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LEADING MALAYSIA’S RETAIL FOOD INDUSTRY

Our Guiding Principles

Our core values define what we believe in and what we stand for. These are our essential guiding principles for our hearts and minds. These four principles chart our course and lead us towards a better future, as well as creating a desirable work culture among QSR Brands employees. Our core values are:

Our Guiding Principles

Here at QSR Brands, five guiding principles serve as our compass and guide us in everything that we do. These five principles chart our course and lead us towards a better future, as well as creating a desirable work culture among QSR Brands employees. Known as CHART, they are:

  • C : Can-Do Attitude
    At QSR Brands, we always strive to push the boundaries and break our limits. We adopt a can-do attitude that drives us to excel and perform our best, every time.
  • H : Honesty
    Integrity is a vital component of our business. Honesty builds trust, which enables us to deliver on our promises and ensure satisfaction.
  • A : Accountability
    QSR Brands is driven by our sense of responsibility towards our job, and we are confident in our ability to always choose the right course of action.
  • R : Respect
    We aim to build great relationships upon trust and respect. QSR Brands cultivates a diverse and respectful environment where we can do our best.
  • T : Teamwork
    Teamwork makes the dream work. We work hand-in-hand with each other because together, we are stronger than any single unit individually.

The CHART elements are the cornerstones of our culture.

Customer First

We deeply understand our customers
needs to exceed their expectations

We start with the customers in
mind in everything we do

Grow People
As Builders

We proactively create opportunities
to realise our full potential

We bring an ownership mindset
to everything we do

Be Bold To
Innovate

We challenge the norm to create
actionable positive change

We have the courage to explore
and learn from mistakes

Never Give Up

We keep trying until
we reach our goals

We never stop learning
to be the best

Contact US

QSR Brands (M) Holdings Bhd.

Menara QSR, VSquare @ PJ City Centre, Jalan Utara,
46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

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