CELEBRATING A CONGRUENT CULTURE BETWEEN KFC AND MALAYSIA,
IN SUPPORT OF HUNGER RELIEF CAUSE
KUALA LUMPUR, 5 SEPTEMBER 2019 – KFC Malaysia today debuts The 11 Finger Lickin’ Good Goods, after announcing their collaboration with popular home-grown streetwear brand, Pestle & Mortar Clothing (PMC), featuring exclusive limited edition pieces that pays homage to KFC’s heritage in Malaysia.
Available from today on Pestle & Mortar Clothing website and at Major Drop, Sunway Pyramid, this exclusive KFC x PMC collection comprises 11 streetwear pieces – a clever spin on Colonel Sanders’ 11 secret herbs and spices.
“Malaysia has been KFC’s home for more than 46 years. We wanted to do something out of the ordinary to celebrate Malaysia, Malaysians and KFC’s heritage in Malaysia. With the rise in streetwear trend, the idea of a collaboration with Pestle & Mortar Clothing, a Malaysian streetwear brand known for incorporating current issues and local flavour in their designs, was spot on. The result is a collection that creatively highlights the brand’s heritage and the common connections that KFC has built with Malaysians since 1973. Truly inspired by Malaysians, made by Malaysians for Malaysians,” said Angelina Villanueva, Chief Marketing Officer, KFC Malaysia.
Using Malaysia’s unique art and local lingo, PMC interpreted KFC Malaysia’s origins on apparel and gave it a contemporary streetwear twist. The collection ranges from graphic and statement tees to all-over print bowling shirt as well as large graphic bomber jacket and accessories such as reversible bucket hat and tote bag.
“More than just a design, each garment tells a story of what KFC means to each and every Malaysian, from the beautiful Jalan Larut KFC on a Tee, to the playful ‘Atuk’ nickname bestowed upon the Colonel, even right to the pressure cooker, there is a memory that resonates with everyone,” said Hugh Koh, Co-founder and Creative Director, Pestle & Mortar Clothing.
The launch of the 11 Finger Lickin’ Good Goods further underscores KFC Malaysia’s commitment to contribute positively to the community. Total proceeds from the campaign will be channelled to Add Hope Malaysia, KFC’s corporate social responsibility (CSR) initiative that aims to address and alleviate hunger. Running in its 13th year, Add Hope Malaysia is an on-going initiative that raises funds and distributes assistance to local beneficiaries including charity homes, NGOs, government bodies and underprivileged families across Malaysia.
The collection is now available at Major Drop, Sunway Pyramid and online at pestlemortarclothing.com. Be warned though, it’s a limited edition collection.
Just like KFC’s 11 secret herbs and spices, these 11 Finger Lickin’ Good Goods will make you drool like you’re drooling over a bucket of Original Recipe fried chicken. Check out the full collection at kfc.com.my/pestlemortarclothing
KFC Merdeka 62 Campaign
Stand a chance to win item(s) from the KFC x PMC collection in the KFC Merdeka 62 promotion. Order your favourite KFC meals from KFC Delivery or Self Collect via KFC App and use promo code MERDEKA62 to enjoy special discount of RM6.20*. Valid until 22 September 2019. Each complete order using the promo code gets you one (1) entry to participate KFC x PMC collection giveaway.
For more information on KFC Merdeka 62 Campaign, visit kfc.com.my/merdeka62