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News and Press >700th KFC ARRIVES IN BANDAR SRI SENDAYAN

700th KFC ARRIVES IN BANDAR SRI SENDAYAN

700th KFC ARRIVES IN BANDAR SRI SENDAYAN

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SEREMBAN, 18 SEPTEMBER 2018 – QSR Brands (M) Holdings Bhd, the sole operator of over 1,080 KFC and Pizza Hut restaurants in Malaysia, is showing no sign of slowing down with the successful launch of its 700th KFC outlet in the vibrant downtown of Bandar Sri Sendayan today, as part of its nationwide expansion strategies.

The opening of KFC Sri Sendayan Drive-Thru was officiated by Greg Creed, CEO of Yum! Brands, Inc., in an honour to KFC Malaysia’s new milestone with the presence of Yang Berhormat Dato’ Kamaruzzaman Abu Kassim, Chairman of QSR Brands and Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands, during his official visit to Malaysia.

QSR Brands has taken the lead in fulfilling the demands for commercial offerings in Bandar Sri Sendayan by inking a strategic partnership with the township’s developer, Matrix Concepts Holdings Berhad back in November last year, resulting in the opening of the very first KFC restaurant in Bandar Sri Sendayan.

Dato’ Kamaruzzaman highlighted that the 700th KFC restaurant is a significant milestone for the Group, as it also coincides with Johor Corporation celebrating its 50th anniversary this year. “It signifies growth and also optimism about charting future success. It’s milestones like this that serves as building blocks for us to continue commanding our leadership in the very competitive quick service industry”, he reiterated.

The newly launched 24-hour KFC restaurant is able to accommodate 170 customers at one time, equipped with drive-thru facility. KFC Sri Sendayan Drive-Thru is also built with eco-friendly and energy saving technology including rainwater harvester system, LED lighting, solar light tubes, motion sensor light, and low-emissivity glass as part of the company’s responsibilities towards the environment.

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News and Press >QSR BRANDS CONTRIBUTES RM10 MILLION ZAKAT ANNUALLY, HANDS OVER 500K TO MAJLIS AGAMA ISLAM WILAYAH PERSEKUTUAN (MAIWP)

QSR BRANDS CONTRIBUTES RM10 MILLION ZAKAT ANNUALLY, HANDS OVER 500K TO MAJLIS AGAMA ISLAM WILAYAH PERSEKUTUAN (MAIWP)

QSR BRANDS CONTRIBUTES RM10 MILLION ZAKAT ANNUALLY, HANDS OVER 500K TO MAJLIS AGAMA ISLAM WILAYAH PERSEKUTUAN (MAIWP)

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PUTRAJAYA, 5 September 2018 – QSR Brands (M) Holdings Bhd (operator of KFC, Pizza Hut and Ayamas) contributed RM528,700.23 to Majlis Agama Islam Wilayah Persekutuan (MAIWP). This is part of QSR Brands’ total Business Zakat distribution amount of RM 9,975,476.00 for the financial year ended 2017.
Dato’ Seri Mohamed Azahari bin Mohamed Kamil, the Managing Director of QSR Brands, presented the Business Zakat contribution on behalf of the QSR Brands Group of Companies to the representative of PPZ-MAIWP, Dato’ Dr. Mujahid Yusof, Minister at the Prime Minister Office, (Religious Affair). The event was held in Dewan Satria, Dorsett Hotel, Presint 3, Putrajaya.
“This is our small contribution in sharing the success and profits that we have achieved all this while. We are grateful for the hard work and dedication by our fellow employees at QSR Brands that has produced very encouraging results for the company. We hope that with this contribution, QSR Brands will continue to benefit everyone,” said Dato’ Seri Mohamed Azahari.
Also present at the event were the YB Deputy Minister, Hajah Fuziah Salleh, Director General of JAKIM and Chairman of MAIWP and other corporate bodies from EXIM Bank, MayBank Islamic, MBSB Bank, Affin Islamic Bank and Bank Pembangunan.
QSR Brands will join any ceremony planned by the Zakat Collection Centres to hand-over the payments to the underprivileged.

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News and Press >GANDINGAN QSR BRANDS DAN WIDAD EDUCATION MENAWARKAN PELUANG PENDIDIKAN, LATIHAN INDUSTRI DAN PEMBANGUNAN KERJAYA

GANDINGAN QSR BRANDS DAN WIDAD EDUCATION MENAWARKAN PELUANG PENDIDIKAN, LATIHAN INDUSTRI DAN PEMBANGUNAN KERJAYA

GANDINGAN QSR BRANDS DAN WIDAD EDUCATION MENAWARKAN PELUANG PENDIDIKAN, LATIHAN INDUSTRI DAN PEMBANGUNAN KERJAYA

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KUALA LUMPUR, 1 September 2018 – QSR Brands (M) Holdings Bhd (QSR Brands), syarikat pengeluar makanan bersepadu dan pengendali rangkaian restoran terbesar di rantau ini dengan lebih daripada 1,260 restoran KFC dan Pizza Hut di Malaysia, Singapura, Brunei dan Kemboja; telah menandatangani sebuah Memorandum Persefahaman (MoU) dengan Widad Education Sdn. Bhd. bagi kolaborasi untuk mewujudkan peluang pembangunan, sokongan dan memperkayakan aktiviti penyelidikan dan program pendidikan dan latihan dalam bidang-bidang yang akan memberi manfaat kepada kedua-dua belah pihak.

Kerjasama QSR Brands meliputi penyediaan penempatan latihan industri kepada para pelajar Widad Education Sdn Bhd di dalam jurusan yang berkaitan dengan industri pengurusan restoran mengikut terma dan syarat yang telah ditetapkan dan penawaran tempat untuk pembelajaran berasaskan ‘work based learning’.

Di samping itu, QSR Brands dan Widad Education Sdn Bhd akan berkongsi sumber dan kepakaran di dalam bidang tertentu, serta memberi peluang kepada anggota pekerja di restoran – restoran QSR Brands yang kompeten dan terlatih untuk memperoleh pengiktirafan profesional khusus untuk pembangunan kerjaya mereka di dalam industri ini.

MoU berkenaan telah ditandatangani oleh YBhg. Dato’ Seri Mohamed Azahari Mohamed Kamil, Pengarah Urusan QSR Brands dan YBhg. Dato’ Mohd Rizal Bin Mohd Jaafar, Ketua Pegawai Eksekutif Widad Business Group dalam satu majlis yang diadakan di Royal Widad Residence UTM KL. Majlis ini turut melibatkan MoU bersama tiga (3) lagi organisasi iaitu Mastem, Widyatama Universiti dan Esa Unggul Universiti serta disaksikan ahli-ahli Lembaga Pengarah Universiti, Naib Canselor Widad University College, Ketua Pegawai Operasi Widad Education Sdn Bhd, dekan-dekan fakulti.

YBhg. Dato’ Seri Mohamed Azahari Mohamed Kamil berkata kerjasama strategik bersama Widad Education Sdn Bhd ini adalah salah satu daripada inisiatif tanggungjawab korporat untuk menyumbang dalam sektor pendidikan.

“Kami amat berbesar hati untuk menyertai kolaborasi bersama Widad Education Sdn Bhd kerana ini merupakan sebahagian daripada tanggungjawab kami di dalam menyumbang ke dalam pembangunan sektor pendidikan di Malaysia. Kerjasama ini juga memberi peluang kepada para pelajar untuk memperluaskan ilmu dengan pendedahan awal dalam industri pekerjaan melalui latihan industri yang bakal dilaksanakan melalui kolaborasi ini.

Tambah beliau, “Di samping itu, perjanjian ini akan memberi peluang kepada peningkatan kepakaran anggota pekerja kami terutamanya di dalam bidang pengurusan restoran dengan menyediakan pengiktirafan profesional yang khusus dalam bidang pengurusan restoran dalam industri yang serba kompetitif ini. Kolaborasi ini dapat menyumbang kepada aspek pembangunan kerjaya anggota pekerja kami seterusnya memberi peluang buat QSR untuk terus mengekalkan kedudukan sebagai peneraju pasaran dalam segmen perkhidmatan restoran terkemuka di Malaysia.

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News and Press >BOTANICA. CT TOWNSHIP IN BALIK PULAU SET TO ENJOY ITS OWN 24 HOURS KFC DRIVE-THRU IN 2019

BOTANICA. CT TOWNSHIP IN BALIK PULAU SET TO ENJOY ITS OWN 24 HOURS KFC DRIVE-THRU IN 2019

BOTANICA. CT TOWNSHIP IN BALIK PULAU SET TO ENJOY ITS OWN 24 HOURS KFC DRIVE-THRU IN 2019

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PENANG, 28 August 2018 – Residents in the sprawling at Botanica.CT Township in Balik Pulau will have more reason to cheer as popular fast food restaurant KFC will be opening its doors for business by the fourth quarter of 2019.

A memorandum of understanding (MoU) was signed between MTT Properties & Development Sdn Bhd (MTT Properties), a subsidiary of MTT Group of Companies and QSR Brands (M) Holdings Bhd (QSR Brands), through its wholly owned subsidiary company, QSR Stores Sdn Bhd (QSR Stores) to provide KFC Drive-Thru restaurant service.

The MoU was signed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Dato’ Seri Kenny Ong, Group Executive Chairman of MTT Group of Companies in a ceremony held at Botanica Mansion, Balik Pulau. Also present at the ceremony were YB Dato’ Haji Abdul Halim Haji Hussain, Penang State Exco for Local & International Trade, Consumer Affairs and Entrepreneurship Development and Pulau Betong Assemblyman YB Haji Mohd Tuah Ismail.

Dato’ Seri Kenny Ong emphasized that this strategic collaboration between MTT Properties and QSR Brands marks another milestone to the development of Botanica.CT’s commercial parcel. The participation of the iconic restaurant brand as one of the major anchor tenants will enhance Botanica CT Centre’s potential as the future commercial landmark of Balik Pulau while providing an attractive amenity to the surrounding residents.

According to Dato’ Seri Mohamed Azahari, the strategic partnership offers an excellent opportunity for QSR Brands to expand its business and restaurant services. He added that as a market leader in Malaysia’s quick service restaurants industry, it aims to be easily accessible to consumers. The company will also place great emphasis on its expansion strategies to meet consumer demands, while continuing to strengthen its core product and service offerings.

“QSR Brands truly believes in Botanica.CT Centre’s potential in meeting the demands for Finger Lickin’ Good KFC in this locality. Through this partnership, we will be offering the community in Balik Pulau and the residents of Botanica.CT with 24 hours finger lickin’ good meals. The new store will be able to accommodate up to 180 customers and have a drive-thru section. MTT Properties’ solid reputation and QSR Brands being the leader in the quick-service restaurant segment in Malaysia, we are positive that we will be able to tap into each other’s resources towards achieving our missions,” he added.

Strategically located at the intersection of Jalan Sungai Rusa and Jalan Sungai Air Putih. Botanica CT Centre is part of the Botanica.CT garden township located in Balik Pulau where existing completed developments consist of terrace houses, semi-detached houses, bungalows, Botanica Mansion and the Prince of Wales Island International School. Botanica.CT also has its own Auxiliary Police, which was launched officially last year, for patrolling the community to oversee safety and security.

This commercial development will see the construction of a 80,000-square feet supermarket, 2 Drive-Thru restaurants and 22 units shop offices. Construction is expected to commence in the fourth quarter of 2018. Both supermarket and Drive-Thru restaurants will be the very first of its kind for the residents of Balik Pulau.

Dato’ Seri Kenny Ong informed that MTT Properties successfully signed tenancy agreements with TF Value-Mart Sdn. Bhd. for the supermarket in November last year and subsequently acquired Starbucks to operate the first Starbucks Drive-Thru in Balik Pulau in January of this year.

Botanica CT Centre also offers 22 units of 22’ x 75’ two-storey shop offices which will offer other retail options for this commercial precinct. It is expected to bring in retail businesses such as F&B outlets, beauty salons, convenient store, bank etc. It is now open for registration!.

About QSR Brands (M) Holdings Bhd (QSR):
A franchisee of 800 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, QSR is also the operator of Pizza Hut in Malaysia and Singapore, with more than 380 restaurants in Malaysia and 80 restaurants in Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production and processing as well as a host of ancillary businesses including baking, commissary and sauce production. This makes QSR the first and only fully-integrated food operator in Malaysia. QSR and its subsidiaries guarantee full halal compliance to customers in all of the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009.

About MTT Properties & Development Sdn Bhd: BOTANICA.CT is developed by MTT Properties & Development Sdn Bhd, a subsidiary of the MTT Group of Companies, MTT has a 50 year track record in stevedoring, barging, shipping, total logistics, international freight forwarding, customs brokerage and road transportation.In 2006, Dato’ Seri Kenny Ong, the Group Executive Chairman established MTT Properties & Development Sdn Bhd as part of MTT’s diversification in its business development.

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News and Press >KFC AND PIZZA HUT TO GROW DELIVERY THROUGH PARTNERSHIP WITH FOODPANDA

KFC AND PIZZA HUT TO GROW DELIVERY THROUGH PARTNERSHIP WITH FOODPANDA

KFC AND PIZZA HUT TO GROW DELIVERY THROUGH PARTNERSHIP WITH FOODPANDA

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Kuala Lumpur, 17 August 2018 – QSR Brands (M) Holdings Bhd (QSR Brands), the region’s largest quick service restaurant operator, with over 1,080 KFC and Pizza Hut restaurants in Malaysia, today announced its partnership with foodpanda, the country’s leading on-demand delivery service provider.

The partnership aligns with QSR Brands’ customer-centric strategy to create greater service accessibility for its customers to be able to enjoy offerings from KFC and Pizza Hut easier while driving profitable growth for both brands as well as foodpanda. Currently there are over 320 KFC and Pizza Hut outlets in Malaysia offering delivery services through their own platforms.

The Memorandum of Agreement (MoA) was formalised with a document exchange between Merrill Pereyra, CEO of Restaurant Division, QSR Brands and Sayantan Das, Managing Director, foodpanda Malaysia, and in the presence of Yang Berhormat Dato’ Kamaruzzaman Abu Kassim, Chairman of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands, and Jakob Angele, Chief Executive Officer of foodpanda Asia Pacific.

Dato’ Seri Mohamed Azahari Mohamed Kamil said that the initiative with foodpanda will complement existing delivery services by KFC and Pizza Hut restaurants and is expected to grow the number of delivery outlets for both KFC and Pizza Hut to about 480 by end of 2018 and to an estimated 730 by the end of 2019.

“This partnership with foodpanda is a progressive step towards expanding our reach by growing our delivery services across our two main quick service restaurants brands, KFC and Pizza Hut. This will provide a new revenue stream by serving not only our non-delivery outlets but also complement existing delivery outlets. KFC and Pizza Hut are household favourites in Malaysia and we strive to ensure that our customers always have a satisfying experience when they chose to dine with us, be it via in-store dining, take-out or delivery to their doorstep,” he said.

Meanwhile, Dato’ Kamaruzzaman stated that the strategic partnership is a great practice that is very much alive in the diversified Johor Corporation Group. “This will strengthen QSR Brands’ leadership position even further. Such partnerships provide the group with an edge over its competitors, allowing it to expand its presence by leveraging on its partners’ network.”

QSR Brands will play an encompassing role to assure all foodpanda halal food delivery service will be certified end-to-end in the near future from the point of pick-up to the drop-off at the consumer’s doorstep.

“Beyond that, we are proud to be able to contribute to foodpanda’s halal credentials by sharing our best practices and expertise to provide customers a greater selection of halal food outlets for delivery. QSR Brands is a trusted name in providing a consummate halal assurance to all our customers,” Dato’ Seri Mohamed Azahari added.

Customers can place their delivery orders via multiple channels across KFC, Pizza Hut and foodpanda platforms, giving them the flexibility to enjoy KFC’s and Pizza Hut’s delicious offerings anytime, anywhere with just a few clicks.

“Food delivery services have grown exponentially in Malaysia over the past 6 years and foodpanda has contributed to that growth. We are proud to add two of the biggest names in quick service restaurants in Malaysia, KFC and Pizza Hut, to our stable of over 1,900 restaurants and we hope to contribute to the growth in KFC’s and Pizza Hut’s delivery business,” Sayantan Das, Managing Director, foodpanda Malaysia said.

“foodpanda’s commitment to halal delivery services has been a cornerstone of our success to date and with QSR Brands as our partner, we can only grow to better serve our 5 million registered users for their halal food needs through our delivery fleet of over 1,200 riders,” Das added.

foodpanda’s delivery services for KFC and Pizza Hut will be rolled out in stages beginning September 2018 in the Klang Valley, Johor Bahru and Penang. The service will also offer customers 24-hour deliveries from selected KFC stores.

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News and Press >MEMORANDUM PERSEFAHAMAN (MoU) ULUNG DI ANTARA QSR BRANDS (M) HOLDINGS BHD DAN UNIVERSITI SAINS MALAYSIA UNTUK PENGKOMERSIALAN ASET DAN PENJANAAN DANA

MEMORANDUM PERSEFAHAMAN (MoU) ULUNG DI ANTARA QSR BRANDS (M) HOLDINGS BHD DAN UNIVERSITI SAINS MALAYSIA UNTUK PENGKOMERSIALAN ASET DAN PENJANAAN DANA

MEMORANDUM PERSEFAHAMAN (MoU) ULUNG DI ANTARA QSR BRANDS (M) HOLDINGS BHD DAN UNIVERSITI SAINS MALAYSIA UNTUK PENGKOMERSIALAN ASET DAN PENJANAAN DANA

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PULAU PINANG, 4 Julai 2018 – QSR Brands (M) Holdings Bhd (QSR Brands), syarikat pengeluar makanan bersepadu dan pengendali rangkaian restoran terbesar di rantau ini dengan lebih daripada 1,260 restoran KFC dan Pizza Hut di Malaysia, Singapura, Brunei dan Kemboja; telah menandatangani sebuah Memorandum Persefahaman (MoU) buat julung kali dengan universiti tempatan, Universiti Sains Malaysia (USM), untuk saling berkolaborasi melaksanakan pembangunan restoran di kawasan yang berpotensi di Kampus Induk dan Kampus Kejuruteraan USM, Pulau Pinang.
MoU yang telah ditandatangani ini juga bertujuan bagi mewujudkan kerjasama dan meneroka peluang untuk membangun, menyokong dan memperkayakan aktiviti penyelidikan, program pendidikan dan latihan dalam bidang yang akan memberi manfaat kepada kedua-dua belah pihak.
QSR Brands dan USM bakal berkongsi kepakaran dan sumber untuk membangunkan micro-credential degree dalam bidang pengurusan restoran dan pematuhan halal. Ini akan memberi peluang kepada anggota pekerja di restoran – restoran QSR Brands yang kompeten dan terlatih untuk memperoleh pengiktirafan profesional daripada USM khusus untuk pembangunan kerjaya mereka di dalam industri ini.

Di samping itu, QSR Brands juga bakal menyediakan penempatan latihan industri dan peluang pekerjaan kepada para pelajar USM di dalam jurusan yang berkaitan dengan industri pengurusan restoran mengikut terma dan syarat yang telah ditetapkan.
Manakala, USM sebagai universiti penyelidikan terkemuka di Malaysia, sedia menjalankan penyelidikan mengenai pematuhan halal serta penerokaan teknologi dan robotik yang berkaitan dengan perniagaan QSR Brands dan industri yang terlibat berdasarkan keperluan pasaran semasa.

MoU berkenaan telah ditandatangani oleh YBhg. Datuk Mohamed Azahari Mohamed Kamil, Pengarah Urusan QSR Brands dan Profesor Datuk Dr. Asma Ismail, Naib Canselor Universiti Sains Malaysia dalam satu majlis yang diadakan di Kampus Kejuruteraan Universiti Sains Malaysia.

Datuk Mohamed Azahari Mohamed Kamil berkata kerjasama strategik bersama USM ini membuka peluang baik kepada QSR Brands dalam usaha untuk memperluaskan perniagaan.

“Sebagai peneraju pasaran dalam segmen perkhidmatan restoran di Malaysia, kami meletakkan penekanan khusus terhadap strategi pembangunan kami supaya dapat memenuhi tuntutan pelanggan pada hari ini dan masa hadapan. Kami amat berbesar hati di atas kolaborasi ini kerana ianya membuka peluang buat QSR untuk memperlebarkan jaringan perkhidmatan restoran kami di kampus terkemuka seperti Universiti Sains Malaysia. Ini merupakan kolaborasi komersial buat julung kali diantara QSR Brands bersama universiti awam tempatan, USM, untuk pengkomersialan aset dan penjanaan dana sebagai pertambahan perolehan secara berterusan kepada potfolio pelaburan USM. QSR Brands berhasrat untuk terus melebarkan kolaborasi bersama universiti-universiti tempatan antaranya perjanjian kerjasama yang akan ditandatangani bersama Universiti Teknologi Malaysia untuk membuka restoran KFC di UTM Gurney Mall, @ Residensi UTMKL. Ini sejajar dengan matlamat kami untuk membuka 23 cawangan restoran KFC bagi tahun 2018 sebagai sebahagian daripada strategi pembangunan jenama KFC.”

Tambah beliau, usaha ini mampu mengukuhkan kedudukan pasaran syarikat terutamanya menerusi aspek pensijilan professional dan pematuhan halal serta aplikasi teknologi. “Di samping itu, micro-credential degree yang bakal dibangunkan menerusi perjanjian ini akan memberi pengiktirafan ke atas kepakaran anggota pekerja kami di dalam bidang pengurusan restoran dan pematuhan halal. Kerjasama ini juga memberi peluang untuk kami menyelidik dan meneroka pelbagai pendekatan yang boleh diaplikasi di dalam proses pengeluaran dan perkhidmatan melalui kemudahan teknologi dan robotik.”

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News and Press >COLOURFUL TWIST OF MEXICAN FLAVOURS WITH THE NEW KFC MAD MEX TWISTER

COLOURFUL TWIST OF MEXICAN FLAVOURS WITH THE NEW KFC MAD MEX TWISTER

COLOURFUL TWIST OF MEXICAN FLAVOURS WITH THE NEW KFC MAD MEX TWISTER

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KUALA LUMPUR, 3 JULY 2018 – Colourful Mexican flavours are here to put a spin on KFC’s popular Twister. For a limited time only, KFC Malaysia is bringing its fans for a lively Mexican escapade with the new KFC Mad Mex Twister.

True to the Twister promise of fresh quality ingredients in a delicious convenient wrap, the Mad Mex Twister brings a vibrant new dimension to the menu, with uniquely Mexican ingredients including Mexican kidney beans, chickpeas, corn and a special Spicy Mexican Cheese sauce. Deliciously combined with the signature KFC Zinger strips and fresh shredded lettuce, the Mad Mex Twister offers a complete Mexican enjoyment in a warm toasted portable wrap.

“KFC Twister is a popular favourite offering fans another way to enjoy KFC. The new Mad Mex Twister is a limited time offer that brings an ingenious new Mexican twist to the favourite Twister. The delightful combination of flavours, colours and textures with our signature KFC Zinger strips and the special Spicy Mexican Cheese, it is truly Mex to the Max and also satisfaction to the max,” said Ling Mee Jiuan, Senior Vice President, KFC Malaysia.

The KFC Mad Mex Twister is available starting from RM7.50 à la carte. Also available in combo and box meals. Starting from RM10.90, the Mad Mex Twister combo comes with a regular Crispier Fries and a carbonated drink. While the big eat Mad Mex Box includes an additional piece of Hot & Spicy or Original Recipe chicken. Get it before the promotion ends.

Available across KFC restaurants nationwide from 3 July 2018 while stocks last. It’s Mex to the Max! For more information, please visit www.kfc.com.my

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News and Press >THE MoU OF QSR BRANDS (M) HOLDINGS BHD’s GROUP WITH PETRONAS DAGANGAN BERHAD

THE MoU OF QSR BRANDS (M) HOLDINGS BHD’s GROUP WITH PETRONAS DAGANGAN BERHAD

THE MoU OF QSR BRANDS (M) HOLDINGS BHD’s GROUP WITH PETRONAS DAGANGAN BERHAD

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KUALA LUMPUR, 15 May 2018 – QSR Brands (M) Holdings Bhd (QSR Brands), the region’s largest quick service restaurant operator with over 1,250 KFC and Pizza Hut restaurants in Malaysia, Singapore, Brunei and Cambodia; through its wholly owned subsidiary company, QSR Stores Sdn Bhd (QSR Stores) has signed a Memorandum of Understanding (MoU) with PETRONAS Dagangan Berhad (PDB) to offer KFC products and its Drive-Thru service to more PETRONAS customers nationwide.
In the MoU between both parties, QSR Stores is to establish 50 new KFC Drive-Thru outlets at PETRONAS stations nationwide, within the next three years.

The MoU was signed by Ling Mee Jiuan, Senior Vice President of KFC Malaysia and Aadrin Azly, Head of Retail Business Division, PETRONAS Dagangan Berhad in a ceremony held at KFC PETRONAS TTDI Drive-Thru.

Also present at the ceremony were YBhg. Datuk Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands, YBhg. Dato’ Sri Syed Zainal Abidin Syed M Tahir, Vice President Marketing, Downstream Business PETRONAS, Merrill Pereyra, Restaurant CEO of QSR Brands and YBhg. Dato’ Mohd Ibrahimnuddin Mohd Yunus, Managing Director and CEO of PETRONAS Dagangan Berhad.

Datuk Mohamed Azahari Mohamed Kamil said that the strategic collaboration with PDB provides excellent opportunity for QSR Brands to expand its business and restaurant services for the next three years.

“As a market leader within the quick service restaurants segment in Malaysia, we want our service to be easily accessible to our customers. While continuing to strengthen our core product and service offerings to deliver excellent customer experiences, we place a great emphasis on our expansion strategies so we could meet the elevated demands of our customers today and tomorrow. PDB is a market leader in its industry and a trusted fuel provider in the country. Through this collaboration, we are looking forward to grow and expand our business with PETRONAS’ strong presence in the country.”

Dato’ Sri Syed Zainal added, “Since 2003, PDB and QSR Brands have been enjoying mutual business success leveraging on each other’s’ strength. Today, we are pleased with QSR Brands’ commitment to further expand its foothold within our wide network of PETRONAS stations. As two market leaders in our very own right, this strategic partnership is a testimony of our aspiration to widen our offerings and continue to serve Malaysians better. We will also be looking at joint promotions, marketing campaigns and loyalty programmes in the near future to further add value to our customers.”

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News and Press >THE FIERCELY CRUNCHY KFC NACHO CHEEZY CRUNCH

THE FIERCELY CRUNCHY KFC NACHO CHEEZY CRUNCH

THE FIERCELY CRUNCHY KFC NACHO CHEEZY CRUNCH

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KUALA LUMPUR, 8 MAY 2018 – KFC Malaysia is taking its fans on a tantalising adventure this Ramadan season with their latest fiercely crunchy indulgence- KFC Nacho Cheezy Crunch. This limited-time offering is here to beat the ordinary and rouse fried chicken enthusiasts with the mouth-watering combination of nacho crunchiness and Jalapeno Cheese.
The unrivalled crunch of KFC Nacho Cheezy Crunch comes from a luscious layer of crunchy nacho flakes breaded over Hot & Spicy marinated chicken. It is fiercely enticing, served with Jalapeno Cheese sauce for an enhanced eating experience.
“We specially created this new innovation for everyone who love their chicken extra crunchy and extra cheesy. The nacho breading over our Hot & Spicy chicken, served with delicious Jalapeno Cheese sauce, makes for a fierce crunch like no other. The sensation of sinking your teeth through the crunchy outer layers into the succulent chicken, offer a real satisfaction in every bite,” said Ling Mee Jiuan, Senior Vice President, KFC Malaysia.
“With Ramadhan just around the corner, we hope this Nacho Cheezy Crunch will offer a special buka puasa treat to friends and familes,” she added.
KFC Nacho Cheezy Crunch is available in 2-piece and 3-piece chicken combo meals. Priced from RM14.90, each combo meal comes with Jalapeno Cheese sauce, signature KFC sides of coleslaw and whipped potato, along with SJORA drink, a premium refreshing beverage ideal for breaking fast.
The KFC Nacho Cheezy Crunch is available nationwide at all KFC restaurants from 8 May 2018, while stocks last! For more information, please visit: www.kfc.com.my

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News and Press >ADD HOPE DRIVE BY KFC COLLECTED RM4.2 MILLION FUNDS

ADD HOPE DRIVE BY KFC COLLECTED RM4.2 MILLION FUNDS

ADD HOPE DRIVE BY KFC COLLECTED RM4.2 MILLION FUNDS

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PUTRAJAYA, 18 MARCH 2018: KFC Malaysia closes its annual corporate social responsibility campaign, Add Hope 2017 with a remarkable achievement collecting RM4.2 million funds- the highest record over the past 11 years of running.

The collection was announced by Yang Berhormat Dato’ Kamaruzzaman Abu Kassim, President & Chief Executive of Johor Corporation cum Chairman of QSR Brands (M) Holdings Berhad (QSR Brands), during a finale event held at Dataran Perbadanan Putrajaya, Precint 3, Putrajaya, today.

Gracing the occasion was the Royal Patron of Add Hope Malaysia, Duli Yang Maha Mulia Raja Zarith Sofiah Binti Almarhum Sultan Idris Shah, the Permaisuri of Johor. Also present to show her support was Yang Mulia Che’ Puan Khaleeda Binti Bustamam.

While addressing the guests, Dato’ Kamaruzzaman Abu Kassim stated: “This program is a long-term effort. With that, it requires support and collaboration from everyone in order for us to create change.

“No words can fully express my gratitude for the generosity shown by our fellow Malaysians. With your donations, we are able to distribute the contribution. Let us continue to work together with KFC Malaysia and push this effort to greater level in the coming years so that more deserving families can be aided and benefit from the funds.”

The annual initiative began its fund-raising efforts since the launch of the campaign in June 2017. Similar to previous years, funds were raised through the sales from KFC’s Add Hope Meal sets, online donations as well as donation boxes placed at KFC counters across Malaysia.

In a continuous effort to raise public awareness on world hunger and poverty issues, a public charity ‘Add Hope Run – Stop Hunger’ was organised for the closing ceremony. With the theme ‘Empowering Juniors, Inspiring Change’, the charity run aims to instil good values to the young generation, providing them with early education and awareness about the cause.

This charity run which was held for the first time by KFC Add Hope Malaysia has witnessed more than 2,500 young participants who made their steps count, as young advocates to this noble cause.

“We believe that our children play a vital role in our society to shape a better world ahead. Charity begins at home. As family or parents, we should instil the right values and provide them with early education and ample exposure especially on these humanitarian issues so that our future generation will be more compassionate towards the less fortunate. And today, we are encouraging them to be young advocates for the cause,” Dato’ Kamaruzzaman added.

Also present in the ceremony, Datuk Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands; Merrill Pereyra, KFC Malaysia’s Chief Executive Officer; Madelene Sachi, representative of KFC Asia; Carlos Melendez, representative of United Nations World Food Programme; as well as campaign spokesperson, Scha Alyahya.

Special guests include representatives from Non-Government Organisations (NGO), residents from local welfare and charitable homes along with senior management of KFC Malaysia and local celebrities present to perform.

QSR Brands is a company under Johor Corporation Group, managing the operations of more than 750 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia serving halal KFC fried chicken.

Majority of the proceeds will be channelled across Malaysia through collaborations with numerous associations with local NGOs and organisations in reaching out to underprivileged communities.

A portion of the proceeds will be channelled to United Nations’ World Food Programme to aid individuals from the most impoverished corners of the globe suffering from hunger and starvation.

For more info, visit www.facebook.com/AddHopeMalaysia.

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