News and Press >NAYLOR FARMS’ FIRST PARTNERSHIP IN ASIA PACIFIC WITH QSR BRANDS TO DELIVER THE FRESHEST QUALITY BRITISH WHITE CABBAGE FOR KFC COLESLAW

NAYLOR FARMS’ FIRST PARTNERSHIP IN ASIA PACIFIC WITH QSR BRANDS TO DELIVER THE FRESHEST QUALITY BRITISH WHITE CABBAGE FOR KFC COLESLAW

PETALING JAYA, 28 MAY 2019 – Naylor Farms, a UK-based company established since 1909 has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) through its manufacturing division, QSR Manufacturing Sdn Bhd (QSRM) to provide the company with consistent source of premium quality cabbage for the world-famous KFC Coleslaw.

“We are excited to venture into this partnership with Naylor Farms who shares the same passion and commitment to deliver only the highest quality food to our customers.  We also take great pride in serving the freshest and Halal-compliant wholesome food, and this remains at the core of our business, until today,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands.

“This partnership with QSR Brands is an extension of our commitment to quality, where our vegetables are lovingly grown to bring the freshest flavours to our customers in an instant,” said Mr. Simon Naylor, the third generation of Naylor Farms.

Having an extensive network of restaurants with more than 830 KFC and 470 Pizza Hut, QSR Brands is known as the only fully integrated food operator in the country. QSRM, as one of its subsidiaries, is responsible for producing KFC’s refreshing signature side, coleslaw that Malaysian consumers have come to love.

Located in Lincolnshire England, Naylor Farms which for the past 110 years has been known for its supply of quality produce and the supply of the British Coleslaw cabbage in the UK. Its products undergo meticulous processes and are Halal-certified under the Europe Accreditation as part of its highest standards to ensure consistency.

In line with QSR Brands’ consummate halal assurance to consumers, the supply of the British white cabbage is in compliance to the requirement by Shariah Law as well as Halal requirements by JAKIM. QSR Brands operates stringent internal controls across its ‘Farm-to-Fork’ operations, including raw materials procurement to ensure all of its products conform to Halal requirement.

The three-year agreement was formalised by Mr. Simon Naylor, the third generation of Naylor Farms and Mr. Adi Wira Razak, Chief Executive Officer Upstream Division, QSR Brands; witnessed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Jennifer Lopez, Executive Director of British Malaysian Chamber of Commerce Berhad at a signing ceremony in Petaling Jaya.

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