NO. 1 PIZZA CHAIN INSPIRES MALAYSIAN’S PASSION FOR LIFE ELEVATED THROUGH MUSIC
Petaling Jaya, 1 April 2019 – Pizza Hut Malaysia (“Pizza Hut”), Malaysia’s No. 1 pizza chain blazes the trails of innovation yet again with a brand, new way to enjoy your pizza, this time through “The Singing Pizza.” Taking the Pizza Hut experience a notch higher this unique experience is available for all pizza-lovers from now till end of December.
Going beyond just pizzas, Pizza Hut wants to elevate Malaysians’ overall experience in a cutting-edge move with entertainment with each bite. The “Singing Pizza” will transform the way Malaysians enjoy their pizzas through the innovative use of the pizza box also doubling as a music box, delighting and surprising customers with a richer pizza experience.
Merrill Pereyra, CEO (Restaurants Division) of QSR Brands (M) Sdn Bhd, said: “Our strategy in Malaysia has always been to make it easier to get a better pizza for all Malaysians, and innovation through digitalization is our key enabler in achieving this. Today, we’re blazing the trail of innovation with digital technology once again to deliver a very human experience through this innovative campaign.”
Jean Ler, Chief Marketing Officer, QSR Brands (M) Sdn Bhd, added: “The Pizza Hut experience is all about enabling Malaysians to live life fuller with passion, through richer experiences. A big part of Malaysian culture is music, and so through the “Singing Pizza” we are combining two of our favourite passions – food and music – in one. We need to live and breathe the culture so we can connect and inspire fellow Malaysians in an authentic way.”
The new experience bridges two parts of culture Malaysians are most passionate about; music and food. Pizza Hut has partnered with Universal Music Malaysia to give Malaysians a heighten experience altogether.
Merrill Pereyra, CEO (Restaurants Division) of QSR Brands (M) Sdn Bhd, said: “This is an industry-leading partnership between two leading brands that share the same hunger for innovation in their respective industries. Through this partnership, both Pizza Hut and Universal Music Malaysia enables Malaysians to get the best of both worlds and get more out of life through a unique combination. It’s a win-win for both brands as the collaboration enables us to access each other’s customer base and serve up something special,” he added.
“We are really proud to be partnered with an edgy brand like Pizza Hut which has been continuously pushing all the right boundaries and the Singing Box initiative is a great example of that,” said Kenny Wong, Managing Director of Universal Music Malaysia/Singapore/Indo-China,
Nur Fazura binti Sharifuddin said: “Fattah and I are extremely excited and honoured to be the first artistes in Malaysia to launch our latest track PALING SEMPURNA through this unique “Singing Pizza” platform. How many other artistes can you say have reached and delight our fans through a pizza box?”
The “Singing Pizza” turns a regular pizza box into a music box that plays music from an exclusive playlist and comes with vibrant collectible designs! The “Singing Pizza’s” playlist comprises 200 songs, including top trending and exclusive unreleased tracks, by top local artistes such as Fattah Amin, Fazura, Alvin Chong, Zaim, Shalma and Aman Ra.
Pizza Hut customers can experience the “Singing Pizza” at the nearest Pizza Hut outlet through dine-in, takeaway or via delivery:
- Pizza box: The pizza box includes a special QR code for consumers to scan and play the exclusive music via their mobile phones whenever they take away or order for delivery
- Music Menu: A special QR code will be placed on Pizza Hut’s dine-in restaurants where customers are able to scan and listen to the exclusive playlistwhilst enjoying their pizzas dining in.
It doesn’t stop there! Further adding to the hype, customers will also stand a chance to meet Shawn Mendes live with a frequent purchase of any pizzas from selected Pizza Hut outlets, as well as unlock exciting pizza vouchers!
For more information about Pizza Hut’s latest “Singing Pizza”, head on over to https://www.pizzahut.com.my/the-singing-pizza
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