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OUR CR STORY

Community

Our business thrives on mutually dynamic relationships with the communities in which we operate. That’s why we are committed to Corporate Responsibility (CR), and will continue to improve the wellbeing of those around us.

Our Corporate Responsibility (CR) efforts include:

  • Establishing procedures that are in compliance with all applicable statutory and regulatory requirements and our Code of Business Conduct with respect to relations with customers, suppliers, and fellow employees.
  • Complying with relevant environmental standards to minimise our operational impact on the environment.
  • Supporting underprivileged groups through our community programmes such as the “Add Hope” programme and the “KFC Feeding Programme” programme.
  • Empowering the special needs group with an open hiring policy. We are the first western quick-service restaurant chain in the world to establish 3 restaurants fully operated by staff with such impairments.
  • Environmental conservation efforts through responsible wastewater treatment and disposal in our plants and facilities to conserve energy.

OUR COMMUNITY

Add hope

KFC recognises the plight of hunger of hunger is very real and initiated the “Add Hope” programme to help alleviate this crisis. Thanks to public support, the programme has contributed to a global initiative in fighting world hunger under the United Nations World Food Programme (WFP) and helped local beneficiaries including charity homes, NGOs, government bodies and underprivileged families across Malaysia. For over 13 years, more than RM28 million has been raised for those in need.

Add hope distribution programme

Majority of the Add Hope funds are distributed locally through the Add Hope Distribution Programme run by our internal volunteers. Funds have also been channelled to the needy across Malaysia through collaborative efforts with local NGOs and relevant government bodies.

Add hope distribution programme

Majority of the Add Hope funds are distributed locally through the Add Hope Distribution Programme run by our internal volunteers. Funds have also been channelled to the needy across Malaysia through collaborative efforts with local NGOs and relevant government bodies.

KFC feeding programme

KFC’s primary community outreach drive, the KFC Feeding Programme, was established in 1995 and has since adopted over 150 charitable homes and institutions across the country. Residents in the programme are served a delightful KFC meal four times a year!

Hut to heart

“Hut to Heart” is Pizza Hut’s long-term CSR programme that aims to minimise cancer cases by empowering Malaysians to live healthier and happier lives. Pizza Hut strives to bring greater awareness, encourage prevention and early detection, and provide better access to treatment for rural Malaysians.

Hut to heart

“Hut to Heart” is Pizza Hut’s long-term CSR programme that aims to minimise cancer cases by empowering Malaysians to live healthier and happier lives. Pizza Hut strives to bring greater awareness, encourage prevention and early detection, and provide better access to treatment for rural Malaysians.

sayangimu programme

Partnering with the National Cancer Society Malaysia, Pizza Hut is committed to empower and inspire women to fight cancer through education on the importance of preventive screenings and raising funds to make clinical screenings more accessible in rural areas.

Contact US

QSR Brands (M) Holdings Bhd.

Menara QSR, VSquare @ PJ City Centre, Jalan Utara,
46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

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