Homegrown e-wallet Boost partners with F&B giant KFC to add a new layer of convenience for customers starting this Ramadan
Petaling Jaya, 15 May – Homegrown e-wallet Boost and KFC today announced that Malaysians will now be able to pay with their Boost e-wallets at KFC restaurants nationwide making it more convenient to enjoy finger lickin’ feasts, particularly during this Ramadan and the upcoming festivity, fuss-free.
The partnership also aims to bolster the evolving cashless payment landscape in the country through the convenience of using e-wallets.
“We are constantly looking for avenues that can digitally enhance the experience of our users and complement their lifestyles. The partnership with KFC enables us to provide widespread accessibility, availability and added convenience for Malaysians to go cashless with Boost and be rewarded with cashbacks at the same time”, said Mohd Khairil Abdullah, Chief Executive Officer of Axiata Digital Services, parent company of Boost.
“Working with like-minded partners such as KFC is a boon for us as we work hand-in-hand and create synergy in facilitating the transition towards a cashless society in the country”, Khairil added.
Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands (M) Holdings Bhd said, “As the operator of the largest quick service restaurant chain in Malaysia, we have the need to stay abreast and keeping tabs on shifting consumers’ behavior and preferences. This is to ensure that we have the right framework and strategies to meet their evolving demand. To this end, we have adopted a number of digital payment capabilities and channels in our restaurants, as we march towards integrated and seamless future for the convenience of our customers.”
“Digital wallets are growing in popularity as it largely offers attractive perks to users, which also align with our mission to constantly provide value-added service to our customers. Partnering with Malaysia’s largest e-wallet, Boost, further enhance our competitive advantage in the increasing cashless trend. We hope that our customers will have a more enjoyable dining experience with Boost payment option in KFC.”
To commemorate the newly inked partnership, Boost and KFC are rewarding Malaysians with a RM 5 cashback from a minimum spend of RM 20 with Boost at KFC outlets until 31st May 2019.
Boost is currently the largest e-wallet in Malaysia with 4 million users and over 80,000 online and offline merchant touchpoints nationwide. On top of the usual ‘Scan & Pay’ at retail and F&B outlets, pasar malam vendors and food trucks, users can perform various services, from paying for on-street parking and utility bills, purchasing bus and train tickets to purchasing movie tickets and giving back to NGOs through cashless donations.