Monthly Archives

October 2017




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Johor Bahru, 14 October 2017 – QSR Brands (M) Holdings Bhd (QSR Brands), the region’s largest quick service restaurant operator, with over 1,060 KFC and Pizza Hut restaurants in Malaysia, has partnered with Telekom Malaysia Berhad (TM) to accelerate its digital transformation and provide high-speed broadband via wifi@unifi to its customers at all its KFC and Pizza Hut restaurants across Malaysia.

The Memorandum of Agreement (MoA) was formalised with a document exchange  between Dato’ Kamaruzzaman Abu Kassim, President and Chief Executive of Johor Corporation cum Chairman of QSR Brands and Tan Sri Dato’ Seri Dr. Sulaiman Mahbob, Chairman of TM,  and  in the presence of YB. Dato’ Khaled Nordin, Johor Chief Minister and  YAB. Dato’ Sri Dr. Ahmad Zahid Hamidi, Deputy Prime Minister of Malaysia. Also present at the ceremony were Datuk Mohamed Azahari Kamil, QSR Brands Managing Director and Datuk Bazlan Osman, Deputy Group Chief Executive Officer, TM.

Dato’ Kamaruzzaman Abu Kassim, said that the partnership with TM heralded a new chapter for KFC and Pizza Hut restaurants in Malaysia.

“As a pioneer within the quick service restaurants segment in Malaysia, KFC and Pizza Hut are committed to providing an excellent and holistic customer experience that goes beyond food quality and service. With Malaysians registering a high usage rate of internet services and online content consumption, providing connectivity at our KFC and Pizza Hut restaurants is a natural progression to ensure our dine-in consumers are always connected.”

The upgrade will also improve efficiencies at the restaurant management level as it supports the restaurants back-end infrastructure aiding the flow of accurate and comprehensive information in a timely manner.

“We are confident with TM’s capabilities to manage our telecommunication needs through a fully managed solution for QSR Brands, supporting our digital journey and enhancing the experience of about 20 million customers we serve every month.”

“In Johor state alone, through this colaboration between JCorp, QSR Brands and TM, the public will enjoy free wifi access in about 1,000 hotspots across Johor via JCorp wifi as well as wifi connectivity in KFC and Pizza Hut outlets in the state,” he added.

Meanwhile, Datuk Bazlan stated that, “We are very pleased and excited that this MoA further strengthens the relationship between TM and QSR Brands. Through TM ONE,  TM’s arm in serving our consolidated managed accounts, we aim to enable our partners’ digital transformation by offering holistic solutions that consist of converged telecommunications and ICT services. Specifically for QSR Brands, we have created a solution that includes wifi@unifi for JCorp, and 1,060 KFC and Pizza Hut outlets nationwide for the next five  years.”

“In the essence of making ‘Life and Business Easier’, our converged communication solution is specially developed to enhance KFC and Pizza Hut customers’ experience, befitting our position as Malaysia’s Convergence Champion. Furthermore, with the end-to-end Managed ICT Services provided by TM, QSR Brands will be able to focus more on its core business, thus further improving its operational efficiencies and enriching the overall experience enjoyed by the community it serves. TM will continue to play our role and explore more initiatives, especially in ICT services to enhance businesses in Malaysia,” Datuk Bazlan elaborated.

In the MoA between both parties, QSR Brands has appointed TM as its partner, driven by TM’s consolidated managed accounts organisation, TM ONE. This will further accelerate and enable the upgrade of QSR Brands’ internal information technology (IT) network service, in addition to providing solutions on high-speed broadband services which cover wifi firewall, switches and access points. With the agreement in place, QSR Brands would be able to consolidate its application and infrastructure landscape to overcome associated technology and talent challenges, while improving accessibility and security, and reduce its IT costs.

Commencing in November this year, the project is expected to be rolled out in stages to cover all KFC and Pizza Hut restaurants nationwide by April 2018.





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KUALA LUMPUR, 10 OCTOBER 2017 – Endlessly enticing customers with mouth-watering innovations, KFC Malaysia has introduced yet another exciting new flavor that is set to entice fans. KFC Spicy Sawadee Crunch, is a limited time special featuring a harmonious blend of distinctive Thai flavours from only RM13.50.

This latest Spicy Sawadee Crunch, is an exquisite union of KFC and Thai mastery. The succulent chicken marinated with KFC’s signature Hot & Spicy mix, luxuriously coated with authentic Thai herbs and spices, fried to golden perfection. It promises a gastronomic experience that will please all senses.

“Thai influences need no introduction to our taste buds. Their cuisine boasts fresh, hot and citrusy flavours that Malaysians love. The subtle sweet, sour and spicy blend that is distinctively Thai together with KFC’s favourite Hot & Spicy chicken makes it uniquely satisfying and designed to satisfy all KFC and Thai food lovers,” said Ling Mee Jiuan, Senior Vice President, KFC Malaysia.

“Our mission is to always delight our customers. We place great importance in understanding their preferences and take pride in innovating our menu to meet their needs. Our KFC Sawadee Crunch is no exception and we believe it will be widely enjoyed by all. Come try it before it’s gone,” she added.

KFC Spicy Sawadee Crunch is available in 2-piece and 3-piece chicken combo meals. Both combos come with signature KFC sides of coleslaw and whipped potato, and a refreshing Lipton Ice Tea Lemon drink.

Available nationwide at all KFC restaurants from 10 October 2017, while stocks last! For more information, please visit:





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New digital concept store and mobile app brings an “easier and better” experience to Pizza Hut customers

KUALA LUMPUR, October 10, 2017 – Pizza Hut Malaysia (“Pizza Hut”), Malaysia’s No. 1 pizza chain announced a new digital frontier for the brand – its newly refurbished digital concept store in Sunway Pyramid and a new mobile app.

Both initiatives propel Pizza Hut forward in its digital transformation, supporting the brand’s mission of making it ‘Easy’, to get a great pizza and providing a ‘Better’ quality of experience for customers.

Speaking at the event, Merrill Pereyra, Chief Executive Officer of QSR Brands (M) Holdings Bhd said: “In developing Pizza Hut’s digital strategy, we went back to the essence of what the food industry is about. In our industry, customer experience is key and digital isn’t just a matter of applying technology for technology’s sake – it’s about making our customer experience better. For us, this means making it easier for our customers to get a better pizza – whether in store or at home or anywhere at all.”

“This is why Pizza Hut embarked on a digital transformation journey, starting with our website revamp, and now, our mobile app and very first digital concept store. We’re hoping to provide customers an entirely new digital experience from the moment they walk into the store, order and enjoy their dining experience. This is just the beginning. We’re looking to expand our digital concept to more stores, bringing an easier and better digital experience to all our customers.”

Transforming the digital dining and ordering experience
Pizza Hut’s new digital concept store gives customers an entirely new digital experience from the moment they set foot in the restaurant, order and enjoy their food to the moment they exit. From the ordering and queue management digital panels outside the store to the greeting robots, the store was designed to be innately digital in nature.

In the newly launched digital concept store, all Pizza Hut servers are equipped with tablets for faster and better accurate orders to the kitchen.

The new store is also Pizza Hut’s first in Asia Pacific to feature Digital Take Away Kiosks. The kiosks allows customers to make orders and pay more quickly, increasing efficiency and reducing wait times to place an order.

Customers will also get to experience Asia’s first Augmented Reality menu, bringing food to life in greater vividness than ever before as they select their dishes. The digital experience continues after the order is made, with an engaging digital game to keep customers entertained while they wait for their freshly baked pizzas.

“When looking at implementing digital technology into our digital concept store, we approached the task from a customer’s point of view. How could we make the whole experience easier and better for customers? That’s why we’ve implemented solutions like the Digital Take Away Kiosk – because customers told us they wanted to be able to order and complete their transactions quicker, so that they could more quickly enjoy delicious pizza. This way, our investment into the kiosk translates immediately into a solution that makes our customer experience better.”

Convenience at your fingertips
For customers who prefer to enjoy pizza delivered, Pizza Hut started making the experience better with a revamp of its website earlier in May this year, with easier and more convenient ordering, navigating and tracking mechanisms.

The investment paid off with an 107%* increase in website traffic, while online sales transactions increased by 31%*.

Today, Pizza Hut is taking this one step further by officially launching its mobile app. The new app makes ordering pizza an easier and more rewarding experience.

The app remembers customers last order and preferences – including previous delivery address, so repeat customers don’t have to enter data over and over again. With built-in GPS and location data available on many mobile phones today – the app can detect the customer’s location and make ordering as simple as a click. Delivery status monitoring makes it easy for customers to check how soon their pizza will arrive.

On top of making ordering easier, Pizza Hut’s mobile app also makes it better for customers by rewarding customers as they order delicious pizza. With every order, customers will be awarded pizza points that can be redeemed for rewards such as free side dishes, drinks or even free pizzas.

Since the app has been introduced in early September, it has been downloaded 37,432 times to date, with a steady increase in sales coming in through the mobile app.

Double the rewards with “You download, We Belanja!”
In celebrating their new mobile application, Pizza Hut is giving away 35,000 pizzas through their new promotion, “You Download, We Belanja”. Customers are only required to download the Pizza Hut mobile application, order a regular pizza and they will get another regular pizza for free, while stocks last basis till 30th October!

On-going investment into digital
Pizza Hut intends to continue investing into digital technology to enhance customer experience.

Pereyra concluded, “Our investment into our digital strategy is not driven just by a blind need to stay “in-trend.” Instead, we are using technology in a deliberate and strategic manner to make our customer experiences richer, better and ultimately more enjoyable – just like the pizza they enjoy.

After all, everyone loves a delicious, hot pizza. The question is always: “how can we get a better pizza to you in an easier manner and reward you while doing so?”

“We believe this is what puts a smile on our customers faces and this is why we are so committed to embracing technology to make our customer experience easier and better,” he added.

For more information on Pizza Hut Malaysia and its ongoing promotions, visit and

*Pizza Hut Malaysia’s revamped website has garnered 31% of online sales and 107% increase in website traffic upon 5 months of the website launch.


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