LEADING MALAYSIA’S RETAIL FOOD INDUSTRY
Our core values define what we believe in and what we stand for. These are our essential
guiding principles for our hearts and minds. These four principles chart our course and
lead us towards a better future, as well as creating a desirable work culture among QSR
Brands employees. Our core values are:
Our Guiding Principles
Here at QSR Brands, five guiding principles serve as our compass and guide us in everything that we do. These five principles chart our course and lead us towards a better future, as well as creating a desirable work culture among QSR Brands employees. Known as CHART, they are:
- C : Can-Do Attitude
At QSR Brands, we always strive to push the boundaries and break our limits. We adopt a can-do attitude that drives us to excel and perform our best, every time. - H : Honesty
Integrity is a vital component of our business. Honesty builds trust, which enables us to deliver on our promises and ensure satisfaction. - A : Accountability
QSR Brands is driven by our sense of responsibility towards our job, and we are confident in our ability to always choose the right course of action. - R : Respect
We aim to build great relationships upon trust and respect. QSR Brands cultivates a diverse and respectful environment where we can do our best. - T : Teamwork
Teamwork makes the dream work. We work hand-in-hand with each other because together, we are stronger than any single unit individually.
The CHART elements are the cornerstones of our culture.
Customer First
We deeply understand our customers
needs to exceed their expectations
We start with the customers in
mind in everything we do
Grow People
As Builders
We proactively create opportunities
to realise our full potential
We bring an ownership mindset
to everything we do
Be Bold To
Innovate
We challenge the norm to create
actionable positive change
We have the courage to explore
and learn from mistakes
Never Give Up
We keep trying until
we reach our goals
We never stop learning
to be the best
