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News and Press >KFC MALAYSIA UNVEILS ‘11 FINGER LICKIN’ GOOD GOODS’ WITH PESTLE & MORTAR CLOTHING

KFC MALAYSIA UNVEILS ‘11 FINGER LICKIN’ GOOD GOODS’ WITH PESTLE & MORTAR CLOTHING

KFC MALAYSIA UNVEILS ‘11 FINGER LICKIN’ GOOD GOODS’ WITH PESTLE & MORTAR CLOTHING

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Celebrating a Congruent Culture between KFC and Malaysia,

In support of Hunger Relief Cause

KUALA LUMPUR, 5 SEPTEMBER 2019 – KFC Malaysia today debuts The 11 Finger Lickin’ Good Goods, after announcing their collaboration with popular home-grown streetwear brand, Pestle & Mortar Clothing (PMC), featuring exclusive limited edition pieces that pays homage to KFC’s heritage in Malaysia.

Available from today on Pestle & Mortar Clothing website and at Major Drop, Sunway Pyramid, this exclusive KFC x PMC collection comprises 11 streetwear pieces – a clever spin on Colonel Sanders’ 11 secret herbs and spices.

“Malaysia has been KFC’s home for more than 46 years. We wanted to do something out of the ordinary to celebrate Malaysia, Malaysians and KFC’s heritage in Malaysia. With the rise in streetwear trend, the idea of a collaboration with Pestle & Mortar Clothing, a Malaysian streetwear brand known for incorporating current issues and local flavour in their designs, was spot on. The result is a collection that creatively highlights the brand’s heritage and the common connections that KFC has built with Malaysians since 1973. Truly inspired by Malaysians, made by Malaysians for Malaysians,” said Angelina Villanueva, Chief Marketing Officer, KFC Malaysia.

Using Malaysia’s unique art and local lingo, PMC interpreted KFC Malaysia’s origins on apparel and gave it a contemporary streetwear twist. The collection ranges from graphic and statement tees to all-over print bowling shirt as well as large graphic bomber jacket and accessories such as reversible bucket hat and tote bag.

“More than just a design, each garment tells a story of what KFC means to each and every Malaysian, from the beautiful Jalan Larut KFC on a Tee, to the playful ‘Atuk’ nickname bestowed upon the Colonel, even right to the pressure cooker, there is a memory that resonates with everyone,” said Hugh Koh, Co-founder and Creative Director, Pestle & Mortar Clothing.

The launch of the 11 Finger Lickin’ Good Goods further underscores KFC Malaysia’s commitment to contribute positively to the community. Total proceeds from the campaign will be channelled to Add Hope Malaysia, KFC’s corporate social responsibility (CSR) initiative that aims to address and alleviate hunger. Running in its 13th year, Add Hope Malaysia is an on-going initiative that raises funds and distributes assistance to local beneficiaries including charity homes, NGOs, government bodies and underprivileged families across Malaysia.

The collection is now available at Major Drop, Sunway Pyramid and online at pestlemortarclothing.com. Be warned though, it’s a limited edition collection.

Just like KFC’s 11 secret herbs and spices, these 11 Finger Lickin’ Good Goods will make you drool like you’re drooling over a bucket of Original Recipe fried chicken. Check out the full collection at kfc.com.my/pestlemortarclothing

 

KFC Merdeka 62 Campaign

Stand a chance to win item(s) from the KFC x PMC collection in the KFC Merdeka 62 promotion. Order your favourite KFC meals from KFC Delivery or Self Collect via KFC App and use promo code MERDEKA62 to enjoy special discount of RM6.20*. Valid until 22 September 2019. Each complete order using the promo code gets you one (1) entry to participate KFC x PMC collection giveaway.

For more information on KFC Merdeka 62 Campaign, visit kfc.com.my/merdeka62

*T&Cs apply

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News and Press >MITRALAND GROUP INKS MOU WITH QSR BRANDS

MITRALAND GROUP INKS MOU WITH QSR BRANDS

MITRALAND GROUP INKS MOU WITH QSR BRANDS

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GRAVIT8, KLANG SOUTH, 4 September 2019 – Mitraland Group, a maritime-themed Pier8 Mall in an integrated property development project Gravit8, has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) among other tenants, to bring KFC Malaysia as one of the best retail experiences possible to the community retail destination targeted for completion the first quarter of next year.

“As the largest quick service restaurant in the region, we are all about our customers. This collaboration provides a good platform for us to expand our presence by offering customers vibrant retail options and gaining stronger footing in our respective field. We want to ensure that we remain relevant to our customers, making it easy and visible for our customers and being distinctive in our services and offerings,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director, QSR Brands.

Pier8 is a revolutionary F&B haven that doubles as a seafood hub; and offers an immersive brand experience with impactful retail store experience judging by the brands that are making their way in. This retail establishment covers over 150,000 sq ft over 2 levels with 700 and more, available parking lots. A standalone salt water aquarium, measuring 6-meter in diameter will also be a focal point at Pier8. It is designed to offer visitors and diners at the al fresco area a unique and immersive sensory engagement.

Pier8 is an affordable, fully integrated development and it signifies a complete integration of community amenities, retail and lifestyle components and convenient connectivity – making it a compelling destination for the community.

“In these rapidly changing landscapes together with the ever-changing consumer expectations, retail malls must be agile and adaptive in order to remain ahead of the curve. Within this scenario, Pier8 will constantly strive to offer new and different retailers, F&B and entertainment in order to attract shoppers,” said Mr Chuah Theong Yee, Deputy Executive Chairman of Mitraland Group during the MoU signing ceremony.

The new tenants are KFC Malaysia, Best Fresh Mart, Cherie Hearts International Preschool, Believe Fitness, Thai Hou Sek, Bushido (originally from Singapore and opening its 1st Malaysian outlet in Pier8), Station One Café and Onedeland.

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News and Press >UNISZA PARTNERS QSR BRANDS FOR FIRST-EVER POULTRY INDUSTRY’s 2u2i BACHELOR PROGRAMME

UNISZA PARTNERS QSR BRANDS FOR FIRST-EVER POULTRY INDUSTRY’s 2u2i BACHELOR PROGRAMME

UNISZA PARTNERS QSR BRANDS FOR FIRST-EVER POULTRY INDUSTRY’s 2u2i BACHELOR PROGRAMME

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A University-Industry collaboration to produce industry-ready graduates, spurring the nation’s poultry industry

KUALA LUMPUR, 15 July 2019 – Universiti Sultan Zainal Abidin (UniSZA) has signed a Memorandum of Agreement (MoA) with QSR Brands (M) Holdings Bhd (QSR Brands) through its Upstream business arm, Ayamas Integrated Poultry Sdn Bhd (AIPI), to launch the poultry industry’s first-ever 2u2i academic programme in Bachelor of Animal Health and Production. This is in support of flexible education as envisioned by Malaysia Education Blueprint 2015-2025 (Higher Education) in producing holistic, entrepreneurial and balanced graduates.

The MoA was signed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director of QSR Brands and Prof. Dato’ Dr. Hassan Basri Awang Mat Dahan, Vice Chancellor of UniSZA.

As a subset to Work-Based Learning, 2u2i study mode supports the blending of academic study and industrial training. The strategic partnership provides opportunity for students in the Bachelor of Animal Health and Production programme to gain experiential learning through industrial training with AIPI at Ayamas Mantin Broiler Farm for one year, following three years of academic study.

“The partnership is in line with our vision and mission towards having quality graduates, and in this case, in the poultry industry – in turn, this will also help to boost graduates’ employability,” said Prof. Dato’ Dr. Hassan Basri Awang Mat Dahan, Vice Chancellor of UniSZA.

QSR Brands is Malaysia’s only vertically integrated restaurant operator, operating from Farm to Fork. Its leading restaurant business is supported by its upstream operations involving integrated poultry and ancillary operating segments by providing a secure, reliable and stable source of quality chicken and other food products to its restaurant business where its upstream business, AIPI operates feedmill, hatchery, breeder and broiler farms.

QSR Brands is committed to produce industry-ready graduates by designing an industrial curriculum that will provide the students with experiential learning in integrated poultry operations, equipped with holistic training at breeder farms, hatchery, broiler farms as well as exposure in the halal slaughtering and production from poultry processing plant.

“As the largest quick service restaurant operator in the region, we need to play our part in driving the transformation to unlock the full potential of our future talents and young drivers of tomorrow, by providing the undergraduates with experiential learning. This strategic partnership is an added value to the poultry industry as a whole – by the time the students graduate, all the attributes expected by the industry would have been met,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director of QSR Brands.

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News and Press >JCorp and QSR Brands Launch ‘The Caring Home’ by Pizza Hut at Hospital Sultanah Aminah

JCorp and QSR Brands Launch ‘The Caring Home’ by Pizza Hut at Hospital Sultanah Aminah

JCorp and QSR Brands Launch ‘The Caring Home’ by Pizza Hut at Hospital Sultanah Aminah

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JOHOR BAHRU, 14 JULY 2019 – Pizza Hut Malaysia collaborates with Mutiara Johor Corporation and Hospital Sultanah Aminah, Johor Bahru to launch ‘The Caring Home’ at Tunku Laksamana Johor Haematology Ward as part of its corporate social responsibility (CSR) initiative known as ‘Hut to Heart’ that champions a cancer-free life.

Officiated by Duli Yang Maha Mulia Raja Zarith Sofiah Binti Almarhum Sultan Idris Shah, the Permaisuri of Johor, ‘The Caring Home’ is a place equipped with welfare facilities, aimed at improving the palliative care of patients – a crucial aspect to assist recovery, as well as providing better rest and relaxation facilities for their caretakers and medical staff.

Commenting on the opening ceremony of ‘The Caring Home’, Yang Dihormati Datin Noor Laila Yahaya, Chairman of Mutiara Johor Corporation expressed, “As an organisation that focuses on people’s welfare and public development, we believe that it takes concerted and continued efforts to bring about positive change to our community. We are overwhelmed with the support that Pizza Hut Malaysia has received so far, and we look forward to sustaining this meaningful partnership between the public sector, private corporations and consumers for even bigger projects ahead.”

Launched in 2017, the three-year collaboration targets to raise funds under the Pizza Hut’s ‘Hut to Heart’ initiative in support of the desired transformation of the Ward.

“We are grateful and humbled by our customers who have come forward to contribute in support of our cause. Big or small, every penny counts. Giving back to society is more than just donations – it’s about making a difference,” said Datin Noor Laila Yahaya.

“I commend Pizza Hut Malaysia for taking the initiative to rally support from Malaysians in improving the quality of life of our patients and provide support to their caretakers as well as the medical staff in Hospital Sultanah Aminah. We hope that this would be a model to demonstrate how strides can be made through partnership between corporation and public sector to better meet the necessities of the people,” said Yang Berbahagia Dr. Selahuddeen Bin Abd Aziz, Johor Health Director.

The three-year collaboration with Hospital Sultanah Aminah aims to improve demarcated areas and facilities such as resting room for caretakers, nurses’ lounge, a healing garden, to name a few.

‘Hut to Heart’ is a Pizza Hut’s long-term initiative that champions social good with focus on fighting against Malaysia’s fourth leading cause of premature fatality: cancer. It aims to empower Malaysians to live a healthier and happier cancer-free life. Since its inception in 2017, ‘Hut to Heart’ has rolled out two projects, namely ‘SayangiMu’ in partnership with the National Cancer Society Malaysia and ‘The Caring Home’ in collaboration with Mutiara Johor Corporation and Hospital Sultanah Aminah. A spin of the popular phrase ‘from heart to heart’ – ‘Hut to Heart’ establishes the premise that every cause the brand undertakes always come from the heart of everyone in Pizza Hut and its customers.

In support of ‘Hut to Heart’ initiative, Pizza Hut customers may donate 20sen with every total bill either via Dine In or via Pizza Hut Delivery. Donation boxes are also placed at all Pizza Hut restaurants nationwide.

For more information on Pizza Hut Malaysia, please visit www.pizzahut.com.my.

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News and Press >NAYLOR FARMS’ FIRST PARTNERSHIP IN ASIA PACIFIC WITH QSR BRANDS TO DELIVER THE FRESHEST QUALITY BRITISH WHITE CABBAGE FOR KFC COLESLAW

NAYLOR FARMS’ FIRST PARTNERSHIP IN ASIA PACIFIC WITH QSR BRANDS TO DELIVER THE FRESHEST QUALITY BRITISH WHITE CABBAGE FOR KFC COLESLAW

NAYLOR FARMS’ FIRST PARTNERSHIP IN ASIA PACIFIC WITH QSR BRANDS TO DELIVER THE FRESHEST QUALITY BRITISH WHITE CABBAGE FOR KFC COLESLAW

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PETALING JAYA, 28 MAY 2019 – Naylor Farms, a UK-based company established since 1909 has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) through its manufacturing division, QSR Manufacturing Sdn Bhd (QSRM) to provide the company with consistent source of premium quality cabbage for the world-famous KFC Coleslaw.

“We are excited to venture into this partnership with Naylor Farms who shares the same passion and commitment to deliver only the highest quality food to our customers.  We also take great pride in serving the freshest and Halal-compliant wholesome food, and this remains at the core of our business, until today,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands.

“This partnership with QSR Brands is an extension of our commitment to quality, where our vegetables are lovingly grown to bring the freshest flavours to our customers in an instant,” said Mr. Simon Naylor, the third generation of Naylor Farms.

Having an extensive network of restaurants with more than 830 KFC and 470 Pizza Hut, QSR Brands is known as the only fully integrated food operator in the country. QSRM, as one of its subsidiaries, is responsible for producing KFC’s refreshing signature side, coleslaw that Malaysian consumers have come to love.

Located in Lincolnshire England, Naylor Farms which for the past 110 years has been known for its supply of quality produce and the supply of the British Coleslaw cabbage in the UK. Its products undergo meticulous processes and are Halal-certified under the Europe Accreditation as part of its highest standards to ensure consistency.

In line with QSR Brands’ consummate halal assurance to consumers, the supply of the British white cabbage is in compliance to the requirement by Shariah Law as well as Halal requirements by JAKIM. QSR Brands operates stringent internal controls across its ‘Farm-to-Fork’ operations, including raw materials procurement to ensure all of its products conform to Halal requirement.

The three-year agreement was formalised by Mr. Simon Naylor, the third generation of Naylor Farms and Mr. Adi Wira Razak, Chief Executive Officer Upstream Division, QSR Brands; witnessed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Jennifer Lopez, Executive Director of British Malaysian Chamber of Commerce Berhad at a signing ceremony in Petaling Jaya.

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News and Press >THE TOUCH ‘N GO EWALLET IS NOW ENABLED ACROSS ALL KFC RESTAURANTS NATIONWIDE

THE TOUCH ‘N GO EWALLET IS NOW ENABLED ACROSS ALL KFC RESTAURANTS NATIONWIDE

THE TOUCH ‘N GO EWALLET IS NOW ENABLED ACROSS ALL KFC RESTAURANTS NATIONWIDE

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Kuala Lumpur, 16 May 2019 – TNG Digital Sdn Bhd announced a strategic partnership with the country’s biggest quick service restaurant chain, KFC Malaysia. Customers can now make QR-payments across all KFC restaurants nationwide using Touch ‘n Go eWallet (“eWallet”).

Syahrunizam Samsudin, CEO of TNG Digital Sdn Bhd said, “We’re proud to be partners with Malaysia’s F&B icon like KFC, where every day Malaysians can enjoy their favourite fried chicken with the convenience of our Touch ‘n Go eWallet, while getting additional benefits.”

“Our services are evolving with the proliferation of new technology, increasingly available in our daily lives. We are excited to venture into this partnership with Touch ‘n Go who is one of the leading pioneers in the move towards a cashless society. The digital payment with Touch ‘n Go eWallet at our KFC restaurants further enhances service efficiency to better serve our customers,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands (M) Holdings Bhd.

In celebration of the partnership and in conjunction with Ramadan, Malaysians can look forward to enjoying *20% discount on the 5-pc KFC Bucket Kongsi, valid from 16 May 2019 until 17 June 2019. In addition, first time Touch ‘n Go eWallet users can collect RM10 complimentary TNG Reload PIN at selected KFC restaurants.

For more information and updates, visit https://www.tngdigital.com.my/ and log on to www.facebook.com/touchngoewallet/. The Touch ‘n Go eWallet is available for download on the Apple App Store and Google Play Store respectively.

(*Terms & Conditions apply).

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News and Press >YOU CAN NOW PAY WITH BOOST E-WALLET AT KFC RESTAURANTS NATIONWIDE

YOU CAN NOW PAY WITH BOOST E-WALLET AT KFC RESTAURANTS NATIONWIDE

YOU CAN NOW PAY WITH BOOST E-WALLET AT KFC RESTAURANTS NATIONWIDE

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Homegrown e-wallet Boost partners with F&B giant KFC to add a new layer of convenience for customers starting this Ramadan

Petaling Jaya, 15 May – Homegrown e-wallet Boost and KFC today announced that Malaysians will now be able to pay with their Boost e-wallets at KFC restaurants nationwide making it more convenient to enjoy finger lickin’ feasts, particularly during this Ramadan and the upcoming festivity, fuss-free.

The partnership also aims to bolster the evolving cashless payment landscape in the country through the convenience of using e-wallets.

“We are constantly looking for avenues that can digitally enhance the experience of our users and complement their lifestyles. The partnership with KFC enables us to provide widespread accessibility, availability and added convenience for Malaysians to go cashless with Boost and be rewarded with cashbacks at the same time”, said Mohd Khairil Abdullah, Chief Executive Officer of Axiata Digital Services, parent company of Boost.

“Working with like-minded partners such as KFC is a boon for us as we work hand-in-hand and create synergy in facilitating the transition towards a cashless society in the country”, Khairil added.

Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands (M) Holdings Bhd said, “As the operator of the largest quick service restaurant chain in Malaysia, we have the need to stay abreast and keeping tabs on shifting consumers’ behavior and preferences. This is to ensure that we have the right framework and strategies to meet their evolving demand. To this end, we have adopted a number of digital payment capabilities and channels in our restaurants, as we march towards integrated and seamless future for the convenience of our customers.”

“Digital wallets are growing in popularity as it largely offers attractive perks to users, which also align with our mission to constantly provide value-added service to our customers. Partnering with Malaysia’s largest e-wallet, Boost, further enhance our competitive advantage in the increasing cashless trend. We hope that our customers will have a more enjoyable dining experience with Boost payment option in KFC.”

To commemorate the newly inked partnership, Boost and KFC are rewarding Malaysians with a RM 5 cashback from a minimum spend of RM 20 with Boost at KFC outlets until 31st May 2019.

Boost is currently the largest e-wallet in Malaysia with 4 million users and over 80,000 online and offline merchant touchpoints nationwide. On top of the usual ‘Scan & Pay’ at retail and F&B outlets, pasar malam vendors and food trucks, users can perform various services, from paying for on-street parking and utility bills, purchasing bus and train tickets to purchasing movie tickets and giving back to NGOs through cashless donations.

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News and Press >Pizza Hut Celebrates 400th Hut Milestone

Pizza Hut Celebrates 400th Hut Milestone

Pizza Hut Celebrates 400th Hut Milestone

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Ranked amongst the Top 2 largest food chain in Malaysia, Pizza Hut Strengthens Its Position as Malaysia’s No.1 Pizza Chain

Shah Alam, 26 April 2019 – Pizza Hut Malaysia (“Pizza Hut”) today officiated its 400th store in i-City Shah Alam, marking a brand-new milestone for the No. 1 pizza chain in Malaysia. With almost double the stores of its closest competitor, the 400-hut strong pizza chain is also amongst the top two largest food chains in the country, at present. Pizza Hut continues to take on the leadership role in the industry through innovation in the digital space by occupying the No.1 spot in the pizza ordering app.

At the celebration of its monumental hut opening, Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands said, “Today is not just about the opening of a new store. This in fact denotes Pizza Hut’s steadfast growth over the years which has been nothing short of stellar. The steep growth in earning Malaysians’ love has resulted incremental revenue through both our physical stores and digital platforms, especially these past two years. It has been very promising for both Pizza Hut and the overall QSR Brands and, gives us the assurance and confidence that we are on the right track with our expansion strategy!”

Echoing the same sentiments, Loi Liang Tok, COO Pizza Hut Restaurants added, “At the heart of everything we do, Pizza Hut aims to identify ways for our customers to have easier access to better pizzas. In line with that, Pizza Hut aspires to reach 408 stores by the end of 2019 and is well on its way to open a minimum of 60 new stores in the next three years. The opening of the new stores will cover untapped regional locations in Sabah, Sarawak, Perak and Penang to further extend Pizza Hut’s offerings to everyone across the country. This strategic move is aimed to further catapult our growth to greater heights.”

In addition to the expansion plans, Pizza Hut in fulfilling its pledge to continue serving the best pizza experience to Malaysians, has enhanced over 50% of its current stores now. This is achieved over these past two years, a testament of Pizza Hut’s commitment and strong focus to stay ahead of the competition with the best experience. Beyond that, the upgraded recipe of its signature Pan Pizza launched late last year has also been a key contributor to its steadfast pan pizza sales.

“As Pizza Hut continues to evolve with Malaysians’ needs and preference, we aim to provide our customers with easier access to better pizzas. The expansion of offerings through our new store format and the enhancements of our existing stores enable us to up our ante in staying relevant and, help us to serve our community better, while offering vibrant dining experiences and staying delightful,” added Dato’ Seri Mohamed Azahari Mohamed Kamil.

In conjunction with its 400th hut opening, Pizza Hut wishes to deliver more smiles to Malaysians. It will be offering its personal pizza at RM4.00 from now till 30 April 2019. It will also be giving 4000 pizzas to commemorate its significant milestone. Leading up to the celebrations, it also took the opportunity to give back to the community by delivering 400 pizzas to 10 charitable organisations within the Klang Valley.

For more information, please visit www.pizzahut.com.my.

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News and Press >Sime Darby Property and QSR Brands tie up for new KFC restaurant

Sime Darby Property and QSR Brands tie up for new KFC restaurant

Sime Darby Property and QSR Brands tie up for new KFC restaurant

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New drive-thru outlet caters to growing student population of Bandar Universiti Pagoh

PAGOH, 25 April 2019 – Sime Darby Property Berhad is partnering QSR Brands (M) Holdings Bhd (QSR Brands) to develop the first drive-thru KFC restaurant in Bandar Universiti Pagoh (BUP), in a move to enhance the township’s value proposition and meet the demand of its burgeoning student population.

The parties, represented by YBhg Dato’ Wan Hashimi Albakri, Sime Darby Property Chief Operating Officer Township Development and YBhg Dato’ Seri Mohamed Azahari Mohamed Kamil, QSR Brands Managing Director signed and exchanged a Memorandum of Understanding (MoU) today, witnessed by the Guests of Honour YAB Dato’ Dr Sahruddin Jamal, Menteri Besar of Johor and YB Tan Sri Dato’ Haji Muhyiddin Yassin, Minister of Home Affairs.

Also present were YAM Tengku Datuk Seri Ahmad Shah Alhaj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Alhaj, Sime Darby Property Director and YB Dato’ Kamaruzzaman Abu Kassim, President & Chief Executive of Johor Corporation cum Chairman of QSR Brands.

As part of the MoU, Sime Darby Property will build the restaurant and enter into a long term lease arrangement with QSR Brands. This is in line with Sime Darby Property’s strategy to enhance its existing developments as well as improve recurring income for the Group.

Sime Darby Property Chief Operating Officer, Township Development Dato’ Wan Hashimi Albakri said, “BUP is a unique township supported by the country’s first multi-varsity integrated education hub. Our partnership with QSR will enhance the township with the popular quick service restaurant chain that will cater to approximately 10,000 students when it is fully occupied. This will be the first partnership among others in the pipeline for the development where we aim to attract more economic activities and increase employment within the local community apart from spurring demand for our products.”

The proposed site for the KFC Drive-Thru restaurant is situated on an approximately 0.89 acre land at a designated commercial area of the Sarjana Promenade. The restaurant is targeted to open at the end of June 2020.

President & Chief Executive of Johor Corporation cum Chairman of QSR Brands, YB Dato’ Kamaruzzaman also stated his optimism on the partnership, highlighting its potential as a catalyst for economic growth of Pagoh, apart from the added values offered to the educational hub development. “This is a reflection of the group’s vision as a state conglomerate with roles to develop the future of Johor economy and the country to achieve the objectives of national development policy. The group are committed in providing quality services while continuously strengthening and expanding the value chain and synergies of our entire activities. This strategic collaboration provides a good platform for the companies to build capacity and expand our presence by leveraging the strengths and resources of partner and gain stronger footing in our respective fields.”

BUP, a 4,099 acres township is strategically located in the Muar District of Johor, off the Pagoh Interchange, which is mid-point between Kuala Lumpur and Singapore. The township is located only 15 minutes away from Pagoh town and about 30 minutes’ drive to Muar town.

This is the first township in Malaysia to be seamlessly integrated with a higher education hub comprising four reputable public institutions – Universiti Tun Hussein Onn Malaysia, International Islamic University Malaysia, Universiti Teknologi Malaysia and Politeknik Tun Syed Nasir set in a super campus equipped with shared facilities dubbed the EduHub Pagoh (formerly known as Pagoh Education Hub). It aims to be a world-class education hub with quality residential offerings, vibrant retail options and a progressive business environment.

Updates on Sime Darby Property activities and developments can be found on simedarbyproperty.com, Facebook (facebook.com/SimeDarbyProperty), Instagram (instagram.com/SimeDarbyProperty) and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).

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News and Press >SEGi LAUNCHES FIRST EVER 2u2i DIPLOMA PROGRAMME IN RESTAURANT MANAGEMENT IN PARTNERSHIP WITH QSR BRANDS

SEGi LAUNCHES FIRST EVER 2u2i DIPLOMA PROGRAMME IN RESTAURANT MANAGEMENT IN PARTNERSHIP WITH QSR BRANDS

SEGi LAUNCHES FIRST EVER 2u2i DIPLOMA PROGRAMME IN RESTAURANT MANAGEMENT IN PARTNERSHIP WITH QSR BRANDS

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A University-Industry collaboration to boost graduate employability

Kota Damansara, 19 April 2019 – SEGi Group of Colleges (SGC) today launched its collaboration with QSR Brands (M) Holdings Bhd (QSR Brands) to implement 2u2i academic programme through the first-ever Diploma in Restaurant Management in support of flexible education as envisioned by Malaysia Education Blueprint 2015-2025 (Higher Education) in producing holistic, entrepreneurial and balanced graduates.
As a subset to Work-Based Learning, 2u2i study mode supports the blending of academic study and industrial training. The collaboration provides opportunity for students in the Diploma of Restaurant Management programme to receive experiential learning through industrial training with KFC restaurants following two years of academic study.
The programme’s curriculum was designed between SEGi Group of Colleges (SGC) and industry (QSR Brands) to ensure the courses, delivery and learning methods are relevant and conform to today’s industry needs. Students under the programme will undergo five restaurant training modules by QSR Brands equipped with structured training, assessments and designated trainers. With QSR Brands’ global state-of-the-art training infrastructure incorporating class-based, coaching, hands-on and e-learning, this 2u2i programme is set to boost students’ employability upon graduation.
In tandem with the launching ceremony, a Tripartite Memorandum of Understanding (MOU) was also established between SGC, QSR Brands and Majlis Agama Islam Negeri Pulau Pinang (MAINPP) to empower the B40 category in Pulau Pinang for equal opportunity and access to education and employment through SEGi SAG (Skill Academic Grant) initiative.
The agreement was signed and formalised by Mr. Cheah Teong Keat, Principal of SEGi College Penang, SEG International Bhd; Ling Mee Jiuan, Chief Operating Officer of KFC Malaysia; and Mr. Amran Hazali, Chief Executive Officer, Zakat Pulau Pinang, MAINPP; witnessed by Mr. Daniel Teng, Group Senior Executive Director, SEGi Holdings Sdn Bhd; Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands; and Dato’ Haji Abdul Malik Abul Kassim, Yang Di-Pertua MAINPP.
“We prioritise Employability and have collaborated with corporate partners to provide short term on-the-job training or internships to prepare our students for the workplace. However, there are areas where we can formally incorporate such on the job industrial training into our programmes. Today, we are very proud to partner with QSR Brands, to provide the opportunity for students of our Diploma in Restaurant Management to complete their industrial training at over 700 KFC outlets in Malaysia,” said Mr Daniel Teng
He also emphasised on the inclusivity of education and the need to reach out to students who are less privileged and provide them with equal opportunity to pursue higher education.
“For these students, we offer the Skill Academic Grant (or SAG) programme where they will be equipped with both skills training and academic qualifications so that they too will have a better chance to succeed in life. We work with government and non-governmental organisations, Members of Parliament and ADUNs, to identify SPM school leavers who can benefit from the SAG programme and this includes helping our students gain work experience and supplementary income through part time jobs,” added Mr Teng.
“The launch of the first ever 2u2i programme in Diploma of Restaurant Management with SEGi is another step forward in building the talent pool and driving our Environmental, Social and Governance (ESG) agenda in building sustainable future through quality workforce development. The curriculum designed with our involvement as an industry practitioner and holistic learning provided through our state of the art training infrastructure, focus to produce industry-aware and industry-ready graduates, which will benefit not only KFC but the industry in the long run. While serving at our restaurants as KFC trainee, undergraduates will also benefit from a monthly allowance of RM1,000.
Beyond that, we are proud to extend the initiative with Majlis Agama Islam Negeri Pulau Pinang to empower asnaf students selected under the 2u2i programme with equal employment opportunities after graduation as part of our philanthropic efforts,” said Dato’ Seri Mohamed Azahari.
Dato’ Haji Abdul Malik Abul Kassim, Yang Di-Pertua MAINPP welcomed the cooperation signed today between SEGi Group Of Colleges (SGC), QSR Brands (M) Bhd and Majlis Agama Islam Negeri Pulau Pinang (MAINPP), “Through the initiatives of these three parties, Zakat Pulau Pinang will find about 500 students from the existing asnaf database to attend various diploma programmes, such as Diploma in Restaurant Management, Diploma in Business Administration, Diploma in Culinary Arts and Diploma in Hotel Management. SEGi will provide financial assistance to participants of the programmes. In addition, participants of the programmes are also given the opportunity to work with QSR Brands after graduating. This is in line with the wishes and aspirations of Zakat Pulau Pinang who want to produce more skilled workers among the asnaf community. MAINPP wishes to express its appreciation to QSR Brands (M) Sdn Bhd for providing asnaf children the opportunity to develop their potential and build a better future.”

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