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November 2018




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Kuala Lumpur, 12 November 2018 – Property developer Kepong Industrial Park Group of Companies (“KIP Group” or “the Group”), today signed two Memorandum of Understandings (MoUs) with QSR Brands (M) Holdings Bhd (“QSR Brands”) as an extension to the strategic partnership between the two parties to provide the convenience of KFC drive-thru restaurant service at KIP Group’s retail outlets that would potentially boost occupancy rates, and earnings in the future.

Most recently in October 2018, KIP REIT and QSR Brands have formed its first strategic collaboration via a tenancy agreement to establish a KFC restaurant with a built-up area of 2,717 sq ft at one of its community-centric hybrid retail centres, KIP Mart Kota Tinggi, Johor. The first of its kind collaboration between the developer and retail management company with the leading restaurant operator is projected to see a 4% rise in the centre’s occupancy rate to a 95%.

In the MoUs between both parties, QSR Brands is to establish two new KFC drive-thru restaurants at KIP Mall Desa Coalfields in Sungai Buloh, a one-stop shopping mall owned by KIP Group; and KIP Mart Lavendar in Senawang, a retail centre owned by KIP Real Estate Investment Trust (“KIP REIT”).

The MoUs were signed by KIP Group’s CEO Valerie Ong and Managing Director of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil in a ceremony held at KIP Hotel, Kuala Lumpur. Also present at the ceremony were Dato’ Chew Lak Seong, Managing Director of KIP Group; Dato’ Eric Ong Kook Liong, Executive Director of KIP Group; Chan Heng Wah, Chief Executive Officer of KIP REIT; and Merrill Pereyra, Chief Executive Officer of Restaurants Division, QSR Brands.

The 4,088 sq ft KFC drive-thru restaurant at Desa Coalfields is an extension to the 213,000 sq ft KIP Mall Desa Coalfields, which will inevitably take both QSR Brands as well as KIP Group to the next level. This will increase its occupancy rate and boost its footfall to approximately 1,500 visitors per day once it opens its doors to the public in the fourth quarter of 2019.

Meanwhile, KIP Mart Lavendar in Senawang is a single-storey retail centre, which started operations since December 2012, is expected to increase its occupancy rate by 4% to about 85% with the extension of the new 4,800 sq ft KFC drive-thru restaurant.

“We are very pleased to forge this strategic partnership with QSR Brands, a market leader within the quick-service restaurants segment in Malaysia. The addition of KFC restaurants to the present tenant mix will increase our array of food and beverage outlets that will inevitably take both QSR Brands as well as KIP Group to the next level. This will increase the soon to be opened KIP Mall Desa Coalfields’ and KIP REITs average occupancy rates and boost visitors’ traffic flow. We are indeed very excited with this tie-up with QSR Brands and look forward to more successful collaborations in the near future,” said KIP Group’s CEO Valerie Ong.

According to Dato’ Seri Mohamed Azahari, KFC strives to work in partnership with businesses from varied industries as part of its continuous efforts to improve its service accessibility and offerings. QSR Brands intends to continue collaborating with the renowned developer in keeping the dynamic momentum of its restaurants’ growth across the Group’s retail centres.

“We realise that the only way to grow is to go forward and embark on new business model with like-minded partners. It is our commitment to serve and enrich the lives of Malaysians through the irresistible taste of KFC chicken and the unforgettable family moments that we created to delight our customers time and again. Today’s signing is a culmination of a partnership between two strong players in our respective industries.  Partnership like these allows the utilisation of strengths and expertise to both of our advantages. We believe that we will be able to provide added values to the lives of the surrounding communities with the convenient of KFC drive-thru service, and at the same be the growth catalyst to the retail centre with the presence of our iconic brand.” he stated.

The Kuala Lumpur-based KIP Group, a notable developer of choice and retail management company with noteworthy developments in the Klang Valley and Johor, is the common shareholder of KIP REIT that has total assets valued at RM614.93mil as at end September. Meanwhile, QSR Brands is the region’s largest quick service restaurant operator with over 810 KFC and 460 Pizza Hut outlets across Malaysia, Singapore, Cambodia and Brunei. It is the market leader within the quick-service restaurants segment in Malaysia.


News and Press >Maybank QRPay to go live in KFC restaurants nationwide

Maybank QRPay to go live in KFC restaurants nationwide

Maybank QRPay to go live in KFC restaurants nationwide

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Maybank and KFC Malaysia today announced a partnership to enable payments using Maybank QRPay at KFC restaurants, making the brand as the first largest quick service restaurant chain in Malaysia to offer the convenience of payment using QR codes through the Maybank App.

The partnership was launched by Group President & CEO of Maybank, Datuk Abdul Farid Alias and President & Chief Executive of Johor Corporation cum Chairman of QSR Brands, Dato’ Kamaruzzaman Abu Kassim during a special ceremony held at KFC The Curve, Petaling Jaya. Also present at the event were Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands, and Dato’ John Chong, Group CEO, Community Financial Services Maybank.

Datuk Farid said the partnership between Maybank and KFC Malaysia is part of ongoing efforts by both organisations to provide greater customer convenience, enhance efficiency and further drive the country’s cashless payments agenda.

“Today, we are creating a partnership aimed at enhancing customer experience through a payment eco-system that will further minimise the need for carrying cash while also benefitting merchants in many ways,” added Datuk Farid. “With over 11 million internet banking users – of which more than 4 million use mobile banking – we believe that businesses, especially SMEs, can benefit from Maybank’s large customer base when they are connected to our digital platforms such as through Maybank QRPay.”

Datuk Farid said that Malaysia continues to see increasing adoption of cashless technology and is expected to join mature economies like China, Hong Kong, Singapore and Korea in a few years’ time. “This upward trend is reflected in the growing number of our registered Maybank2u users who access the platform via mobile devices and computers, and who are increasingly opting for non-cash based transactions.”

According to Dato’ Seri Mohamed Azahari, KFC has been embarking its digital transformation journey through a number of technology-driven initiatives that have been carefully strategized to enhance overall customer experience.

“To ensure that we are able to extend our reach and cater to the increasing demand for excellent customer service delivery and immersive experience; comprehensive digital strategies are set in place to provide easy accessibility, improved speed and greater flexibility for our customers from the point of ordering, to payment, to the product delivery,” he said.

“This year saw the activation of cashless transaction in our restaurants with digital payment option through credit and debit card. Today, we will unveil the capability of QR payment method in partnership with Maybank as part our customer-centric strategy to provide seamless and value-added service,” he explained.

Dato’ Seri Mohamed Azahari added, “Bank Negara has predicted that our country will transform into a cashless society by the year 2020. Therefore, we feel that the integration of mobile payment option like QRpay in KFC restaurants, is a natural progression to ensure that QSR is one with the movement and maintained to be at forefront of the future commerce in Malaysia.”

This digital payment system has been rolled-out at 11 KFC restaurants namely KFC Puduraya, Pavilion 2, Bukit Bintang, KL Sentral, Mid Valley Megamall, KLIA2 Arrival and Departure, Sunway Pyramid, Shah Alam Section 7, The Curve and VSQ. It will be progressively made available in all KFC point of sales nationwide by the first quarter of 2019.

With this new service, customers using Maybank QRPay at KFC outlets will have the convenience of making payments by simply opening the QRPay feature within the Maybank App. The customer then has to use the “Pay” function to generate a QR code on the mobile phone which will then be scanned by the card terminal scanner at the point of sale. The purchase amount is then debited from the customer’s selected deposit account and the transaction completed at the cashier.

Apart from the convenience enjoyed by customers, this new arrangement promises greater efficiency to retail merchants as the QRPay transactions are integrated into the point of sale cash register, providing the merchants with full details of all payments made.

Maybank was the first bank in Malaysia to offer cashless payment convenience via QR codes when it introduced this service in January this year. To date, the Bank has secured over 160,000 merchants who offer this payment option, comprising small traders, F&B outlets, retail merchants and beauty centres.

Under this partnership with KFC Malaysia, the Maybank platform will also provide the capability for QR payments via Alipay and WeChat, aimed mainly at enabling visitors from China to make payments seamlessly at KFC outlets in Malaysia.


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