QSR LOGO

LEADING MALAYSIA’S RETAIL FOOD INDUSTRY

Halal Integrated Poultry and Manufacturing

Halal Integrated Poultry and Manufacturing

To support our core business, we operate several complementary businesses based on the “Farm to Fork” model, which ensures a steady supply of Halal-compliant and high-quality ingredients. These operation lines form a vertically integrated business ecosystem from farming to primary processing, to secondary processing, before reaching our wholesale and restaurant operations.

POULTRY INTEGRATION

Malaysia’s operations are the largest amongst all Yum! Brands’ franchisees worldwide Poultry integration is a crucial segment for our restaurant operations. It not only provides a stable source of quality chickens at very competitive prices, it gives us the flexibility to supply to the fast-expanding open poultry market located locally and abroad. Furthermore, greater control over our supply chain and costs helps us to improve our profitability, ensuring reliability, safety and Halal compliance of our food supply. In line with this, we are party to a long-term supply agreement with Ayamas, which accounts for a significant portion of the poultry supply to our KFC restaurants as well as providing a steady and secure supply of key ingredients for our business. We also have assurance about the quality of the food, as well as confidence that our supplier is fully compliant with the relevant Halal certification and food safety requirements.

FEEDMILL

We operate one feedmill located in Port Klang with a capacity of 14,000 metric tonnes per month. Our integrated poultry business starts at the feedmill, where high-quality poultry feed is produced to ensure quality poultry from farm to fork.

BREEDER FARMS

We operate four breeder farms located throughout Malaysia which produce hatching eggs, supplying a regular monthly quantity of hatching eggs to our hatchery at Salak Tinggi in Sepang, Selangor. Breeder farms produce eggs for hatching and are the genesis of our poultry. The breeder farms operate 64 breeding houses with a total capacity of 70.5 million hatching eggs per cycle. Our breeder farms typically supply a regular monthly quantity of hatching eggs to our hatchery.The hatching eggs laid by breeder chickens are sent to our hatchery to be hatched into day-old chicks (DOC).

HATCHERY

Our hatchery in Salak Tinggi registered a total hatching eggs capacity of 4.1 million eggs per month based on an average of 136,000 eggs per incubator per month. Incubators and hatchers facilitate the hatching process, ensuring utmost care to our hatchlings.  Hatching eggs produced by our breeder farms are delivered to our hatchery to be hatched into DOCs, which are then supplied to our broiler farm and our contract farmers for rearing.

CONTRACT BROILER FARMS

We work with 32 contract broiler farms located in Kedah, Perak, Selangor, Pahang and Johor. Many of our contract broiler farms are required to rear DOCs exclusively for us. Broiler farms nurture the growth of reared chickens to the desired weight.

POULTRY PROCESSING

Our primary processing operations involve the Halal slaughtering of poultry and production of processed poultry products. JAKIM, the agency responsible for Halal certification in Malaysia, has acknowledged our poultry supply from our integrated poultry operations to our Restaurants business as a reference point for robust Halal compliance procedures due to our stringent and effective quality controls. The primary product of our processing operations is the ‘9-piece cut’, which is supplied to our KFC outlets.

FEEDMILL

For the production of high quality poultry feed.

BREEDER FARMS

For the production of eggs for hatching.

HATCHERY

With incubators and hatchers to facilitate the hatching process.

CONTRACT BROILER FARMS

For the rearing of chickens to the desired weight.

POULTRY PROCESSING

For the halal slaughtering and production of chicken and chicken parts.

Contact US

QSR Brands (M) Holdings Bhd.

Menara QSR, VSquare @ PJ City Centre, Jalan Utara,
46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Halal Logo
Connect With Us

Send a message