OUR APPETITE FOR EXCELLENCE

We have achieved a number of milestones in the course of running our business.

2020

Putra Brand Awards 2020 – Restaurants & Fast Food Category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

YouGov Best Malaysia Brands 2020 – #1 Best Brand Improvers & Top 10 Best Brands (KFC)

Takes into account consumers’ perception of a brand’s overall quality, value, impression, reputation, satisfaction and whether consumers would recommend the brand to others

KFC YUM! Brand e- Conference 2021 – Best Store Design Award for KFC Bukit Raja

Excellent performance award by YUM! Asia

Graduates’ Choice Awards (GCA) – #2 Most Attractive Employers To Work For in 2021 under Fast Food Chain Category (QSR Brands)

100% determined by the votes of university students nationwide

Ad Stars 2020, Covid Pivot – KFC You Soon

Recognises campaigns that have amplified and repositioned brands in keeping with their core values

Effies 2020/2021, Gold Winner – Restaurants, Silver – Marketing Disruptor, Silver – Topical Marketing (KFC)

Premier award honouring the most effective marketing campaign

WARC Awards 2020, Grand Prix (Effective Social Strategy) – Mat Ayam Free – How KFC’s #1 fan charmed millions

Global competition honouring the effective use of emerging marketing disciplines

QSR MEDIA ASIA CONFERENCE & AWARDS 2019, 2020 Multi-site Restaurant of the Year & Best Innovation Award (KFC Singapore)

Recognising fast food or fast casual restaurant who have shown exemplary accomplishments resulting in major advances in the quick service restaurant industry

2020 Marketing Excellence Award, Best Gamification: Gold & Best Event Marketing (Virtual): Bronze (KFC Singapore)

Recognise outstanding work in Singapore’s marketing industry

Yum! Asia’s KFC Asia Digital Excellence Award (KFC Singapore)

Excellent performance award by YUM! Asia

Malaysian Digital Association’s d-Awards 2020, Best in e-Commerce Marketing Campaign: Bronze

KFC: Test, Learn & Earn, Best Search Marketing Campaign: Silver – KFC: Test, Learn & Earn, Best Use of Digital Innovation: Bronze – Machine Woos Man, Best Use of Mobile: Gold – It’s a logo? Its a burger? Ah its KFC, Best Use of Digital Innovation: Gold – Adblocker, its time for you to leave (KFC)  ,  Recognises talents and brands that embrace and use digital technology

2019

Putra Brand Awards 2019, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

WARC Media Awards 2019, Innovation Category & Social Category: Bronze (KFC)

Global competition honouring the effective use of emerging marketing disciplines

WARC Media 100 Rankings, Media Top 100 Campaigns – Global: #88 & Media Top 100 Campaigns – APAC: #25 (KFC)

Ranking of the world’s most awarded campaigns and companies for media

Festival of Media APAC Awards 2019, The Creative Use of Media Award: Gold & Best use of Digital Media: Bronze (KFC)

Rewarding the best in media thinking and communications

Malaysian Digital Association’s d-Awards 2019, Best Integrated Media Campaign: Gold – Anything’s Better With KFC Golden Egg Crunch, Best Search Marketing Campaign: Gold – Optimisation on Steroids, Best Performance Campaign: Silver – Optimisation on Steroids, Best Use of Mobile – Anything’s Better With KFC Golden Egg Crunch, Best Use of Digital Innovation: Bronze – Everything’s Better With Golden Egg Crunch (KFC)

Recognises talents and brands that embrace and use digital technology

APAC Effie 2019, Specialty Category – Corporate Reputation: Bronze – The Other Sanders (KFC)

Honouring the most effective marketing campaigns

Tambuli Awards 2019, Social Media: Silver, Brand Storytelling: Bronze, Seasons Celebration: Grand Prix – The Other Sanders (KFC)

Recognising creative and effective brands with purpose

The Loyalty & Engagement Awards 2019 (LEA Singapore 2019), Best CRM Strategy – KFC Finger Lickin’ Data Creates Diversified Segmentation for Successful CRM

Celebrate greatness in engagement, loyalty and relationship marketing

Advertising + Marketing’s the MARKies 2019, Most Creative – Social Media: Silver – How KFC Engaged the Tap Generation Without Showing a Single Chicken During Ramadan

Rewards the most innovative, creative and effective campaigns

Malaysian Media Awards 2019, Best Use of Social Media/Influencers: Gold, Best Use of Mobile: Gold, Best Use of e-Commerce: Gold, Best Integrated Media Campaign: Gold, Best Use of Data: Gold, Best Use of Video: Silver, Best Use of Branded Content: Silver, Best Integrated Media Campaign: Silver, Best Use of Audio: Silver, Digital Performance Strategy: Silver, Best Use of Audio: Bronze, Digital Performance Strategy: Bronze

Recognising and rewarding outstanding media campaigns across Malaysia

The Digital Advertising Awards 2019, Most Effective Programmatic Partnership: Winner – The Colonel that Laid Golden Egg

Recognising the best technology and digital media in advertising

Malaysia Effie 2019, Restaurants Category: Bronze – How KFC’s Mat Ayam Charmed Malaysians

Premier award honouring the most effective marketing campaigns

QSR MEDIA ASIA CONFERENCE & AWARDS 2019, 2019 Multi-site Restaurant of the Year & Best Sustainability Initiative (KFC Singapore)

Recognising fast food or fast casual restaurant who have shown exemplary accomplishments resulting in major advances in the quick service restaurant industry

2019 Effie Singapore, Silver – David vs. Goliath, Silver – Restaurants, Silver – Renaissance (KFC Singapore)

Premier award honouring the most effective marketing campaigns

Yum! Asia’s KFC Asia Digital Excellence Award (KFC Singapore)

Excellent performance award by YUM! Asia

MIFT Product Innovation Award 2019, Product Innovation – Ayamas Salt Baked Chicken

Recognise and honor local food processors and manufacturers for efforts towards producing outstanding food products

Putra Brand Awards 2019, Restaurant & Fast Food category: Silver (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

The Appies Malaysia 2019, Food & Beverage: Silver – Taste the Passion, with the New Pan Pizza (Pizza Hut)

Awarding most powerful marketing campaigns in Malaysia

The Mob-Ex Award 2019: Bronze, Best App F&B – Pizza Hut Delivery App Launch

Celebrating excellence in mobile marketing

Advertising + Marketing Magazine’s Marketing Excellence Awards 2019, Excellence in Marketing Innovation (Pizza Hut)

Designed to recognise outstanding work in Malaysia’s marketing industry

Anugerah Jenama Halal Asia (AHBA), Kategori Anugerah Jenama: Anugerah Restoran Makanan Segera Terbaik (QSR Brands)

Recognise and promote prominent halal brands in Asia

2018

ACES Award, Outstanding Leaders in Asia – Merrill Pereyra, CEO – Restaurant Division of QSR Brands

Asia’s corporate excellence and sustainability awards

Malaysia Media Awards, Creative use of data & Best use of social media/influencers: Gold – How KFC Used Data to Double Down McGoliath (KFC Double Down)

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysia Media Awards, Creative use of Data: Bronze – From programmatic to Weathermatic (KFC)

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysian Digital Association’s d Awards, Best Use of Data: Gold –How KFC used Data to Win a War by Society (KFC)

Recognises talents and brands that embrace and use digital technology

Malaysian Digital Association’s d Awards, Best Use of Social Media: Silver –How KFC ruled with the Double Down Man by Society (KFC)

Recognises talents and brands that embrace and use digital technology

YUM! Brands Asia Franchise Business Unit (AFBU) Awards: Restaurant Excellence Award, Best Marketing Team, Best Marketing Collaboration (Pepsi Award), Remodel Excellence (Development Award), Best flagship (Development Award) (KFC)

Excellent performance award by YUM! Asia

The APPIES Malaysia 2018: Gold – Double Down “Made for the bold” (KFC)

Awarding most powerful marketing campaigns in Malaysia

Malaysia Media Awards, Best use of Radio: Silver – World’s First Radio Open House CNY 2017 (KFC)

Recognising and rewarding outstanding media campaigns across Malaysia

Singapore Media Awards, Most Dynamic International Brand Award (KFC)

Recognises KFC for successfully captured consumers attention in the consumer marketplace in Singapore

Malaysia Media Awards, Best use of Technology: Gold – From Programmatic to Weathermatic (KFC)

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysia Media Awards, Campaign that Drive Commerce: Bronze – Craving Powered Selling (KFC Delivery)

Recognising and rewarding outstanding media campaigns across Malaysia

Golden Globe Tigers Award 2018, Malaysia’s Best Brand (Pizza Hut)

Recognising “tigers” in marketing, branding CSR & social innovation, education & academic across leadership levels in individual and organisation

2017

Putra Brand Awards, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

The Drum Digital Trading Awards APAC, Best Use of Creativity: KFC Kaki Unite by Entropia (KFC)

First dedicated awards programme for the ad tech and digital media community

Asia Pacific International Entrepreneur Excellence Award, Excellence Brand, Excellence Product, Excellence Leadership, Excellence Service Quality (QSR Trading)

Outstanding entrepreneur award

Mob-Ex 2017, Best Solution mCommerce: Gold (KFC Delivery)

Celebrating excellence in mobile marketing

Digital Marketing Awards Asia, B2C category: KFC Kaki Unite (KFC)

Awarding innovative approaches and best practices for digital marketing

Icertias Best Buy Award, Frozen Food Producer (Ayamas)

An accredited accolade that advocates the best priced-quality ratio products and services

The APPIES Malaysia: Gold (KFC- Kaki Unite)

Awarding most powerful marketing campaigns in Malaysia

YouTube Malaysia Ads Awards, Best Long Form Ad: KFC Bucket Session (KFC)

Recognizing outstanding contents from renowned brands, creative & media agencies in Malaysia

Icertias Customers’ Friends Award (Ayamas)

Awarded to products and services with supreme user experience

WARC Awards, Effective Content Strategy category: Gold (KFC)

Global competition honouring the effective use of emerging marketing disciplines

Malaysian YouTube Ads Leaderboard (H1): #2 (KFC- Kaki Unite)

Top 10 most watched Youtube Ads for the first half of 2017

Family’s Choice Award, Best Chili and Tomato Sauce (Life brands)

Consumer-led award in recognising leading brands in Malaysia

Youtube Creator Awards: Silver (KFC)

Recognizing the dedication & amazing works by content creators on the platform, for reaching a set numbers of subscribers.

Putra Brand Awards, Restaurant & Fast Food category: Silver (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

Malaysia Effie Awards, Restaurants category: Bronze (KFC- Golden Prawn System)

Premier award honouring the most effective marketing campaigns

2016

Putra Brand Awards, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

YUM! Asia Franchise Awards: Franchisee of the Year, Restaurant Excellence, Marketing Excellence, Development Excellence, Add Hope Award (KFC)

Excellent performance award by YUM! Asia

Google Hall of Fame, Malaysia (KFC)

Asian Marketing Effectiveness and Strategy Award (AMES Singapore), Food & Beverage: Gold (KFC)

Reward for the most innovative and effective marketing strategies in the region

YUM! Brands Asia Franchise Business Unit (AFBU): Golden Rooster Award (KFC)

Excellent performance award by YUM! Brands AFBU

YUM! Brands, Asia Franchise Explosive Growth Award (Pizza Hut)

The award recognises Pizza Hut outlet network growth in Singapore

APPIES Malaysia, Food & Beverage: Gold
(KFC – Hot & Cheezy)

Award for best marketing campaign

YUM! Brands, Spend Smarter Award (KFC)

The award recognises cost savings initiatives implemented by KFC Singapore supply chain management operations

YUM! Brands, Spark Recognition Award (Pizza Hut)

YB Dato’ Kamaruzzaman Abu Kassim received the award by YUM! for his bold leadership of Pizza Hut Malaysia

Asian Marketing Effectiveness and Strategy Award (AMES Singapore), Data Driven Marketing: Silver (KFC)

Reward for the most innovative and effective marketing strategies in the region

Malaysia’s Strongest Brands Award, Food (KFC)

Recognizing the strongest brands in Malaysia

Icertias Qudal Award, Frankfurters (Ayamas)

Certification programme that detects and rewards products and services in the market based on quality and good-buy benchmark

Putra Brand Awards, Restaurant & Fast Food category: Bronze (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

2015

Putra Brand Awards, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

The Cannes Lions Awards, Retail Stores, Restaurants & Fast Food Outlets category: Bronze (Pizza Hut)

Award that celebrates the best creative work in the world

YUM! Brands, Asia Franchise Explosive Growth Award (Pizza Hut)

The award recognises Pizza Hut outlet network growth in Singapore

Putra Brand Awards, Restaurant & Fast Food category: Bronze (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

The BrandLaureate Special Edition World Awards, Brand Excellence in Quick Service Restaurant – Fried Chicken (KFC)

Honouring brands with superb brand performances in respective fields