THE CELEB FAMILY KICKSTARTS THEIR AMBASSADORSHIPS WITH KFC ‘RAIKAN CARA KITA’ RAYA CAMPAIGN
KUALA LUMPUR, 21 APRIL 2021 – Malaysia’s beloved celebrity family, husband and wife Awal Ashaari and Scha Alyahya together with their eldest daughter, Lara Alana, was announced as KFC Malaysia’s first brand ambassadors at KFC ‘Raikan Cara Kita’ Raya Campaign launch event held during BUKA PUASA earlier this evening at KFC Wangsa Maju.
The Raya campaign entitled ‘Raikan Cara Kita’ kickstarts the union between these megastars and Malaysia’s favourite brand, KFC on a series of collaborative projects that will continue until April 2022 to create better brand awareness on KFC’s marketing campaigns, exciting new menus, and its Corporate Social Responsibility initiative – Add Hope, the local installment of KFC’s global initiative to end world hunger.
“Both of us have witnessed first-hand where KFC consistently exercising its role as a caring corporate citizen, having been actively involved in its CSR program – Add Hope acting as the spokespersons for the past 6 years. When KFC approached us with the opportunity to have a bigger role as its overall brand ambassadors, we’re thrilled by the proposal. Like many Malaysians, KFC is a brand that is close to our hearts. To be part of this Malaysian brand’s heritage as well as sharing the journey with our daughter, Lara warms our hearts,” said Awal and Scha.
They continued, “What better way to commence our role as KFC Ambassadors collectively as a family unit than with a Raya campaign. For us, KFC and the festive Ramadan and Raya seasons are synonymous, and this is expressed well through the Raikan Cara Kita campaign. We can’t wait to share our KFC Raya memories with you, and we look forward to hear your KFC Raya stories too!”
Raikan Cara Kita celebrates the togetherness and merriment brought forth by KFC during the Ramadan and Raya months. These occasions are very dear to KFC’s heart and the joy is shared widely by Malaysians throughout the decades. The campaign encourages Malaysians to share their nostalgic KFC Raya stories via social media with the hashtag of #RaikanCaraKita.
Adding on to the festive Ramadan and Raya spirit, Add Hope Meal – a limited time special menu made up of KFC signature meals is reintroduced to increase funds towards the Add Hope Program, to be distributed to deserving families, worthy NGOs and Charity Homes to support local end-hunger initiatives. With each Add Hope Meal purchase via in-store or online, 50 sen will be donated.
During the event, KFC Add Hope has taken the opportunity to present RM10,000 to Pertubuhan Pendidikan Anak-Anak Yatim Selangor (Rumah Bakti Dato’ Harun), Rumah Anak Yatim Shifa’, and Rumah Kebajikan Anak Yatim & Asnaf An-Naafi respectively. The funds were raised via donation boxes placed at all KFC restaurants in which customers can easily contribute to the cause throughout the year. The mock cheques were presented by QSR Brands’ Head of Group Corporate Communications, Azua Zain, accompanied by Awal, Scha, and Chan May Ling, Chief Marketing Officer KFC Malaysia.
Chan May Ling said, “Every year during the Ramadan and Raya months, we look forward to creating more memorable moments with KFC lovers and at the same time do our part to give back to the underserved communities. This year is extra special with the appointments of Awal, Scha & Lara as KFC Ambassadors. Having worked closely with them over the past years, we believe their humility, hardwork, and hospitality fit our values and embody the spirit of our founder, Colonel Sanders. We’re excited to unveil new chapters for KFC Malaysia as a brand with them officially onboarded!”
For more information about KFC Raikan Cara Kita and Add Hope Meal, visit www.KFC.com.my or download KFC Malaysia mobile app.