PUTRAJAYA, 18 MARCH 2018: KFC Malaysia closes its annual corporate social responsibility campaign, Add Hope 2017 with a remarkable achievement collecting RM4.2 million funds- the highest record over the past 11 years of running.
The collection was announced by Yang Berhormat Dato’ Kamaruzzaman Abu Kassim, President & Chief Executive of Johor Corporation cum Chairman of QSR Brands (M) Holdings Berhad (QSR Brands), during a finale event held at Dataran Perbadanan Putrajaya, Precint 3, Putrajaya, today.
Gracing the occasion was the Royal Patron of Add Hope Malaysia, Duli Yang Maha Mulia Raja Zarith Sofiah Binti Almarhum Sultan Idris Shah, the Permaisuri of Johor. Also present to show her support was Yang Mulia Che’ Puan Khaleeda Binti Bustamam.
While addressing the guests, Dato’ Kamaruzzaman Abu Kassim stated: “This program is a long-term effort. With that, it requires support and collaboration from everyone in order for us to create change.
“No words can fully express my gratitude for the generosity shown by our fellow Malaysians. With your donations, we are able to distribute the contribution. Let us continue to work together with KFC Malaysia and push this effort to greater level in the coming years so that more deserving families can be aided and benefit from the funds.”
The annual initiative began its fund-raising efforts since the launch of the campaign in June 2017. Similar to previous years, funds were raised through the sales from KFC’s Add Hope Meal sets, online donations as well as donation boxes placed at KFC counters across Malaysia.
In a continuous effort to raise public awareness on world hunger and poverty issues, a public charity ‘Add Hope Run – Stop Hunger’ was organised for the closing ceremony. With the theme ‘Empowering Juniors, Inspiring Change’, the charity run aims to instil good values to the young generation, providing them with early education and awareness about the cause.
This charity run which was held for the first time by KFC Add Hope Malaysia has witnessed more than 2,500 young participants who made their steps count, as young advocates to this noble cause.
“We believe that our children play a vital role in our society to shape a better world ahead. Charity begins at home. As family or parents, we should instil the right values and provide them with early education and ample exposure especially on these humanitarian issues so that our future generation will be more compassionate towards the less fortunate. And today, we are encouraging them to be young advocates for the cause,” Dato’ Kamaruzzaman added.
Also present in the ceremony, Datuk Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands; Merrill Pereyra, KFC Malaysia’s Chief Executive Officer; Madelene Sachi, representative of KFC Asia; Carlos Melendez, representative of United Nations World Food Programme; as well as campaign spokesperson, Scha Alyahya.
Special guests include representatives from Non-Government Organisations (NGO), residents from local welfare and charitable homes along with senior management of KFC Malaysia and local celebrities present to perform.
QSR Brands is a company under Johor Corporation Group, managing the operations of more than 750 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia serving halal KFC fried chicken.
Majority of the proceeds will be channelled across Malaysia through collaborations with numerous associations with local NGOs and organisations in reaching out to underprivileged communities.
A portion of the proceeds will be channelled to United Nations’ World Food Programme to aid individuals from the most impoverished corners of the globe suffering from hunger and starvation.
For more info, visit www.facebook.com/AddHopeMalaysia.
