News and Press >JCorp and QSR Brands Launch ‘The Caring Home’ by Pizza Hut at Hospital Sultanah Aminah
JCorp and QSR Brands Launch ‘The Caring Home’ by Pizza Hut at Hospital Sultanah Aminah
14 July 2019
JOHOR BAHRU, 14 JULY 2019 – Pizza Hut Malaysia collaborates with Mutiara Johor Corporation and Hospital Sultanah Aminah, Johor Bahru to launch ‘The Caring Home’ at Tunku Laksamana Johor Haematology Ward as part of its corporate social responsibility (CSR) initiative known as ‘Hut to Heart’ that champions a cancer-free life.
Officiated by Duli Yang Maha Mulia Raja Zarith Sofiah Binti Almarhum Sultan Idris Shah, the Permaisuri of Johor, ‘The Caring Home’ is a place equipped with welfare facilities, aimed at improving the palliative care of patients – a crucial aspect to assist recovery, as well as providing better rest and relaxation facilities for their caretakers and medical staff.
Commenting on the opening ceremony of ‘The Caring Home’, Yang Dihormati Datin Noor Laila Yahaya, Chairman of Mutiara Johor Corporation expressed, “As an organisation that focuses on people’s welfare and public development, we believe that it takes concerted and continued efforts to bring about positive change to our community. We are overwhelmed with the support that Pizza Hut Malaysia has received so far, and we look forward to sustaining this meaningful partnership between the public sector, private corporations and consumers for even bigger projects ahead.”
Launched in 2017, the three-year collaboration targets to raise funds under the Pizza Hut’s ‘Hut to Heart’ initiative in support of the desired transformation of the Ward.
“We are grateful and humbled by our customers who have come forward to contribute in support of our cause. Big or small, every penny counts. Giving back to society is more than just donations – it’s about making a difference,” said Datin Noor Laila Yahaya.
“I commend Pizza Hut Malaysia for taking the initiative to rally support from Malaysians in improving the quality of life of our patients and provide support to their caretakers as well as the medical staff in Hospital Sultanah Aminah. We hope that this would be a model to demonstrate how strides can be made through partnership between corporation and public sector to better meet the necessities of the people,” said Yang Berbahagia Dr. Selahuddeen Bin Abd Aziz, Johor Health Director.
The three-year collaboration with Hospital Sultanah Aminah aims to improve demarcated areas and facilities such as resting room for caretakers, nurses’ lounge, a healing garden, to name a few.
‘Hut to Heart’ is a Pizza Hut’s long-term initiative that champions social good with focus on fighting against Malaysia’s fourth leading cause of premature fatality: cancer. It aims to empower Malaysians to live a healthier and happier cancer-free life. Since its inception in 2017, ‘Hut to Heart’ has rolled out two projects, namely ‘SayangiMu’ in partnership with the National Cancer Society Malaysia and ‘The Caring Home’ in collaboration with Mutiara Johor Corporation and Hospital Sultanah Aminah. A spin of the popular phrase ‘from heart to heart’ – ‘Hut to Heart’ establishes the premise that every cause the brand undertakes always come from the heart of everyone in Pizza Hut and its customers.
In support of ‘Hut to Heart’ initiative, Pizza Hut customers may donate 20sen with every total bill either via Dine In or via Pizza Hut Delivery. Donation boxes are also placed at all Pizza Hut restaurants nationwide.
For more information on Pizza Hut Malaysia, please visit www.pizzahut.com.my.
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