On 27th January 2024, Pizza Hut engaged in a strategic partnership with TI Properties Sdn Bhd, a wholly-owned subsidiary of Terengganu Inc. and the State Government Investment Arm for a blood donation campaign at the iconic Terengganu drawbridge.
Approximately 300 people attended this event, where 130 bags of blood were successfully collected from donors. 60 lucky donors get to enjoy a personal pizza and a drink sponsored by Pizza Hut Malaysia.
The Pizza Hut team led by Ops Manager, Suzairi and Area Manager, Fairuz took the opportunity to have awareness and engagement activities at Pizza Hut’s booth through quizzes, and a “Kenali Pizza Hut” campaign for the public. The campaign successfully creates awareness of the ownership of Pizza Hut and changes the attendees’ perception.
The primary goal of this initiative is to prevent shortages of blood supply for Tabung Darah Hospital Sultanah Nur Zahirah to ultimately save lives in need. In addition to that, this initiative is aimed at increasing awareness about the benefits of blood donations, and promoting the importance of a healthy lifestyle.