News and Press >Sime Darby Property and QSR Brands tie up for new KFC restaurant

Sime Darby Property and QSR Brands tie up for new KFC restaurant

New drive-thru outlet caters to growing student population of Bandar Universiti Pagoh

PAGOH, 25 April 2019 – Sime Darby Property Berhad is partnering QSR Brands (M) Holdings Bhd (QSR Brands) to develop the first drive-thru KFC restaurant in Bandar Universiti Pagoh (BUP), in a move to enhance the township’s value proposition and meet the demand of its burgeoning student population.

The parties, represented by YBhg Dato’ Wan Hashimi Albakri, Sime Darby Property Chief Operating Officer Township Development and YBhg Dato’ Seri Mohamed Azahari Mohamed Kamil, QSR Brands Managing Director signed and exchanged a Memorandum of Understanding (MoU) today, witnessed by the Guests of Honour YAB Dato’ Dr Sahruddin Jamal, Menteri Besar of Johor and YB Tan Sri Dato’ Haji Muhyiddin Yassin, Minister of Home Affairs.

Also present were YAM Tengku Datuk Seri Ahmad Shah Alhaj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Alhaj, Sime Darby Property Director and YB Dato’ Kamaruzzaman Abu Kassim, President & Chief Executive of Johor Corporation cum Chairman of QSR Brands.

As part of the MoU, Sime Darby Property will build the restaurant and enter into a long term lease arrangement with QSR Brands. This is in line with Sime Darby Property’s strategy to enhance its existing developments as well as improve recurring income for the Group.

Sime Darby Property Chief Operating Officer, Township Development Dato’ Wan Hashimi Albakri said, “BUP is a unique township supported by the country’s first multi-varsity integrated education hub. Our partnership with QSR will enhance the township with the popular quick service restaurant chain that will cater to approximately 10,000 students when it is fully occupied. This will be the first partnership among others in the pipeline for the development where we aim to attract more economic activities and increase employment within the local community apart from spurring demand for our products.”

The proposed site for the KFC Drive-Thru restaurant is situated on an approximately 0.89 acre land at a designated commercial area of the Sarjana Promenade. The restaurant is targeted to open at the end of June 2020.

President & Chief Executive of Johor Corporation cum Chairman of QSR Brands, YB Dato’ Kamaruzzaman also stated his optimism on the partnership, highlighting its potential as a catalyst for economic growth of Pagoh, apart from the added values offered to the educational hub development. “This is a reflection of the group’s vision as a state conglomerate with roles to develop the future of Johor economy and the country to achieve the objectives of national development policy. The group are committed in providing quality services while continuously strengthening and expanding the value chain and synergies of our entire activities. This strategic collaboration provides a good platform for the companies to build capacity and expand our presence by leveraging the strengths and resources of partner and gain stronger footing in our respective fields.”

BUP, a 4,099 acres township is strategically located in the Muar District of Johor, off the Pagoh Interchange, which is mid-point between Kuala Lumpur and Singapore. The township is located only 15 minutes away from Pagoh town and about 30 minutes’ drive to Muar town.

This is the first township in Malaysia to be seamlessly integrated with a higher education hub comprising four reputable public institutions – Universiti Tun Hussein Onn Malaysia, International Islamic University Malaysia, Universiti Teknologi Malaysia and Politeknik Tun Syed Nasir set in a super campus equipped with shared facilities dubbed the EduHub Pagoh (formerly known as Pagoh Education Hub). It aims to be a world-class education hub with quality residential offerings, vibrant retail options and a progressive business environment.

Updates on Sime Darby Property activities and developments can be found on simedarbyproperty.com, Facebook (facebook.com/SimeDarbyProperty), Instagram (instagram.com/SimeDarbyProperty) and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).

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