’s d-Awards 2020
Best Use of Digital Innovation – Bronze
Machine Woos Man
Malaysian Digital Association’s d-Awards 2020
Best Use of Mobile – Gold
It’s a logo? Its a burger? Ah its KFC
Malaysian Digital Association’s d-Awards 2020
Best Search Marketing Campaign – Silver
KFC: Test, Learn & Earn
Marketing Excellence Awards 2020
Excellence in E-Commerce Marketing – Silver
KFC – Order, Collect, Cabut
Marketing Excellence Awards 2020
Excellence in Brand Awareness – Bronze
KFC – Order, Collect, Cabut
2020 MomentUM Global Awards
Silver | Best Innovative Use of Data!
Machine Woos Man
Putra Brand Awards 2020 – Restaurants Fast Food Category: Gold (KFC)

Consumer-led award in recognizing the leading brands in Malaysia

YouGov Best Malaysia Brands 2020 – #1 Best Brand Improvers & Top 10 Best Brands (KFC)

Takes into account consumers’ perception of a brand’s overall quality, value, impression, reputation, satisfaction and whether consumers would recommend the brand to others

KFC YUM! Brand e- Conference 2021 – Best Store Design Award for KFC Bukit Raja

Excellent performance award by YUM! Asia

Malaysian Digital Association’s d-Awards 2020, Best in e-Commerce Marketing Campaign: Bronze

KFC: Test, Learn & Earn, Best Search Marketing Campaign: Silver – KFC: Test, Learn & Earn, Best Use of Digital Innovation: Bronze – Machine Woos Man, Best Use of Mobile: Gold – It’s a logo? Its a burger? Ah its KFC, Best Use of Digital Innovation: Gold – Adblocker, its time for you to leave (KFC), Recognises talents and brands that embrace and use digital technology

Ad Stars 2020, Covid Pivot – KFC You Soon

Recognises campaigns that have amplified and repositioned brands in keeping with their core values

Effies 2020/2021, Gold Winner – Restaurants, Silver – Marketing Disruptor, Silver – Topical Marketing (KFC)

Premier award honouring the most effective marketing campaign

WARC Awards 2020, Grand Prix (Effective Social Strategy) – Mat Ayam Free – How KFC’s #1 fan charmed millions

Global competition honouring the effective use of emerging marketing disciplines

QSR MEDIA ASIA CONFERENCE & AWARDS 2019, 2020 Multi-site Restaurant of the Year & Best Innovation Award
(KFC Singapore)

Recognising fast food or fast casual restaurant who have shown exemplary accomplishments resulting in major advances in the quick service restaurant industry

2020 Marketing Excellence Award, Best Gamification: Gold & Best Event Marketing (Virtual): Bronze
(KFC Singapore)

Recognise outstanding work in Singapore’s marketing industry

Yum! Asia’s KFC Asia Digital Excellence Award
(KFC Singapore)

Excellent performance award by YUM! Asia

Beyond All Limit Awards 2020
FA – Adam Tan Kah Hoo
Mario Bros Award
Award received by Premnath Unnikrishnan
YUM Award – Product Innovation and Quality 2021

Adam Victore received the award by YUM for collaboration and leadership on San Francisco dough development,testing and systematic training and roll out.

YUM Award – The Chef Award 2021 Adam Victore received the award by YUM for driving food innovation and ensuring pizza quality is always up to standard.
YUM Award -The X Factor Award 2020
Award received by Quennie Tan for launching successful LTO for the company in Q1 2020
YUM Award – Unnat’s RED Award Recognition 2020

This recognition for Ecom and Delivery and Studio Team Malaysia during COVID-19 turnaround. Can-Do Attitude Teamwork

YUM Award – Fast Track R.E.D Awards 2020

At the Fast Track Red Conference organized by Pizza Hut APFBU,PH Malaysia won RED Digital Award and Best Theme Award

Graduates’ Choice Awards (GCA) – #2 Most Attractive Employers To Work For in 2021 under Fast Food Chain Category (QSR Brands)

100% determined by the votes of university students nationwide

2019
Putra Brand Awards 2019, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

WARC Media Awards 2019, Innovation Category & Social Category: Bronze (KFC)

Global competition honouring the effective use of emerging marketing disciplines

WARC Media 100 Rankings, Media Top 100 Campaigns – Global: #88 & Media Top 100 Campaigns – APAC: #25 (KFC)

Ranking of the world’s most awarded campaigns and companies for media

Festival of Media APAC Awards 2019, The Creative Use of Media Award: Gold & Best use of Digital Media: Bronze (KFC)

Rewarding the best in media thinking and communications

APAC Effie 2019, Specialty Category – Corporate Reputation: Bronze – The Other Sanders (KFC)

Honouring the most effective marketing campaigns

Tambuli Awards 2019, Social Media: Silver, Brand Storytelling: Bronze, Seasons Celebration: Grand Prix – The Other Sanders (KFC)

Recognising creative and effective brands with purpose

Advertising + Marketing’s the MARKies 2019, Most Creative – Social Media: Silver – How KFC Engaged the Tap Generation Without Showing a Single Chicken During Ramadan

Rewards the most innovative, creative and effective campaigns

Malaysia Effie 2019, Restaurants Category: Bronze – How KFC’s Mat Ayam Charmed Malaysians

Premier award honouring the most effective marketing campaigns

The Digital Advertising Awards 2019, Most Effective Programmatic Partnership: Winner – The Colonel that Laid Golden Egg

Recognising the best technology and digital media in advertising

Malaysian Media Awards 2019, Best Use of Social Media/Influencers:

Gold, Best Use of Mobile: Gold, Best Use of e-Commerce: Gold, Best Integrated Media Campaign: Gold, Best Use of Data: Gold, Best Use of Video: Silver, Best Use of Branded Content: Silver, Best Integrated Media Campaign: Silver, Best Use of Audio: Silver, Digital Performance Strategy: Silver, Best Use of Audio: Bronze, Digital Performance Strategy: Bronze

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysian Digital Association’s d-Awards 2019, Best Integrated Media Campaign: Gold

Anything’s Better With KFC Golden Egg Crunch, Best Search Marketing Campaign: Gold – Optimisation on Steroids, Best Performance Campaign: Silver – Optimisation on Steroids, Best Use of Mobile – Anything’s Better With KFC Golden Egg Crunch, Best Use of Digital Innovation: Bronze – Everything’s Better With Golden Egg Crunch (KFC)

Recognises talents and brands that embrace and use digital technology

The Loyalty & Engagement Awards 2019 (LEA Singapore 2019), Best CRM Strategy – KFC Finger Lickin’ Data Creates Diversified Segmentation for Successful CRM (KFC Singapore)

Celebrate greatness in engagement, loyalty and relationship marketing

QSR MEDIA ASIA CONFERENCE & AWARDS 2019, 2019 Multi-site Restaurant of the Year & Best Sustainability Initiative (KFC Singapore)

Recognising fast food or fast casual restaurant who have shown exemplary accomplishments resulting in major advances in the quick service restaurant industry

2019 Effie Singapore, Silver – David vs. Goliath, Silver – Restaurants, Silver – Renaissance (KFC Singapore)

Premier award honouring the most effective marketing campaigns

Yum! Asia’s KFC Asia Digital Excellence Award (KFC Singapore)

Excellent performance award by YUM! Asia

E-gets Technology Co.,Ltd 2019 (KFC Cambodia)
Most Valuable Catering Partner Delivery Service
MIFT Product Innovation Award 2019, Product Innovation – Ayamas Salt Baked Chicken

Recognise and honor local food processors and manufacturers for efforts towards producing outstanding food products

Putra Brand Awards 2019, Restaurant & Fast Food category: Silver (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

The Appies Malaysia 2019, Food & Beverage: Silver – Taste the Passion, with the New Pan Pizza (Pizza Hut)

Awarding most powerful marketing campaigns in Malaysia

The Mob-Ex Award 2019: Bronze, Best App F&B – Pizza Hut Delivery App Launch

Celebrating excellence in mobile marketing

Advertising + Marketing Magazine’s Marketing Excellence Awards 2019, Excellence in Marketing Innovation (Pizza Hut)

Designed to recognise outstanding work in Malaysia’s marketing industry

The Appies Malaysia 2019 Food & Beverage: Silver
Taste the Passion, with the New Pan Pizza.
YUM! Brand Great Passion Recognition Award by YUM AFBU Chief Brand Officer Candy Chan

Jean Ler received the award by Yum! for her leadership in turning around Pizza Hut Malaysia.

YUM! Brand Madison Ave Recognition Award by YUM Global Chief Brand Officer Christophe Poirier (2019)

Jean Ler received the award by Yum! for driving R.E.D (Relevant Easy Distinctive) by putting the Pizza Hut brand on culture.

YUM! Brand MAKE IT R.E.D Recognition Award by YUM Global Chief Brand Officer Christophe Poirier

Jean Ler received the award by Yum! for driving R.E.D (Relevant Easy Distinctive) by making it easy for customers to access Pizza Hut brand.

YUM! Brand X-Factor Recognition Award by YUM AFBU Marketing Director Richard Leong

Salina binti Sapuan received the award by YUM! for driving Repeatable Value Model a success.

The Mob-Ex Award 2019 – Bronze Best App – F&B Pizza Hut Delivery App Launch
The Effies Award 2019 – Bronze
New Product/ Service Introduction Pizza Hut The Singing Pizza.
Malaysia CMO Awards 2019
Emily Chong, CMO Awards.
YUM RED SHARING
Loi Liang Tok
YUM
Emily Chong
YUM Bright Spark Award
Loi Liang Tok
Anugerah Jenama Halal Asia (AHBA), Kategori Anugerah Jenama: Anugerah Restoran Makanan Segera Terbaik (QSR Brands)

Recognise and promote prominent halal brands in Asia

2018
ACES Award, Outstanding Leaders in Asia – Merrill Pereyra, CEO – Restaurant Division of QSR Brands

Asia’s corporate excellence and sustainability awards

Malaysia Media Awards, Creative use of data & Best use of social media/influencers: Gold – How KFC Used Data to Double Down McGoliath (KFC Double Down)

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysia Media Awards, Creative use of Data: Bronze – From programmatic to Weathermatic (KFC)

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysian Digital Association’s d Awards, Best Use of Data: The APPIES Malaysia 2018: Gold – Double Down “Made for the bold” (KFC)

Awarding most powerful marketing campaigns in Malaysia

Malaysian Digital Association’s d Awards, Best Use of Social Malaysia Media Awards, Best use of Radio: Silver – World’s First Radio Open House CNY 2017 (KFC)

Recognising and rewarding outstanding media campaigns across Malaysia

Singapore Media Awards, Most Dynamic International Brand Award (KFC)
(KFC Singapore)

Recognises KFC for successfully captured consumers attention in the consumer marketplace in Singapore

Malaysia Media Awards, Best use of Technology: Gold – From Programmatic to Weathermatic (KFC)

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysia Media Awards, Campaign that Drive Commerce: Bronze – Craving Powered Selling (KFC Delivery)

Recognising and rewarding outstanding media campaigns across Malaysia

Golden Globe Tigers Award 2018, Malaysia’s Best Brand (Pizza Hut)

Recognising “tigers” in marketing, branding CSR & social innovation, education & academic across leadership levels in individual and organisation

2017
Mob-Ex 2017, Best Solution mCommerce: Gold (KFC Delivery)

Celebrating excellence in mobile marketing

Digital Marketing Awards Asia, B2C category: KFC Kaki Unite (KFC)

Awarding innovative approaches and best practices for digital marketing

Icertias Best Buy Award, Frozen Food Producer (Ayamas)

An accredited accolade that advocates the best priced-quality ratio products and services

Mob-Ex 2017, Best Solution mCommerce: Gold (KFC Delivery)

Celebrating excellence in mobile marketing

Digital Marketing Awards Asia, B2C category: KFC Kaki Unite (KFC)

Awarding innovative approaches and best practices for digital marketing

Icertias Best Buy Award, Frozen Food Producer (Ayamas)

An accredited accolade that advocates the best priced-quality ratio products and services

WARC Awards, Effective Content Strategy category: Gold (KFC)

Global competition honouring the effective use of emerging marketing disciplines

Malaysian YouTube Ads Leaderboard (H1): #2 (KFCKaki Unite)

Top 10 most watched Youtube Ads for the first half of 2017

Family’s Choice Award, Best Chili and Tomato Sauce (Life brands)

Consumer-led award in recognising leading brands in Malaysia

Malaysia Effie Awards, Restaurants category: Bronze (KFC- Golden Prawn System)

Premier award honouring the most effective marketing campaigns

2016
Putra Brand Awards, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

YUM! Asia Franchise Awards: Franchisee of the Year, Restaurant Excellence, Marketing Excellence, Development Excellence, Add Hope Award (KFC)

Excellent performance award by YUM! Asia

Google Hall of Fame, Malaysia (KFC)
APPIES Malaysia, Food & Beverage: Gold (KFC – Hot & Cheezy)

Award for best marketing campaign

YUM! Brands, Spend Smarter Award (KFC)

The award recognises cost savings initiatives implemented by KFC Singapore supply chain management operations

YUM! Brands, Spark Recognition Award (Pizza Hut)

YB Dato’ Kamaruzzaman Abu Kassim received the award by YUM! for his bold leadership of Pizza Hut Malaysia

Asian Marketing Effectiveness and Strategy Award (AMES Singapore), Data Driven Marketing: Silver (KFC) (KFC Singapore)

Reward for the most innovative and effective marketing strategies in the region

Malaysia’s Strongest Brands Award, Food (KFC)

Recognizing the strongest brands in Malaysia

Icertias Qudal Award, Frankfurters (Ayamas)

Certification programme that detects and rewards products and services in the market based on quality and good-buy benchmark

Putra Brand Awards, Restaurant & Fast Food category: Bronze (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

Putra Brand Awards, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

The Cannes Lions Awards, Retail Stores, Restaurants & Fast Food Outlets category: Bronze (Pizza Hut)

Award that celebrates the best creative work in the world

YUM! Brands, Asia Franchise Explosive Growth Award (Pizza Hut)

The award recognises Pizza Hut outlet network growth in Singapore

Putra Brand Awards, Restaurant & Fast Food category: Bronze (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

The BrandLaureate Special Edition World Awards, Brand Excellence in Quick Service Restaurant – Fried Chicken (KFC)

Honouring brands with superb brand performances in respective fields

Contact US

QSR Brands (M) Holdings Bhd.

Tower 1, Level 2, VSquare @PJ City Centre, Jalan Utara, 46200 Petaling Jaya, Selangor, Malaysia

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