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Enhancing Customer Experience by Going Digital

In navigating the dynamic landscape of the food and beverage (F&B) industry, the key ingredient to staying ahead of the competition is the provision of a good customer experience. To remain agile, QSR Brands (M) Holdings Berhad is ramping up its investment in restaurant technology to improve the various touchpoints

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Photo of a KFC outlet.

Preserving The Brand Love For KFC

PETALING JAYA, 29 April 2024 – In response to challenging economic conditions, QSR Brands and KFC Malaysia has taken proactive measures to temporarily close outlets as means to manage increasing business costs and focus on high engagement trade zones. Employees from the affected stores were offered the opportunity to relocate

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KFC Add Hope Malaysia Channels RM100,000 Towards Back-To-School Initiatives

PETALING JAYA, 14 MARCH 2024– Add Hope Malaysia, in a resolute commitment to uplift the underprivileged segments of society, has allocated RM100,000 towards its ‘Back To School’ program, benefitting over 800 children from various charity homes nationwide. The initiative aims to provide essential school kits along with additional financial support,

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Putera Johor, KFC Malaysia Kerjasama Pacu Industri Sukan Permotoran

Johor Bahru: Dalam komitmen memperkukuh dan menyokong sukan Malaysia serta menyemarakkan semangat atlet tempatan, KFC meneruskan kerjasama bersama Johor Motorsports Racing (JMR) buat tahun kelima.  Pengerusi QSR Brands Tan Sri Jamaludin Ibrahim, berkata perkongsian berkenaan bukan sahaja melambangkan kerjasama dalam sukan permotoran, tetapi komitmen terhadap perkembangan dan kesejahteraan Malaysia. Sehubungan

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