News and Press >Pizza Hut introduces Malaysia’s first Singing Pizza!

Pizza Hut introduces Malaysia’s first Singing Pizza!

Pizza Hut introduces Malaysia’s first Singing Pizza!

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No. 1 pizza chain inspires Malaysian’s passion for life elevated through music

Petaling Jaya, 1 April 2019 – Pizza Hut Malaysia (“Pizza Hut”), Malaysia’s No. 1 pizza chain blazes the trails of innovation yet again with a brand, new way to enjoy your pizza, this time through “The Singing Pizza.” Taking the Pizza Hut experience a notch higher this unique experience is available for all pizza-lovers from now till end of December.

Going beyond just pizzas, Pizza Hut wants to elevate Malaysians’ overall experience in a cutting-edge move with entertainment with each bite. The “Singing Pizza” will transform the way Malaysians enjoy their pizzas through the innovative use of the pizza box also doubling as a music box, delighting and surprising customers with a richer pizza experience.

Merrill Pereyra, CEO (Restaurants Division) of QSR Brands (M) Sdn Bhd, said: “Our strategy in Malaysia has always been to make it easier to get a better pizza for all Malaysians, and innovation through digitalization is our key enabler in achieving this. Today, we’re blazing the trail of innovation with digital technology once again to deliver a very human experience through this innovative campaign.”

Jean Ler, Chief Marketing Officer, QSR Brands (M) Sdn Bhd, added: “The Pizza Hut experience is all about enabling Malaysians to live life fuller with passion, through richer experiences. A big part of Malaysian culture is music, and so through the “Singing Pizza” we are combining two of our favourite passions – food and music – in one. We need to live and breathe the culture so we can connect and inspire fellow Malaysians in an authentic way.”

The new experience bridges two parts of culture Malaysians are most passionate about; music and food. Pizza Hut has partnered with Universal Music Malaysia to give Malaysians a heighten experience altogether.

Merrill Pereyra, CEO (Restaurants Division) of QSR Brands (M) Sdn Bhd, said: “This is an industry-leading partnership between two leading brands that share the same hunger for innovation in their respective industries. Through this partnership, both Pizza Hut and Universal Music Malaysia enables Malaysians to get the best of both worlds and get more out of life through a unique combination. It’s a win-win for both brands as the collaboration enables us to access each other’s customer base and serve up something special,” he added.

“We are really proud to be partnered with an edgy brand like Pizza Hut which has been continuously pushing all the right boundaries and the Singing Box initiative is a great example of that,” said Kenny Wong, Managing Director of Universal Music Malaysia/Singapore/Indo-China,

Nur Fazura binti Sharifuddin said: “Fattah and I are extremely excited and honoured to be the first artistes in Malaysia to launch our latest track Paling Sempurna through this unique “Singing Pizza” platform. How many other artistes can you say have reached and delight our fans through a pizza box?”

The “Singing Pizza” turns a regular pizza box into a music box that plays music from an exclusive playlist and comes with vibrant collectible designs! The “Singing Pizza’s” playlist comprises 200 songs, including top trending and exclusive unreleased tracks, by top local artistes such as Fattah Amin, Fazura, Alvin Chong, Zaim, Shalma and Aman Ra.

Pizza Hut customers can experience the “Singing Pizza” at the nearest Pizza Hut outlet through dine-in, takeaway or via delivery:

  • Pizza box: The pizza box includes a special QR code for consumers to scan and play the exclusive music via their mobile phones whenever they take away or order for delivery
  • Music Menu: A special QR code will be placed on Pizza Hut’s dine-in restaurants where customers are able to scan and listen to the exclusive playlistwhilst enjoying their pizzas dining in.

It doesn’t stop there! Further adding to the hype, customers will also stand a chance to meet Shawn Mendes live with a frequent purchase of any pizzas from selected Pizza Hut outlets, as well as unlock exciting pizza vouchers!

For more information about Pizza Hut’s latest “Singing Pizza”, head on over to

*terms and conditions apply





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KUALA LUMPUR, 26 FEBRUARY 2019 – QSR Brands (M) Holdings Bhd (QSR Brands), operator of KFC and Pizza Hut restaurants,  embarks on strategic partnership with FatHopes Energy Sdn Bhd (FatHopes Energy) to deploy sustainable practices and eco-friendliness in its operation by processing oil wastage into industry fuel.

The initiative is an effort in driving change towards social and environmental well-being while generating a consistent sustainable stream of biofuels originating from Malaysia.

A Memorandum of Agreement (MoA) was formalized with a document exchange between Merrill Christopher Pereyra, Chief Executive Officer, Restaurants Division, QSR Brands and Vinesh Sinha, Founder and CEO of FatHopes Energy. The exchange was witnessed by Dato’ Kamaruzzaman Abu Kassim, Chairman of QSR Brands and Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands in a ceremony held at KFC Wangsa Maju, Kuala Lumpur.  Also present during the ceremony was Dato’ Eddy Leong, COO of FatHopes Energy.

Dato’ Kamaruzzaman noted that the partnership with FatHopes Energy is a firm step forward in QSR Brands’ sustainability journey and is fully aligned with its renewed focus on an Environmental, Social and Governance (ESG) framework, pointing to the many benefits derived from this initiative.

“The social outcome of this initiative focuses on channelling the used oil produced towards traceable, industrial application instead of running the possibility of any Malaysians consuming repurposed used oil in their everyday meals. Its environmental impact comes from the diversion of these oils towards biofuels which means significant amount of carbon* will no longer be emitted into the atmosphere. Lastly, the initiative has economic benefits too as a result of a significant increase in used oil income due to the added volumetric yield of used cooking oil recovery from the KFC stores,” he said.

Meanwhile, Dato’ Seri Mohamed Azahari also noted that the proprietary FHE iTank System by FatHopes Energy, an innovative used oil aggregation solution that will be installed in all KFC restaurants, is designed to enhance operational efficiencies within the restaurant’s kitchen by eliminating direct handling as well as increase recovery yields significantly.

“We are very supportive of FatHopes Energy’s innovative waste recovery technologies, the speed of their commercial scale rollout targets as well as their passion for waste to energy creation.  Besides that, having them as our sustainability partner allows us to focus more on our core business, serving our finger lickin’ good chicken to the millions of customers every month,” he added.

Expressing confidence on the partnership, Vinesh Sinha said that the tie up with QSR is another significant milestone in FatHopes Energy journey and an exemplary initiative that should be adopted across the industry.

“We are fully aware of the multifaceted nature of climate concerns and recognise that there are limits to what a company can do independently in addressing such challenges. But we remain persistent and proactive in creating or exploring solutions that are not just economically sound but also bring about significant social and environmental benefits. We are grateful to have the support of QSR Brands and are happy to offer our expertise and capability to provide innovative solution in managing waste oil from all KFC restaurants in an ethical and highly responsible manner.” Vinesh said.

The initiative with FatHopes Energy will be rolled out in stages starting with the installation of FHE iTanks in KFC restaurants across Malaysia and potentially Singapore. The parties are now in final stages of discussion on the second phase of the initiative, whereby FatHopes Energy will operate QSR Brands’ biodiesel plant in Port Klang for waste based biofuels production. Operated by FatHopes Energy, the operational capacity of the existing biodiesel facility will be increased to drive the global agenda of decarbonisation – positioning Malaysia as a pioneer in the area of waste based biofuels production.





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KUALA LUMPUR, 21 FEBRUARY 2019 – KFC Malaysia is turning up the heat with the limited-time offer, KFC Ghost Pepper. Inspired by the flavours of Ghost Pepper, which is known as one of the world’s hottest chili pepper, this latest innovation is set to send a fiery heat thrill that grows with every bite.

Also known as “bhut jolokia”, the Ghost Pepper is famous for its “slow burn” sensation which triggers the taste buds soon after it is eaten, starting off with a nice subtle heat which slowly intensifies with each bite. This intense and exciting spiciness can now be enjoyed with the new KFC Ghost Pepper Zinger burger and Twister. Presented in a bold red burger bun and red tortilla, the popular KFC Zinger is spread with the smokey Ghost Pepper sauce and mayonnaise, topped with Japanese cucumber, tomatoes and crunchy BBQ nachos.

“If you are a foodie or a spicy food lover, the KFC Ghost Pepper is a must-try. It is unique and delivers a different kind of spicy food enjoyment from the usual. We are also happy to be one of the first in the market to introduce Ghost Pepper to our menu. It’s for a limited time only, so try it today!” said Ling Mee Jiuan, Chief Operating Officer, KFC Malaysia.

KFC Ghost Pepper Zinger burger and Twister are available in à la carte starting from RM10.90 (Zinger burger) and RM8.90 (Twister). For a complete meal, opt for the KFC Ghost Pepper combo meals with fries and a refreshing Mirinda Strawberry carbonated drink. The box meals comes with an additional 1-pc chicken.

The KFC Ghost Pepper is available nationwide at all KFC restaurants from 21 February 2019, while stocks last!

For more information,please visit:





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PORT KLANG, 20 February 2019 – QSR Brands (M) Holdings Bhd (QSR Brands) through its subsidiary, Ayamas Food Corporation Sdn Bhd (AFCSB), has renewed its commitment to its long-term environmental sustainability efforts with the newly-upgraded Wastewater Treatment Plant and the installation of a Recycling Plant at Ayamas Food Corporation Factory in Port Klang, in collaboration with Aliran Ihsan Resources Berhad, a member of MMC Corporation Berhad.

With an eye towards sustainable reuse of waste by-products while making operations more efficient and clean, the upgrade aims to support Ayamas’ production expansion in the near future which allows wastewater treatment of up to 3000 m3/day. The fast-track project was completed on 28 October 2018 within an eight-month time frame.

In line with QSR Brands’ consummate halal assurance to consumers with full compliance across its ‘Farm-to-Fork’ operations, upon consultation with the relevant religious authorities, the treatment plant is equipped with the technology to treat effluent into clean, clear and odourless water categorized as ‘air mutlaq’ or pure water by Selangor Mufti’s office. The reuse of the treated water is recognised as safe and complies with the Shariah and halal certification guidelines and is consistent with the published decree by the state of Selangor Fatwa Committee.

To further contribute to a number of its on-going green initiatives, QSR Brands through AFCSB has also unveiled a newly-installed Recycling Plant. The final effluent from the Wastewater Treatment Plant to be reused for non-potable purposes such as floor and truck washing, toilet flushing as well as for gardening the landscape.

During the launching ceremony, Managing Director of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil said the initiative will promote sustainable conservation of water while preserving the ecosystem.

“QSR Brands is fully mindful that it takes collective actions to bring positive impact to the community and environment. Through shared commitment to the planet, QSR Brands look forward to forge strong partnerships like what we have unveiled today to protect the best interest of the planet’s ecological health while maintaining our operational efficiency. Continuous improvement to our facilities are made possible with the ever-evolving technology and our newly-launched wastewater treatment and recycling plant serve as a testament of our commitment. We believe that supporting environmental conservation is not charity, but one of the smartest investments we can make for our future generations,” said Dato’ Seri Mohamed Azahari.

AFCSB is among the pioneer poultry plant in Malaysia to venture into this project with hope to inspire others. By doing this, the plant is able to reduce up to 25 percent of the current dependency to the city water supply.

The technology used for the project is using the combination of Ultra-Filtration Membrane with biological wastewater treatment process which is also known as Membrane Bio-reactor (MBR) for the upgrading works, and a polishing system for the Recycling Plant. The ultra-filtration uses a JAKIM’s Halal certified Activated Carbon membrane application with pore sizes in the range of 0.1 to 0.001 micron which enables the removal of suspended matter, bacteria, and viruses. This is the first in the world halal recycling plant for poultry processing that provides clean water, free of pathogens and low turbidity which provides confidence to the user.

“Aliran Ihsan Resources Berhad is honoured to be the project partner in delivering the Wastewater Treatment Plant Upgrading Works and Recycling Plant for AFCSB and QSR Brands. We look forward to more opportunities to share our membrane application technology such as membrane bio-reactor and reverse osmosis as well as other water treatment expertise, as they contribute to the preservation of the ecosystem through sustainable water resources management. We hope that more companies will follow AFCSB’s environmentally responsible practices and adopt this green initiative within their business operations”, said Dato’ Sri Che Khalib Mohamad Noh, Chairman of Aliran Ihsan Resources Berhad





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KUALA LUMPUR, 19 FEBRUARY 2019 – QSR Brands (M) Holdings Bhd (QSR Brands), the operator of more than 820 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia continues to embark on its strategic expansion drive, this time bringing Finger Lickin’ Good enjoyment and quick service dining convenience to education city development – edusphere at Cyberjaya.

QSR Brands through its wholly owned subsidiary company, QSR Stores Sdn Bhd (QSR Stores) today entered into a strategic partnership with the renowned education city developer, HCK Capital Group Bhd (HCK Group) through its subsidiary Aspen Entity Sdn Bhd (Aspen Entity) to open the first ever KFC drive-thru restaurant in Cyberjaya.

A memorandum of agreement (MoA) was signed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Dr. Dennis Ling, Executive Director of Aspen Entity at the edusphere Sales Gallery to mark the inauguration of the collaborative project. Also present during the signing ceremony were Tan Sri Dato’ Dr R. Palan (Executive Chairman of SMRT Holdings Berhad), Tan Sri Clement Hii (Executive Chairman of HCK Capital Group Berhad) and Datuk Wira Vincent Lye (Director of Aspen Entity) as well as the Board of Directors of HCK Group.

Edusphere is a mixed development located on 24 acres of freehold land. It is one of the four education cities developed by HCK Group. Edusphere embodies the “Stay, Shop, Study” concept which leverages on its synergy of residential, commercial and education components to add value to its properties.

Expected to open its door for business by first quarter of 2021, the new KFC drive-thru restaurant is projected to boost footfall in the development, provide greater food and beverage options and daily convenience to not only the students of Cyberjaya University College of Medical Sciences (CUCMS) but also to the future residents in edusphere.

“We are always on the lookout for good partners and avenues to add value to our developments. In all of HCK’s developments, we are very mindful of the footfall and traffic as it means the success of the development. Thus, we create education cities with traffic from the students and surrounding amenities. With KFC coming in as our partner, it further enhances the traffic by bringing in footfall from surrounding offices,” said Tan Sri Clement Hii.

Dato’ Seri Mohamed Azahari said QSR Brands has a robust expansion plan for KFC and one of its key strategies to meet the evolving consumer preferences is to grow the restaurant’s drive-thru network.

“While we continue to innovate and re-imagine excellent dining experience to drive footfalls and loyalty from our customers, we do not dismiss the fact that the demand for on-the-go service is ever-increasing. Consumers expect things a lot faster in this age of convenience and drive-thru restaurant has become an essential amenity especially in developing residential and integrated townships. We strive to collaborate with like-minded and reputable partners including property developers in exploring value-creation opportunities through sharing of resources and expertise. We are optimistic that the participation our iconic brand would add a significant value to the unique edu-city development by the HCK group. We are positive that the student population, working professionals, as well as the existing and future residents of edusphere and Cyberjaya will appreciate and enjoy from the convenience of the city’s first KFC drive-thru.” he elaborated.

Edusphere @ Cyberjaya has already completed the first phase of its development and having Cyberjaya University College of Medical Sciences (CUCMS) in full operation. Once in completion, edusphere will have 6 residential blocks with eco-smart features nestled in 5.5 acres of recreational foliage, a commercial tower as well as 200,000 square feet of retail and F&B lots, circuited by over 2km of pedestrian-friendly walking paths.





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KOTA KINABALU, 15 JANUARY 2018 – QSR Brands (M) Holdings Bhd (QSR Brands) through KFC Malaysia distributes relief aid to fire victims that hit Kampung Pasir Putih in Putatan last Friday and Kampung Karakit, Pulau Banggi in Kudat subsequently on Sunday.

Managing Director of QSR Brands, YBhg. Dato’ Seri Mohamed Azahari Mohamed Kamil presented cash donation amounting RM40,000 to the Chief Minister of Sabah, YAB Datuk Seri Panglima Haji Mohd. Shafie Apdal to alleviate the burden of the affected individuals and families from both villages during a visit to Sabah Chief Minister’s Office on Tuesday.

Immediate relief assistance was also provided in the form of food to the temporary relief centre in Putatan whereby 220 packs of KFC were distributed to the victims and volunteers in Dewan Serbaguna Putatan. Led by YBhg. Dato’ Seri Mohamed Azahari, the relief mission was assisted by Mr. Hasan Mahali, the district officer of Putatan and joined by Mr. Lo Yu Foh, the Head of KFC East Malaysia and Tuan Haji Mohd Roslan Mohd Saludin, the Head of Shariah and Halal Compliance, QSR Brands.

“Our thoughts and prayers are with everyone affected by the fire in Putatan and Kudat. We hope that our small contribution could go a long way in helping the victims to get back on their feet,” Dato’ Seri Mohamed Azahari said adding that QSR Brands and KFC Malaysia will continue to look out for the community at times of crisis as part of its corporate social responsibility.

It was reported that 55 houses were destroyed in Putatan fire affecting 315 residents from 74 families while 81 houses were wiped out in Kudat fire including two building of teachers’ quarters of Sekolah Kebangsaan Karakit leaving 303 residents homeless and affected.


News and Press >Car-sharing Application SOCAR Partners with Leading Fast Food Chain KFC Malaysia

Car-sharing Application SOCAR Partners with Leading Fast Food Chain KFC Malaysia

Car-sharing Application SOCAR Partners with Leading Fast Food Chain KFC Malaysia

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5 December 2018, Kuala Lumpur – Car-sharing application SOCAR, partners with one of Malaysia’s leading and iconic fast food chains, KFC Malaysia. Together, they introduce 12 more SOCAR Zones alongside bonus rewards for all to enjoy from December 5th 2018 to February 28th 2019.

Launched earlier this year, car-sharing application SOCAR has been leading the charge in introducing the multiflex* lifestyle to Malaysians in Kuala Lumpur and most recently, Johor Bahru.

SOCAR seeks to grow the multiflex and car-sharing community through continuous rewards and exciting partnerships. With the support of KFC’s 12 new strategic SOCAR zones, multiflexers from different neighbourhoods can now connect and enjoy added convenience and increased accessibility.

“With convenience, sustainability and modern living in mind, SOCAR together with KFC are looking to expand the multiflex and car-sharing community even more. We hope to see more families embracing technology and adopting the car-sharing lifestyle as they enjoy their next KFC meal together,” says Leon Foong, Chief Executive Officer of SOCAR Malaysia.

Recently expanding to Johor Bahru, with a northern and eastern release to follow very soon, SOCAR looks to provide all Malaysians with convenient mobility options when travelling not only within Kuala Lumpur but across the nation.

“With SOCAR being at over 470 locations, car ownership is no longer a necessity for consumers. Our partnership with KFC demonstrates how easy it is for multiflexers to get their favourite KFC bucket and share it with friends and family all without having to rely on their personal car. Technology and car-sharing, when combined, can really help bring retail to the doorsteps of many more.” continues Foong.

Managing Director of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil stated, “KFC aspires to be at the forefront of providing innovative solutions that can be meaningful to our customers. In order for us to stay ahead of the curve, we strive to be early adopters of change. Car-sharing is the most recent addition to contemporary urban life and it has been progressively transforming the lives of our community. Through this partnership, we are encouraging the smart mobility movement that we optimistically believe is the future.”

Alongside their usual purchases, both KFC and SOCAR customers will be able to enjoy SOCAR discounts, complimentary SOCAR hours and KFC Delivery E-vouchers.

“Unique partnership opportunities like this allow us to get creative with our marketing activities and provide our customers with added value, beyond our traditional services. At the heart of it, we are making use of the technologies available to continuously enhance the convenience of our customers.” Dato’ Seri Mohamed Azahari added.

With KFC’s expertise in selling food in a fast and friendly environment and bringing people together, car-sharing is now more accessible than ever to Malaysians.






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Kuala Lumpur, 12 November 2018 – Property developer Kepong Industrial Park Group of Companies (“KIP Group” or “the Group”), today signed two Memorandum of Understandings (MoUs) with QSR Brands (M) Holdings Bhd (“QSR Brands”) as an extension to the strategic partnership between the two parties to provide the convenience of KFC drive-thru restaurant service at KIP Group’s retail outlets that would potentially boost occupancy rates, and earnings in the future.

Most recently in October 2018, KIP REIT and QSR Brands have formed its first strategic collaboration via a tenancy agreement to establish a KFC restaurant with a built-up area of 2,717 sq ft at one of its community-centric hybrid retail centres, KIP Mart Kota Tinggi, Johor. The first of its kind collaboration between the developer and retail management company with the leading restaurant operator is projected to see a 4% rise in the centre’s occupancy rate to a 95%.

In the MoUs between both parties, QSR Brands is to establish two new KFC drive-thru restaurants at KIP Mall Desa Coalfields in Sungai Buloh, a one-stop shopping mall owned by KIP Group; and KIP Mart Lavendar in Senawang, a retail centre owned by KIP Real Estate Investment Trust (“KIP REIT”).

The MoUs were signed by KIP Group’s CEO Valerie Ong and Managing Director of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil in a ceremony held at KIP Hotel, Kuala Lumpur. Also present at the ceremony were Dato’ Chew Lak Seong, Managing Director of KIP Group; Dato’ Eric Ong Kook Liong, Executive Director of KIP Group; Chan Heng Wah, Chief Executive Officer of KIP REIT; and Merrill Pereyra, Chief Executive Officer of Restaurants Division, QSR Brands.

The 4,088 sq ft KFC drive-thru restaurant at Desa Coalfields is an extension to the 213,000 sq ft KIP Mall Desa Coalfields, which will inevitably take both QSR Brands as well as KIP Group to the next level. This will increase its occupancy rate and boost its footfall to approximately 1,500 visitors per day once it opens its doors to the public in the fourth quarter of 2019.

Meanwhile, KIP Mart Lavendar in Senawang is a single-storey retail centre, which started operations since December 2012, is expected to increase its occupancy rate by 4% to about 85% with the extension of the new 4,800 sq ft KFC drive-thru restaurant.

“We are very pleased to forge this strategic partnership with QSR Brands, a market leader within the quick-service restaurants segment in Malaysia. The addition of KFC restaurants to the present tenant mix will increase our array of food and beverage outlets that will inevitably take both QSR Brands as well as KIP Group to the next level. This will increase the soon to be opened KIP Mall Desa Coalfields’ and KIP REITs average occupancy rates and boost visitors’ traffic flow. We are indeed very excited with this tie-up with QSR Brands and look forward to more successful collaborations in the near future,” said KIP Group’s CEO Valerie Ong.

According to Dato’ Seri Mohamed Azahari, KFC strives to work in partnership with businesses from varied industries as part of its continuous efforts to improve its service accessibility and offerings. QSR Brands intends to continue collaborating with the renowned developer in keeping the dynamic momentum of its restaurants’ growth across the Group’s retail centres.

“We realise that the only way to grow is to go forward and embark on new business model with like-minded partners. It is our commitment to serve and enrich the lives of Malaysians through the irresistible taste of KFC chicken and the unforgettable family moments that we created to delight our customers time and again. Today’s signing is a culmination of a partnership between two strong players in our respective industries.  Partnership like these allows the utilisation of strengths and expertise to both of our advantages. We believe that we will be able to provide added values to the lives of the surrounding communities with the convenient of KFC drive-thru service, and at the same be the growth catalyst to the retail centre with the presence of our iconic brand.” he stated.

The Kuala Lumpur-based KIP Group, a notable developer of choice and retail management company with noteworthy developments in the Klang Valley and Johor, is the common shareholder of KIP REIT that has total assets valued at RM614.93mil as at end September. Meanwhile, QSR Brands is the region’s largest quick service restaurant operator with over 810 KFC and 460 Pizza Hut outlets across Malaysia, Singapore, Cambodia and Brunei. It is the market leader within the quick-service restaurants segment in Malaysia.


News and Press >Maybank QRPay to go live in KFC restaurants nationwide

Maybank QRPay to go live in KFC restaurants nationwide

Maybank QRPay to go live in KFC restaurants nationwide

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Maybank and KFC Malaysia today announced a partnership to enable payments using Maybank QRPay at KFC restaurants, making the brand as the first largest quick service restaurant chain in Malaysia to offer the convenience of payment using QR codes through the Maybank App.

The partnership was launched by Group President & CEO of Maybank, Datuk Abdul Farid Alias and President & Chief Executive of Johor Corporation cum Chairman of QSR Brands, Dato’ Kamaruzzaman Abu Kassim during a special ceremony held at KFC The Curve, Petaling Jaya. Also present at the event were Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands, and Dato’ John Chong, Group CEO, Community Financial Services Maybank.

Datuk Farid said the partnership between Maybank and KFC Malaysia is part of ongoing efforts by both organisations to provide greater customer convenience, enhance efficiency and further drive the country’s cashless payments agenda.

“Today, we are creating a partnership aimed at enhancing customer experience through a payment eco-system that will further minimise the need for carrying cash while also benefitting merchants in many ways,” added Datuk Farid. “With over 11 million internet banking users – of which more than 4 million use mobile banking – we believe that businesses, especially SMEs, can benefit from Maybank’s large customer base when they are connected to our digital platforms such as through Maybank QRPay.”

Datuk Farid said that Malaysia continues to see increasing adoption of cashless technology and is expected to join mature economies like China, Hong Kong, Singapore and Korea in a few years’ time. “This upward trend is reflected in the growing number of our registered Maybank2u users who access the platform via mobile devices and computers, and who are increasingly opting for non-cash based transactions.”

According to Dato’ Seri Mohamed Azahari, KFC has been embarking its digital transformation journey through a number of technology-driven initiatives that have been carefully strategized to enhance overall customer experience.

“To ensure that we are able to extend our reach and cater to the increasing demand for excellent customer service delivery and immersive experience; comprehensive digital strategies are set in place to provide easy accessibility, improved speed and greater flexibility for our customers from the point of ordering, to payment, to the product delivery,” he said.

“This year saw the activation of cashless transaction in our restaurants with digital payment option through credit and debit card. Today, we will unveil the capability of QR payment method in partnership with Maybank as part our customer-centric strategy to provide seamless and value-added service,” he explained.

Dato’ Seri Mohamed Azahari added, “Bank Negara has predicted that our country will transform into a cashless society by the year 2020. Therefore, we feel that the integration of mobile payment option like QRpay in KFC restaurants, is a natural progression to ensure that QSR is one with the movement and maintained to be at forefront of the future commerce in Malaysia.”

This digital payment system has been rolled-out at 11 KFC restaurants namely KFC Puduraya, Pavilion 2, Bukit Bintang, KL Sentral, Mid Valley Megamall, KLIA2 Arrival and Departure, Sunway Pyramid, Shah Alam Section 7, The Curve and VSQ. It will be progressively made available in all KFC point of sales nationwide by the first quarter of 2019.

With this new service, customers using Maybank QRPay at KFC outlets will have the convenience of making payments by simply opening the QRPay feature within the Maybank App. The customer then has to use the “Pay” function to generate a QR code on the mobile phone which will then be scanned by the card terminal scanner at the point of sale. The purchase amount is then debited from the customer’s selected deposit account and the transaction completed at the cashier.

Apart from the convenience enjoyed by customers, this new arrangement promises greater efficiency to retail merchants as the QRPay transactions are integrated into the point of sale cash register, providing the merchants with full details of all payments made.

Maybank was the first bank in Malaysia to offer cashless payment convenience via QR codes when it introduced this service in January this year. To date, the Bank has secured over 160,000 merchants who offer this payment option, comprising small traders, F&B outlets, retail merchants and beauty centres.

Under this partnership with KFC Malaysia, the Maybank platform will also provide the capability for QR payments via Alipay and WeChat, aimed mainly at enabling visitors from China to make payments seamlessly at KFC outlets in Malaysia.





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PETALING JAYA, 29 OCTOBER 2018 – QSR Brands (M) Holdings Bhd (QSR Brands) through its marketing and distribution arm, QSR Trading Sdn Bhd (QSR Trading), has entered into a Memorandum of Understanding (MoU) with a Japan-based hygienic solutions provider, Takexco Malaysia Sdn Bhd (TAKEXCO), to become the sole distributor of Halal-certified food grade sanitizer products namely [Takex Clean QSR] & [Takex Clean Extra QSR] in Malaysia.

The MoU was signed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands, and Mr. Takeshi Okada, Senior Executive Director Takex Co. Ltd in a ceremony held at Hilton Hotel, Petaling Jaya. Also present were the President & Chief Executive of Johor Corporation and Chairman of QSR Brands, Dato’ Kamaruzzaman Abu Kassim and and Ms. Kumi Okada, Director, Takexco Malaysia Sdn Bhd and President of Takex Co. Ltd.

In the MoU between both parties, QSR Trading is granted an exclusive right to become sole distributor of the world’s first halal certified food grade ethanol sanitizer products in Malaysia with a co-branded agreement under QSR Brands. Both [Takex Clean QSR] & [Takex Clean Extra QSR] sanitizers will also be used in all 48 Kedai Ayamas outlets across the country.

“This collaboration is in line with the new government’s aspiration to strengthen the momentum of Malaysia-Japan trade relationship. With the competencies and technological competitiveness from Japan and Malaysia’s highly skilled workforce and remarkable investment environment, there are varieties of potentials that can be further explored by both countries especially in the halal industry,” said Dato’ Kamaruzzaman Abu Kassim, the Chairman of QSR Brands.

“QSR Brands is a trusted name in providing a consummate halal assurance to all our customers. Today, will serve as a testament of QSR Brands and Takexco efforts which will strengthen our bilateral relationship in exchanging our expertise in this global halal industry. This collaboration with Takexco is a progressive step towards expanding our Halal credentials beyond our best practices and expertise in Halal food manufacturing and restaurant service operations. Both [Takex Clean QSR] and [Takex Clean Extra QSR] are Halal certified by JAKIM. We hope that we will be able to cater the needs for a perfect hygienic solution of the increasingly conscious consumers out there,” he added.

“We’re glad with this co-branding partnership and hopefully this initiative will set the benchmark for hygiene environment and food safety in compliance with the JAKIM Halal standard,” said Ms. Kumi Okada, Director, Takexco Malaysia Sdn Bhd and President of Takex Co. Ltd.

The [Takex Clean QSR] & [Takex Clean Extra QSR] are an ethanol based disinfecting agent containing extracts obtained from bamboo epidermis – Phyllostachys Pubescens, as the active ingredients. These products are made using food grade materials and is also certified HALAL by the Department of Islamic Development Malaysia (JAKIM) which is known to be one of the most stringent accreditation bodies for Halal.


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