LEADING MALAYSIA’S RETAIL FOOD INDUSTRY
QSR Trading Sdn Bhd is the marketing and distribution arm of QSR Brands (M) Holdings Bhd, the driving force behind KFC, Pizza Hut restaurants in Malaysia. It markets and distributes the company’s frozen chicken-based products under the “AYAMAS” brand as well as a range of in-house brands namely the Golden Nuggets, Breaded Chicken Drummets, Crispy Fried Chicken, Chicken Meatballs, QuikBurger and Premium Chicken Frankfurters.
It has also expanded its offerings beyond chicken-based products such as LIFE, AYAMAS KITCHEN and FATBOI. In addition, the company is involved in the marketing and distribution of third-party brands such as KEWPIE, ARONA, LACTIMA and DIVELLA in the domestic market.
QSRT has won numerous awards and certifications, such as the QUDAL (QUality MeDAL) awards, in recognition of AYAMAS as the Best Brand in the category of top-quality Frankfurters for 2016/2017 and Best Buy Award 2017/2018 for its frozen food. The company also received The Asia Pacific International Entrepreneur Excellence Award in the category of Excellence Brand, Excellence Product, Excellence Leadership and Excellence Service Quality.
QSRT is looking forward to strengthen its market presence regionally through the expansion of the export market while leveraging on the introduction of new products in ready-to-eat and shelf stable categories. It also prides itself on delivering quality products and exceptional service and is dedicated to maintaining and enhancing the calibre of all its brands.
