Johor Bahru, 14 October 2017 – QSR Brands (M) Holdings Bhd (QSR Brands), the region’s largest quick service restaurant operator, with over 1,060 KFC and Pizza Hut restaurants in Malaysia, has partnered with Telekom Malaysia Berhad (TM) to accelerate its digital transformation and provide high-speed broadband via wifi@unifi to its customers at all its KFC and Pizza Hut restaurants across Malaysia.
The Memorandum of Agreement (MoA) was formalised with a document exchange between Dato’ Kamaruzzaman Abu Kassim, President and Chief Executive of Johor Corporation cum Chairman of QSR Brands and Tan Sri Dato’ Seri Dr. Sulaiman Mahbob, Chairman of TM, and in the presence of YB. Dato’ Khaled Nordin, Johor Chief Minister and YAB. Dato’ Sri Dr. Ahmad Zahid Hamidi, Deputy Prime Minister of Malaysia. Also present at the ceremony were Datuk Mohamed Azahari Kamil, QSR Brands Managing Director and Datuk Bazlan Osman, Deputy Group Chief Executive Officer, TM.
Dato’ Kamaruzzaman Abu Kassim, said that the partnership with TM heralded a new chapter for KFC and Pizza Hut restaurants in Malaysia.
“As a pioneer within the quick service restaurants segment in Malaysia, KFC and Pizza Hut are committed to providing an excellent and holistic customer experience that goes beyond food quality and service. With Malaysians registering a high usage rate of internet services and online content consumption, providing connectivity at our KFC and Pizza Hut restaurants is a natural progression to ensure our dine-in consumers are always connected.”
The upgrade will also improve efficiencies at the restaurant management level as it supports the restaurants back-end infrastructure aiding the flow of accurate and comprehensive information in a timely manner.
“We are confident with TM’s capabilities to manage our telecommunication needs through a fully managed solution for QSR Brands, supporting our digital journey and enhancing the experience of about 20 million customers we serve every month.”
“In Johor state alone, through this colaboration between JCorp, QSR Brands and TM, the public will enjoy free wifi access in about 1,000 hotspots across Johor via JCorp wifi as well as wifi connectivity in KFC and Pizza Hut outlets in the state,” he added.
Meanwhile, Datuk Bazlan stated that, “We are very pleased and excited that this MoA further strengthens the relationship between TM and QSR Brands. Through TM ONE, TM’s arm in serving our consolidated managed accounts, we aim to enable our partners’ digital transformation by offering holistic solutions that consist of converged telecommunications and ICT services. Specifically for QSR Brands, we have created a solution that includes wifi@unifi for JCorp, and 1,060 KFC and Pizza Hut outlets nationwide for the next five years.”
“In the essence of making ‘Life and Business Easier’, our converged communication solution is specially developed to enhance KFC and Pizza Hut customers’ experience, befitting our position as Malaysia’s Convergence Champion. Furthermore, with the end-to-end Managed ICT Services provided by TM, QSR Brands will be able to focus more on its core business, thus further improving its operational efficiencies and enriching the overall experience enjoyed by the community it serves. TM will continue to play our role and explore more initiatives, especially in ICT services to enhance businesses in Malaysia,” Datuk Bazlan elaborated.
In the MoA between both parties, QSR Brands has appointed TM as its partner, driven by TM’s consolidated managed accounts organisation, TM ONE. This will further accelerate and enable the upgrade of QSR Brands’ internal information technology (IT) network service, in addition to providing solutions on high-speed broadband services which cover wifi firewall, switches and access points. With the agreement in place, QSR Brands would be able to consolidate its application and infrastructure landscape to overcome associated technology and talent challenges, while improving accessibility and security, and reduce its IT costs.
Commencing in November this year, the project is expected to be rolled out in stages to cover all KFC and Pizza Hut restaurants nationwide by April 2018.
