OUR APPETITE FOR EXCELLENCE

We have achieved a number of milestones in the course of running our business.

2018

ACES Award, Outstanding Leaders in Asia – Merrill Pereyra, CEO – Restaurant Division of QSR Brands

Asia’s corporate excellence and sustainability awards

Malaysia Media Awards, Creative use of data & Best use of social media/influencers: Gold – How KFC Used Data to Double Down McGoliath (KFC Double Down)

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysia Media Awards, Creative use of Data: Bronze – From programmatic to Weathermatic (KFC)

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysian Digital Association’s d Awards, Best Use of Data: Gold –How KFC used Data to Win a War by Society (KFC)

Recognises talents and brands that embrace and use digital technology

Malaysian Digital Association’s d Awards, Best Use of Social Media: Silver –How KFC ruled with the Double Down Man by Society (KFC)

Recognises talents and brands that embrace and use digital technology

YUM! Brands Asia Franchise Business Unit (AFBU) Awards: Restaurant Excellence Award, Best Marketing Team, Best Marketing Collaboration (Pepsi Award), Remodel Excellence (Development Award), Best flagship (Development Award) (KFC)

Excellent performance award by YUM! Asia

The APPIES Malaysia 2018: Gold – Double Down “Made for the bold” (KFC)

Awarding most powerful marketing campaigns in Malaysia

Malaysia Media Awards, Best use of Radio: Silver – World’s First Radio Open House CNY 2017 (KFC)

Recognising and rewarding outstanding media campaigns across Malaysia

Singapore Media Awards, Most Dynamic International Brand Award (KFC)

Recognises KFC for successfully captured consumers attention in the consumer marketplace in Singapore

Malaysia Media Awards, Best use of Technology: Gold – From Programmatic to Weathermatic (KFC)

Recognising and rewarding outstanding media campaigns across Malaysia

Malaysia Media Awards, Campaign that Drive Commerce: Bronze – Craving Powered Selling (KFC Delivery)

Recognising and rewarding outstanding media campaigns across Malaysia

Golden Globe Tigers Award 2018, Malaysia’s Best Brand (Pizza Hut)

Recognising “tigers” in marketing, branding CSR & social innovation, education & academic across leadership levels in individual and organisation

2017

Putra Brand Awards, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

The Drum Digital Trading Awards APAC, Best Use of Creativity: KFC Kaki Unite by Entropia (KFC)

First dedicated awards programme for the ad tech and digital media community

Asia Pacific International Entrepreneur Excellence Award, Excellence Brand, Excellence Product, Excellence Leadership, Excellence Service Quality (QSR Trading)

Outstanding entrepreneur award

Mob-Ex 2017, Best Solution mCommerce: Gold (KFC Delivery)

Celebrating excellence in mobile marketing

Digital Marketing Awards Asia, B2C category: KFC Kaki Unite (KFC)

Awarding innovative approaches and best practices for digital marketing

Icertias Best Buy Award, Frozen Food Producer (Ayamas)

An accredited accolade that advocates the best priced-quality ratio products and services

The APPIES Malaysia: Gold (KFC- Kaki Unite)

Awarding most powerful marketing campaigns in Malaysia

YouTube Malaysia Ads Awards, Best Long Form Ad: KFC Bucket Session (KFC)

Recognizing outstanding contents from renowned brands, creative & media agencies in Malaysia

Icertias Customers’ Friends Award (Ayamas)

Awarded to products and services with supreme user experience

WARC Awards, Effective Content Strategy category: Gold (KFC)

Global competition honouring the effective use of emerging marketing disciplines

Malaysian YouTube Ads Leaderboard (H1): #2 (KFC- Kaki Unite)

Top 10 most watched Youtube Ads for the first half of 2017

Family’s Choice Award, Best Chili and Tomato Sauce (Life brands)

Consumer-led award in recognising leading brands in Malaysia

Youtube Creator Awards: Silver (KFC)

Recognizing the dedication & amazing works by content creators on the platform, for reaching a set numbers of subscribers.

Putra Brand Awards, Restaurant & Fast Food category: Silver (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

Malaysia Effie Awards, Restaurants category: Bronze (KFC- Golden Prawn System)

Premier award honouring the most effective marketing campaigns

2016

Putra Brand Awards, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

YUM! Asia Franchise Awards: Franchisee of the Year, Restaurant Excellence, Marketing Excellence, Development Excellence, Add Hope Award (KFC)

Excellent performance award by YUM! Asia

Google Hall of Fame, Malaysia (KFC)

Asian Marketing Effectiveness and Strategy Award (AMES Singapore), Food & Beverage: Gold (KFC)

Reward for the most innovative and effective marketing strategies in the region

YUM! Brands Asia Franchise Business Unit (AFBU): Golden Rooster Award (KFC)

Excellent performance award by YUM! Brands AFBU

YUM! Brands, Asia Franchise Explosive Growth Award (Pizza Hut)

The award recognises Pizza Hut outlet network growth in Singapore

APPIES Malaysia, Food & Beverage: Gold
(KFC – Hot & Cheezy)

Award for best marketing campaign

YUM! Brands, Spend Smarter Award (KFC)

The award recognises cost savings initiatives implemented by KFC Singapore supply chain management operations

YUM! Brands, Spark Recognition Award (Pizza Hut)

YB Dato’ Kamaruzzaman Abu Kassim received the award by YUM! for his bold leadership of Pizza Hut Malaysia

Asian Marketing Effectiveness and Strategy Award (AMES Singapore), Data Driven Marketing: Silver (KFC)

Reward for the most innovative and effective marketing strategies in the region

Malaysia’s Strongest Brands Award, Food (KFC)

Recognizing the strongest brands in Malaysia

Icertias Qudal Award, Frankfurters (Ayamas)

Certification programme that detects and rewards products and services in the market based on quality and good-buy benchmark

Putra Brand Awards, Restaurant & Fast Food category: Bronze (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

2015

Putra Brand Awards, Restaurant & Fast Food category: Gold (KFC)

Consumer-led award in recognising the leading brands in Malaysia

The Cannes Lions Awards, Retail Stores, Restaurants & Fast Food Outlets category: Bronze (Pizza Hut)

Award that celebrates the best creative work in the world

YUM! Brands, Asia Franchise Explosive Growth Award (Pizza Hut)

The award recognises Pizza Hut outlet network growth in Singapore

Putra Brand Awards, Restaurant & Fast Food category: Bronze (Pizza Hut)

Consumer-led award in recognising the leading brands in Malaysia

The BrandLaureate Special Edition World Awards, Brand Excellence in Quick Service Restaurant – Fried Chicken (KFC)

Honouring brands with superb brand performances in respective fields