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KANGAR, 6 JANUARY 2020 – KFC Malaysia ushers in 2020 with the launch of its first drive-thru restaurant in Perlis. In line with QSR Brands’ commitment to provide enhanced services and accessibility to all Malaysians, the opening of KFC Kangar Jaya Drive-Thru marks its sixth location in Perlis, further anchoring the brand’s presence with a total of 740 restaurants nationwide.

Developed through a collaborative partnership between QSR Brands (M) Holdings Bhd (QSR Brands); with developer Konsortium Bumita Nepta Sdn. Bhd., this new opening aims to cater to the existing demand, while adding to the commercial value of Bandar Baru Kangar Jaya – a new township venture by the same developer.

Duli Yang Teramat Mulia Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail, Raja Muda Perlis together with Duli Yang Teramat Mulia Tuanku Hajjah Lailatul Shahreen Akashah Khalil, Raja Puan Muda Perlis; graced the occasion to officiate the opening of KFC Kangar Jaya Drive-Thru.

Also present during the ceremony was Yang Berhormat Dato’ Kamaruzzaman Abu Kassim, Chairman of QSR Brands.

Raja Muda Perlis recognises the collaborative partnership between the two local companies as a good move to stimulate the state’s economic development, through the increased employment opportunities and enhanced services provided for the community.

He specified, “Perlis is a state blessed with abundance of natural resources and untapped potential. Such partnership needs to be intensified in order to unlock the true potential of Perlis, thus raising its competencies tantamount to other states in terms of development, human capital, economy, investment, and entrepreneurship. This indirectly upholds the government’s commitment to achieve balanced and equitable development across all economic classes, ethnic groups, geographical territories and supply chain through the 2030 Shared Prosperity Vision.”

Speaking the ceremony, Dato Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands said, “We are so delighted to receive such a warm welcome by the people ever since KFC Kangar Jaya Drive Thru began its operation last November. Today’s diners prefer convenience and holistic experience. For that, QSR Brands designed its strategies around convenience-driven efforts and our new developments are increasingly equipped with 24-hour drive-thru and digital ordering and payment features,”

“While we simultaneously working to strengthen our position as the leading halal R.E.D (Relevant, Easy and Distinctive) brand, we are also proud to contribute to the regional economic growth through employment opportunities that we created along the way. Our extensive operations from Farm to Fork and our presence in four countries thus far have provided employment to over 35,000 people.” he added.

The official opening ceremony was also celebrated with the presence of 50 orphans across Perlis. KFC’s Corporate Social Responsibility (CSR) programme, Add Hope Malaysia presented a donation of RM50,000 to Tuanku Syed Putra Foundation (YTSP) to fund various community and educational programmes to empower the underprivileged in Perlis.

The donation is channeled to Tabung Kebajikan Yayasan in powering its efforts, contributing to educational and socio-economic development for the less fortunate in Perlis, regardless of race and religion in line with the Foundation’s goal.

The RM50,000 fund will be distributed by stages to orphans in need of medical and educational assistance. Each year, the Foundation distributes donations to provide medical equipment for the less fortunate, in collaboration with Unit Kerja Sosial Perubatan Hospital Tuanku Fauziah Kangar.

Five Impoverished Schools in Kelantan to Benefit from Healthy Meals Programme ‘ProMak’ by KFC Add Hope Malaysia and YOKUK

KELANTAN, 21 NOVEMBER 2019 – KFC Malaysia and YOKUK, ‘A Foundation for the Disabled & Underprivileged’ have come together once again to bring Program Makanan Kesihatan (ProMak) 2019/2020, a special food programme that provides daily healthy meal to schools in Kelantan, powered by KFC’s Corporate Social Responsibility (CSR) drive – Add Hope Malaysia.

Add Hope Malaysia presented a total of RM250,000 cash donation to YOKUK in a fund handover ceremony held at Sekolah Kebangsaan Bukit Tanah, Pasir Puteh Kelantan. The mock cheque was handed over by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands (M) Holdings Bhd (QSR Brands) to Datin Suliana Shamsuddin Alias, Chairman and Executive Director of YOKUK. This ceremony also marks the official launch of the ProMak 2019/2020.

About 644 schoolchildren from five schools will benefit from ProMak 2019/2020, which will be coordinated and monitored by YOKUK and executed by school, with the supervision by dietary officers from the Health Ministry for six months duration. The five schools involved are Sekolah Kebangsaan Ladang Kerila, Tanah Merah, Sekolah Kebangsaan Kg. Bahagia, Kuala Krai, Sekolah Kebangsaan Bukit Tanah, Pasir Puteh, Sekolah Kebangsaan Biak, Dabong, and Sekolah Kebangsaan Baroh Pial, Pasir Mas. Through this programme, each student is given a healthy lunch box, served at school five times a week.

“Malnutrition has a direct impact on mortality, morbidity, education and long-term neurodevelopment. In line with KFC Add Hope commitment to fight hunger, this food programme aims to empower these young generations with nutritious meal that is essential in developing healthy bodies and minds. They are our future, and this is our step in helping them reach their full potential,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands.

“This collaborative effort between KFC Add Hope Malaysia and YOKUK began in 2015, and we have been able to serve more than 3,000 schoolchildren from 18 schools under the programme thus far. This would be impossible without the generosity shown by our fellow Malaysians. I would like to take this opportunity to thank all our KFC customers for their generous contribution towards Add Hope.” he added.

“YOKUK has been serving the disabled and underprivileged communities in Kelantan for the last 20 years reaching out throughout the State for those in need, providing a wide range of services from rehabilitation, welfare and palliative care services. Beyond preventing childhood malnutrition among schoolchildren in rural areas of Kelantan, the impact of ProMak particularly can be seen in many other parts. Most of the schools have shown a record improvement in terms of students’ attendance and co-curriculum achievement; which in turn, allow their parents to focus on their jobs to support the family,” said Datin Suliana Shamsuddin Alias, Chairman and Executive Director of YOKUK.

Joining the fund handover ceremony was Malaysian celebrity and campaign spokesperson, Awal Ashaari. “I am grateful to be part of this meaningful journey with KFC Add Hope. It is truly gratifying to see the smiles of these children and today has inspired me to work harder and give every bit I can to help. We hope that the delicious meals provided by ProMak will boost the children’s motivation to come to school every day and help them to stay focus in class,” said Awal.

Add Hope is KFC’s global Corporate Social Responsibility initiative. This CSR initiative aims to highlight and drive support for the effort to end world hunger.  This includes raising money annually for the United Nations World Food Programme (WFP) and other hunger relief agencies around the globe.

2019 marks the 13^th year that KFC Malaysia has supported this global initiative to end world hunger. To date, the campaign has raised more than RM27.5 million locally. Apart from YOKUK, Add Hope Malaysia is also working closely with PERTIWI Soup Kitchen, KECHARA Soup Kitchen Society, HOPE Worldwide Kuala Lumpur, Yayasan Chow Kit, Malaysia Red Crescent (MRC) Community Services – Johor Bahru, as well as the Welfare Department and the Education Department in reaching out to the underprivileged communities.

Driving the Nation Forward through University-Industry Collaboration

KUALA LUMPUR, 17 October 2019 – International Islamic University Malaysia (IIUM) has officially embarked on its first 2u2i initiative with the region’s largest quick service restaurant operator, QSR Brands (M) Holdings Bhd (QSR Brands) through its subsidiary, QSR Stores Sdn Bhd, for the Bachelor of Business Administration (BBA) programme.

This collaboration is in support of the government’s mandate to propel Malaysia’s talent development through a redesigned higher education system in spearheading Malaysia’s socio-economic growth, thus driving the nation forward.

In line with the Malaysia Education Blueprint 2015-2025 (Higher Education), 2u2i academic programme supports the implementation of flexible education through industry participation in curriculum design and experiential learning at the workplace. The embedded curriculum design enriches students’ industrial insights, sets to boost the rate of graduate employability.

The partnership was solemnised with a Memorandum of Agreement (MoA) signed by Emeritus Prof. Tan Sri Dato’ Dzulkifli Abdul Razak, Rector of International Islamic University Malaysia (IIUM); and Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director of QSR Brands. Also present during the ceremony was Prof. Dr. Cairul Iqbal Mohd Amin, Deputy Director General of Higher Education, Ministry of Education.

The strategic partnership provides opportunity for BBA students to gain experiential learning through industrial training with KFC restaurants. Adopting the 3u1i model under the 2u2i initiative, students will undergo industrial training for a year- after three years of academic study.

“The first cohort of the final year BBA students who opted for this mode are expected to commence their industry placement at selected KFC restaurants in February 2020. During the attachment, students will be paid RM1000 allowance per month by QSR Brands. The main uniqueness of this initiative is the first cohort that was recruited among the final year students who have fulfilled the three-year university modules,” Emeritus Prof. Tan Sri Dato’ Dzulkifli Abdul Razak, Rector of International Islamic University Malaysia (IIUM) explains.

“As a long-standing establishment in Malaysia, we feel compelled to contribute to the efforts in unlocking the nation’s full potential through robust talent development programmes.  We are proud to share our resources and state of the art training infrastructure with IIUM in bridging the gap between theoretical and practical knowledge in the academic programme, thus shaping more industry-ready graduates. During the one-year work-based attachment, enrolled students will complete five modules of 30 credits hours at our KFC restaurants as set and approved by QSR Brands. This will equip them with adequate exposure and hands-on learning in restaurant management global-best practise,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director of QSR Brands.

Both parties are optimistic that more mutually benefitting collaborations will take place through a Memorandum of Understanding (MoU) that was also signed today. This includes initiatives to embark on 2u2i academic programmes focusing halal, promoting innovation in sustainability through joint research, industrial training placements and collaboration for QSR Brands’ restaurant development project.

PENANG, 8 October 2019 – QSR Brands (M) Holdings Bhd (QSR Brands), through its wholly owned subsidiary company, QSR Stores Sdn Bhd has entered into a partnership to develop the first KFC drive-thru restaurant in the new, revitalised Simpang Ampat, Penang with developer GUH Holdings Berhad (GUH), through its subsidiary, GUH Development Sdn Bhd.

Anchoring Drive-Thru convenience as one of the integral focus in its strategic expansion plans, QSR Brands is well on its mission to cater to the increasingly busy lifestyles with products and services that are top in class quality and highly accessible to consumers, around the clock.

“Convenience is really winning in today’s business landscape, and that’s what we mean by being relevant and creating brand distinctiveness for our customers. Consumer demands for food that is quick, tasty and convenient have evolved rapidly. Our Drive-Thru has shown a lot of growth potential and this concept will remain as an essential part in our restaurant expansion strategy,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director, QSR Brands.

“As the largest quick service restaurant operator in the region, we are all about our customers. Strategic collaboration with prominent developer such as GUH, enables us to capitalise and tap into each other’s resources efficiently to cater to the local demand and making it easy and accessible for our customers to enjoy our craveable meals,” added Dato’ Seri Mohamed Azahari.

The partnership between QSR Brands and GUH to bring the first KFC drive-thru restaurant in Simpang Ampat aims to provide the best retail experiences possible to the community, as part of the development’s mission to become a self-contained township.  This move will enhance the township’s value proposition and meet the local demand and is targeted for completion by the third quarter of 2021.

The parties, represented by Tony Lika, Deputy Head of KFC Malaysia and Lewis H’ng, COO of GUH, have signed and exchanged a Memorandum of Agreement (MoA) while witnessed by guest of honour Yang Berhormat Dato’ Haji Abdul Halim bin Haji Hussain, Penang State Exco for International & Domestic Trade, Consumer Affairs and Entrepreneurship Development, Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director of QSR Brands and Datuk Seri Kenneth H’ng Bak Tee, CEO/Group Managing Director of GUH.

As part of the MoA, GUH will be building the drive-thru restaurant and entering into a long-term lease arrangement with QSR Brands. This is in line with GUH’s strategy to enhance its existing developments as well as improve recurring income for the Group.

“The revitalisation of Simpang Ampat is envisioned to breathe new life into this small town of Penang, with residential component, vast landscape, and integrated infrastructures to accommodate public transport system, lifestyle shops, housing projects and commercial hub, equipped with all aspects of modern green living. The involvement of QSR Brands to bring the first-ever KFC Drive-Thru restaurant in Simpang Ampat will further boost commercial and lifestyle value to the integrated development,” said Dato’ Kenneth H’ng Bak Tee, Group Managing Director, GUH Holdings Berhad.

The KFC drive-thru restaurant will be located on an approximately 30,000 sq ft land besides the main federal road and at the core of GUH land which shall be the centre of attraction to the development.

In conjunction with the signing ceremony, QSR Brands through KFC Malaysia presented a total of RM550,000 collection to Penang State Government in support of the state’s ‘No Plastic Bag’ initiative. The cheque was presented by Dato’ Seri Mohamed Azahari to Yang Berhormat Dato’ Haji Abdul Halim bin Haji Hussain, Penang State Exco for International & Domestic Trade, Consumer Affairs and Entrepreneurship Development.

Tawau, Sabah, 23 September 2019 – Hap Seng Properties Development Sdn Bhd (Hap Seng Properties) has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) through its subsidiary, QSR Stores Sdn Bhd (QSR Stores). The collaboration aims to bring one of the two biggest global iconic brands, KFC and Pizza Hut as one of the best food and beverage experiences for Bandar Sri Indah promoting a vibrant lifestyle store to its residents with a contemporary community centre, targeted for operations by November 2020.

“As the largest quick service restaurant in the region, we are getting better at understanding our customers’ needs, lifestyle and aspirations. This collaboration provides a good platform for us to stay ahead of the game and expand our presence to make it relevant and easy for our customers – easy access to our outlets, ordering system in place and digital payment options, as well as, being distinctive in our offerings and services. Having the data analytics at our disposal means that we are constantly learning to be more responsive to market trends and demands while we continuously focus to enhance customer experience,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director, QSR Brands.

Bandar Sri Indah is strategically located along Apas Highway in Tawau is the flagship mega-project by Hap Seng Group covering 1,364 acres that houses 5,300 homes, 700 shops and 550 industrial lots.

Bandar Sri Indah aims to conserve the ambience and tranquillity on a naturally forested neighbourhood. It also promotes vibrant lifestyles to its residents with a contemporary community centre within a 20-acre rejuvenating park. It displays an epitome of private comfort in a secured environment.

David Khor, Chief Operating Officer of Hap Seng Land said, “Bandar Sri Indah is a modern contemporary in looks and has a good sense of balance between aesthetic and practicality – making it a captivating destination for the community. The collaboration with QSR Brands to bring in their KFC drive-thru and Pizza Hut restaurant together will attract residents and tourists alike in Bandar Sri Indah township, especially in these ever-changing consumer expectations.”

Across East Malaysia, KFC Malaysia has over 185 restaurants and more than 60 Pizza Hut restaurants. QSR Brands targets to increase approximately 67 outlets for KFC and 67 outlets for Pizza Hut across Malaysia, Singapore, Cambodia and Brunei for the next three years.

Celebrating a Congruent Culture between KFC and Malaysia,

In support of Hunger Relief Cause

KUALA LUMPUR, 5 SEPTEMBER 2019 – KFC Malaysia today debuts The 11 Finger Lickin’ Good Goods, after announcing their collaboration with popular home-grown streetwear brand, Pestle & Mortar Clothing (PMC), featuring exclusive limited edition pieces that pays homage to KFC’s heritage in Malaysia.

Available from today on Pestle & Mortar Clothing website and at Major Drop, Sunway Pyramid, this exclusive KFC x PMC collection comprises 11 streetwear pieces – a clever spin on Colonel Sanders’ 11 secret herbs and spices.

“Malaysia has been KFC’s home for more than 46 years. We wanted to do something out of the ordinary to celebrate Malaysia, Malaysians and KFC’s heritage in Malaysia. With the rise in streetwear trend, the idea of a collaboration with Pestle & Mortar Clothing, a Malaysian streetwear brand known for incorporating current issues and local flavour in their designs, was spot on. The result is a collection that creatively highlights the brand’s heritage and the common connections that KFC has built with Malaysians since 1973. Truly inspired by Malaysians, made by Malaysians for Malaysians,” said Angelina Villanueva, Chief Marketing Officer, KFC Malaysia.

Using Malaysia’s unique art and local lingo, PMC interpreted KFC Malaysia’s origins on apparel and gave it a contemporary streetwear twist. The collection ranges from graphic and statement tees to all-over print bowling shirt as well as large graphic bomber jacket and accessories such as reversible bucket hat and tote bag.

“More than just a design, each garment tells a story of what KFC means to each and every Malaysian, from the beautiful Jalan Larut KFC on a Tee, to the playful ‘Atuk’ nickname bestowed upon the Colonel, even right to the pressure cooker, there is a memory that resonates with everyone,” said Hugh Koh, Co-founder and Creative Director, Pestle & Mortar Clothing.

The launch of the 11 Finger Lickin’ Good Goods further underscores KFC Malaysia’s commitment to contribute positively to the community. Total proceeds from the campaign will be channelled to Add Hope Malaysia, KFC’s corporate social responsibility (CSR) initiative that aims to address and alleviate hunger. Running in its 13^th year, Add Hope Malaysia is an on-going initiative that raises funds and distributes assistance to local beneficiaries including charity homes, NGOs, government bodies and underprivileged families across Malaysia.

The collection is now available at Major Drop, Sunway Pyramid and online at pestlemortarclothing.com. Be warned though, it’s a limited edition collection.

Just like KFC’s 11 secret herbs and spices, these 11 Finger Lickin’ Good Goods will make you drool like you’re drooling over a bucket of Original Recipe fried chicken. Check out the full collection at kfc.com.my/pestlemortarclothing

KFC Merdeka 62 Campaign

Stand a chance to win item(s) from the KFC x PMC collection in the KFC Merdeka 62 promotion. Order your favourite KFC meals from KFC Delivery or Self Collect via KFC App and use promo code MERDEKA62 to enjoy special discount of RM6.20*. Valid until 22 September 2019. Each complete order using the promo code gets you one (1) entry to participate KFC x PMC collection giveaway.

For more information on KFC Merdeka 62 Campaign, visit kfc.com.my/merdeka62

*T&Cs apply

GRAVIT8, KLANG SOUTH, 4 September 2019 – Mitraland Group, a maritime-themed Pier8 Mall in an integrated property development project Gravit8, has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) among other tenants, to bring KFC Malaysia as one of the best retail experiences possible to the community retail destination targeted for completion the first quarter of next year.

“As the largest quick service restaurant in the region, we are all about our customers. This collaboration provides a good platform for us to expand our presence by offering customers vibrant retail options and gaining stronger footing in our respective field. We want to ensure that we remain relevant to our customers, making it easy and visible for our customers and being distinctive in our services and offerings,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director, QSR Brands.

Pier8 is a revolutionary F&B haven that doubles as a seafood hub; and offers an immersive brand experience with impactful retail store experience judging by the brands that are making their way in. This retail establishment covers over 150,000 sq ft over 2 levels with 700 and more, available parking lots. A standalone salt water aquarium, measuring 6-meter in diameter will also be a focal point at Pier8. It is designed to offer visitors and diners at the al fresco area a unique and immersive sensory engagement.

Pier8 is an affordable, fully integrated development and it signifies a complete integration of community amenities, retail and lifestyle components and convenient connectivity – making it a compelling destination for the community.

“In these rapidly changing landscapes together with the ever-changing consumer expectations, retail malls must be agile and adaptive in order to remain ahead of the curve. Within this scenario, Pier8 will constantly strive to offer new and different retailers, F&B and entertainment in order to attract shoppers,” said Mr Chuah Theong Yee, Deputy Executive Chairman of Mitraland Group during the MoU signing ceremony.

The new tenants are KFC Malaysia, Best Fresh Mart, Cherie Hearts International Preschool, Believe Fitness, Thai Hou Sek, Bushido (originally from Singapore and opening its 1st Malaysian outlet in Pier8), Station One Café and Onedeland.

A University-Industry collaboration to produce industry-ready graduates, spurring the nation’s poultry industry

KUALA LUMPUR, 15 July 2019 – Universiti Sultan Zainal Abidin (UniSZA) has signed a Memorandum of Agreement (MoA) with QSR Brands (M) Holdings Bhd (QSR Brands) through its Upstream business arm, Ayamas Integrated Poultry Sdn Bhd (AIPI), to launch the poultry industry’s first-ever 2u2i academic programme in Bachelor of Animal Health and Production. This is in support of flexible education as envisioned by Malaysia Education Blueprint 2015-2025 (Higher Education) in producing holistic, entrepreneurial and balanced graduates.

The MoA was signed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director of QSR Brands and Prof. Dato’ Dr. Hassan Basri Awang Mat Dahan, Vice Chancellor of UniSZA.

As a subset to Work-Based Learning, 2u2i study mode supports the blending of academic study and industrial training. The strategic partnership provides opportunity for students in the Bachelor of Animal Health and Production programme to gain experiential learning through industrial training with AIPI at Ayamas Mantin Broiler Farm for one year, following three years of academic study.

“The partnership is in line with our vision and mission towards having quality graduates, and in this case, in the poultry industry – in turn, this will also help to boost graduates’ employability,” said Prof. Dato’ Dr. Hassan Basri Awang Mat Dahan, Vice Chancellor of UniSZA.

QSR Brands is Malaysia’s only vertically integrated restaurant operator, operating from Farm to Fork. Its leading restaurant business is supported by its upstream operations involving integrated poultry and ancillary operating segments by providing a secure, reliable and stable source of quality chicken and other food products to its restaurant business where its upstream business, AIPI operates feedmill, hatchery, breeder and broiler farms.

QSR Brands is committed to produce industry-ready graduates by designing an industrial curriculum that will provide the students with experiential learning in integrated poultry operations, equipped with holistic training at breeder farms, hatchery, broiler farms as well as exposure in the halal slaughtering and production from poultry processing plant.

“As the largest quick service restaurant operator in the region, we need to play our part in driving the transformation to unlock the full potential of our future talents and young drivers of tomorrow, by providing the undergraduates with experiential learning. This strategic partnership is an added value to the poultry industry as a whole – by the time the students graduate, all the attributes expected by the industry would have been met,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director of QSR Brands.

JOHOR BAHRU, 14 JULY 2019 – Pizza Hut Malaysia collaborates with Mutiara Johor Corporation and Hospital Sultanah Aminah, Johor Bahru to launch ‘The Caring Home’ at Tunku Laksamana Johor Haematology Ward as part of its corporate social responsibility (CSR) initiative known as ‘Hut to Heart’ that champions a cancer-free life.

Officiated by Duli Yang Maha Mulia Raja Zarith Sofiah Binti Almarhum Sultan Idris Shah, the Permaisuri of Johor, ‘The Caring Home’ is a place equipped with welfare facilities, aimed at improving the palliative care of patients – a crucial aspect to assist recovery, as well as providing better rest and relaxation facilities for their caretakers and medical staff.

Commenting on the opening ceremony of ‘The Caring Home’, Yang Dihormati Datin Noor Laila Yahaya, Chairman of Mutiara Johor Corporation expressed, “As an organisation that focuses on people’s welfare and public development, we believe that it takes concerted and continued efforts to bring about positive change to our community. We are overwhelmed with the support that Pizza Hut Malaysia has received so far, and we look forward to sustaining this meaningful partnership between the public sector, private corporations and consumers for even bigger projects ahead.”

Launched in 2017, the three-year collaboration targets to raise funds under the Pizza Hut’s ‘Hut to Heart’ initiative in support of the desired transformation of the Ward.

“We are grateful and humbled by our customers who have come forward to contribute in support of our cause. Big or small, every penny counts. Giving back to society is more than just donations – it’s about making a difference,” said Datin Noor Laila Yahaya.

“I commend Pizza Hut Malaysia for taking the initiative to rally support from Malaysians in improving the quality of life of our patients and provide support to their caretakers as well as the medical staff in Hospital Sultanah Aminah. We hope that this would be a model to demonstrate how strides can be made through partnership between corporation and public sector to better meet the necessities of the people,” said Yang Berbahagia Dr. Selahuddeen Bin Abd Aziz, Johor Health Director.

The three-year collaboration with Hospital Sultanah Aminah aims to improve demarcated areas and facilities such as resting room for caretakers, nurses’ lounge, a healing garden, to name a few.

‘Hut to Heart’ is a Pizza Hut’s long-term initiative that champions social good with focus on fighting against Malaysia’s fourth leading cause of premature fatality: cancer. It aims to empower Malaysians to live a healthier and happier cancer-free life. Since its inception in 2017, ‘Hut to Heart’ has rolled out two projects, namely ‘SayangiMu’ in partnership with the National Cancer Society Malaysia and ‘The Caring Home’ in collaboration with Mutiara Johor Corporation and Hospital Sultanah Aminah. A spin of the popular phrase ‘from heart to heart’ – ‘Hut to Heart’ establishes the premise that every cause the brand undertakes always come from the heart of everyone in Pizza Hut and its customers.

In support of ‘Hut to Heart’ initiative, Pizza Hut customers may donate 20sen with every total bill either via Dine In or via Pizza Hut Delivery. Donation boxes are also placed at all Pizza Hut restaurants nationwide.

For more information on Pizza Hut Malaysia, please visit www.pizzahut.com.my.

PETALING JAYA, 28 MAY 2019 – Naylor Farms, a UK-based company established since 1909 has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) through its manufacturing division, QSR Manufacturing Sdn Bhd (QSRM) to provide the company with consistent source of premium quality cabbage for the world-famous KFC Coleslaw.

“We are excited to venture into this partnership with Naylor Farms who shares the same passion and commitment to deliver only the highest quality food to our customers.  We also take great pride in serving the freshest and Halal-compliant wholesome food, and this remains at the core of our business, until today,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands.

“This partnership with QSR Brands is an extension of our commitment to quality, where our vegetables are lovingly grown to bring the freshest flavours to our customers in an instant,” said Mr. Simon Naylor, the third generation of Naylor Farms.

Having an extensive network of restaurants with more than 830 KFC and 470 Pizza Hut, QSR Brands is known as the only fully integrated food operator in the country. QSRM, as one of its subsidiaries, is responsible for producing KFC’s refreshing signature side, coleslaw that Malaysian consumers have come to love.

Located in Lincolnshire England, Naylor Farms which for the past 110 years has been known for its supply of quality produce and the supply of the British Coleslaw cabbage in the UK. Its products undergo meticulous processes and are Halal-certified under the Europe Accreditation as part of its highest standards to ensure consistency.

In line with QSR Brands’ consummate halal assurance to consumers, the supply of the British white cabbage is in compliance to the requirement by Shariah Law as well as Halal requirements by JAKIM. QSR Brands operates stringent internal controls across its ‘Farm-to-Fork’ operations, including raw materials procurement to ensure all of its products conform to Halal requirement.

The three-year agreement was formalised by Mr. Simon Naylor, the third generation of Naylor Farms and Mr. Adi Wira Razak, Chief Executive Officer Upstream Division, QSR Brands; witnessed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Jennifer Lopez, Executive Director of British Malaysian Chamber of Commerce Berhad at a signing ceremony in Petaling Jaya.