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News and Press >THE MoU OF QSR BRANDS (M) HOLDINGS BHD’s GROUP WITH PETRONAS DAGANGAN BERHAD

THE MoU OF QSR BRANDS (M) HOLDINGS BHD’s GROUP WITH PETRONAS DAGANGAN BERHAD

THE MoU OF QSR BRANDS (M) HOLDINGS BHD’s GROUP WITH PETRONAS DAGANGAN BERHAD

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KUALA LUMPUR, 15 May 2018 – QSR Brands (M) Holdings Bhd (QSR Brands), the region’s largest quick service restaurant operator with over 1,250 KFC and Pizza Hut restaurants in Malaysia, Singapore, Brunei and Cambodia; through its wholly owned subsidiary company, QSR Stores Sdn Bhd (QSR Stores) has signed a Memorandum of Understanding (MoU) with PETRONAS Dagangan Berhad (PDB) to offer KFC products and its Drive-Thru service to more PETRONAS customers nationwide.
In the MoU between both parties, QSR Stores is to establish 50 new KFC Drive-Thru outlets at PETRONAS stations nationwide, within the next three years.

The MoU was signed by Ling Mee Jiuan, Senior Vice President of KFC Malaysia and Aadrin Azly, Head of Retail Business Division, PETRONAS Dagangan Berhad in a ceremony held at KFC PETRONAS TTDI Drive-Thru.

Also present at the ceremony were YBhg. Datuk Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands, YBhg. Dato’ Sri Syed Zainal Abidin Syed M Tahir, Vice President Marketing, Downstream Business PETRONAS, Merrill Pereyra, Restaurant CEO of QSR Brands and YBhg. Dato’ Mohd Ibrahimnuddin Mohd Yunus, Managing Director and CEO of PETRONAS Dagangan Berhad.

Datuk Mohamed Azahari Mohamed Kamil said that the strategic collaboration with PDB provides excellent opportunity for QSR Brands to expand its business and restaurant services for the next three years.

“As a market leader within the quick service restaurants segment in Malaysia, we want our service to be easily accessible to our customers. While continuing to strengthen our core product and service offerings to deliver excellent customer experiences, we place a great emphasis on our expansion strategies so we could meet the elevated demands of our customers today and tomorrow. PDB is a market leader in its industry and a trusted fuel provider in the country. Through this collaboration, we are looking forward to grow and expand our business with PETRONAS’ strong presence in the country.”

Dato’ Sri Syed Zainal added, “Since 2003, PDB and QSR Brands have been enjoying mutual business success leveraging on each other’s’ strength. Today, we are pleased with QSR Brands’ commitment to further expand its foothold within our wide network of PETRONAS stations. As two market leaders in our very own right, this strategic partnership is a testimony of our aspiration to widen our offerings and continue to serve Malaysians better. We will also be looking at joint promotions, marketing campaigns and loyalty programmes in the near future to further add value to our customers.”

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News and Press >THE FIERCELY CRUNCHY KFC NACHO CHEEZY CRUNCH

THE FIERCELY CRUNCHY KFC NACHO CHEEZY CRUNCH

THE FIERCELY CRUNCHY KFC NACHO CHEEZY CRUNCH

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KUALA LUMPUR, 8 MAY 2018 – KFC Malaysia is taking its fans on a tantalising adventure this Ramadan season with their latest fiercely crunchy indulgence- KFC Nacho Cheezy Crunch. This limited-time offering is here to beat the ordinary and rouse fried chicken enthusiasts with the mouth-watering combination of nacho crunchiness and Jalapeno Cheese.
The unrivalled crunch of KFC Nacho Cheezy Crunch comes from a luscious layer of crunchy nacho flakes breaded over Hot & Spicy marinated chicken. It is fiercely enticing, served with Jalapeno Cheese sauce for an enhanced eating experience.
“We specially created this new innovation for everyone who love their chicken extra crunchy and extra cheesy. The nacho breading over our Hot & Spicy chicken, served with delicious Jalapeno Cheese sauce, makes for a fierce crunch like no other. The sensation of sinking your teeth through the crunchy outer layers into the succulent chicken, offer a real satisfaction in every bite,” said Ling Mee Jiuan, Senior Vice President, KFC Malaysia.
“With Ramadhan just around the corner, we hope this Nacho Cheezy Crunch will offer a special buka puasa treat to friends and familes,” she added.
KFC Nacho Cheezy Crunch is available in 2-piece and 3-piece chicken combo meals. Priced from RM14.90, each combo meal comes with Jalapeno Cheese sauce, signature KFC sides of coleslaw and whipped potato, along with SJORA drink, a premium refreshing beverage ideal for breaking fast.
The KFC Nacho Cheezy Crunch is available nationwide at all KFC restaurants from 8 May 2018, while stocks last! For more information, please visit: www.kfc.com.my

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News and Press >ADD HOPE DRIVE BY KFC COLLECTED RM4.2 MILLION FUNDS

ADD HOPE DRIVE BY KFC COLLECTED RM4.2 MILLION FUNDS

ADD HOPE DRIVE BY KFC COLLECTED RM4.2 MILLION FUNDS

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PUTRAJAYA, 18 MARCH 2018: KFC Malaysia closes its annual corporate social responsibility campaign, Add Hope 2017 with a remarkable achievement collecting RM4.2 million funds- the highest record over the past 11 years of running.

The collection was announced by Yang Berhormat Dato’ Kamaruzzaman Abu Kassim, President & Chief Executive of Johor Corporation cum Chairman of QSR Brands (M) Holdings Berhad (QSR Brands), during a finale event held at Dataran Perbadanan Putrajaya, Precint 3, Putrajaya, today.

Gracing the occasion was the Royal Patron of Add Hope Malaysia, Duli Yang Maha Mulia Raja Zarith Sofiah Binti Almarhum Sultan Idris Shah, the Permaisuri of Johor. Also present to show her support was Yang Mulia Che’ Puan Khaleeda Binti Bustamam.

While addressing the guests, Dato’ Kamaruzzaman Abu Kassim stated: “This program is a long-term effort. With that, it requires support and collaboration from everyone in order for us to create change.

“No words can fully express my gratitude for the generosity shown by our fellow Malaysians. With your donations, we are able to distribute the contribution. Let us continue to work together with KFC Malaysia and push this effort to greater level in the coming years so that more deserving families can be aided and benefit from the funds.”

The annual initiative began its fund-raising efforts since the launch of the campaign in June 2017. Similar to previous years, funds were raised through the sales from KFC’s Add Hope Meal sets, online donations as well as donation boxes placed at KFC counters across Malaysia.

In a continuous effort to raise public awareness on world hunger and poverty issues, a public charity ‘Add Hope Run – Stop Hunger’ was organised for the closing ceremony. With the theme ‘Empowering Juniors, Inspiring Change’, the charity run aims to instil good values to the young generation, providing them with early education and awareness about the cause.

This charity run which was held for the first time by KFC Add Hope Malaysia has witnessed more than 2,500 young participants who made their steps count, as young advocates to this noble cause.

“We believe that our children play a vital role in our society to shape a better world ahead. Charity begins at home. As family or parents, we should instil the right values and provide them with early education and ample exposure especially on these humanitarian issues so that our future generation will be more compassionate towards the less fortunate. And today, we are encouraging them to be young advocates for the cause,” Dato’ Kamaruzzaman added.

Also present in the ceremony, Datuk Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands; Merrill Pereyra, KFC Malaysia’s Chief Executive Officer; Madelene Sachi, representative of KFC Asia; Carlos Melendez, representative of United Nations World Food Programme; as well as campaign spokesperson, Scha Alyahya.

Special guests include representatives from Non-Government Organisations (NGO), residents from local welfare and charitable homes along with senior management of KFC Malaysia and local celebrities present to perform.

QSR Brands is a company under Johor Corporation Group, managing the operations of more than 750 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia serving halal KFC fried chicken.

Majority of the proceeds will be channelled across Malaysia through collaborations with numerous associations with local NGOs and organisations in reaching out to underprivileged communities.

A portion of the proceeds will be channelled to United Nations’ World Food Programme to aid individuals from the most impoverished corners of the globe suffering from hunger and starvation.

For more info, visit www.facebook.com/AddHopeMalaysia.

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News and Press >KFC GOLDEN EGG CRUNCH – SHARE GOLDEN MOMENTS WITH KFC THIS FESTIVE SEASON

KFC GOLDEN EGG CRUNCH – SHARE GOLDEN MOMENTS WITH KFC THIS FESTIVE SEASON

KFC GOLDEN EGG CRUNCH – SHARE GOLDEN MOMENTS WITH KFC THIS FESTIVE SEASON

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KUALA LUMPUR, 30 JANUARY 2018 – KFC Malaysia is ushering this festive season with a golden favourite that is set to delight KFC fans and make gatherings with friends and family more joyful. The KFC Golden Egg Crunch features the popular favourite salted egg, with spicy curry leaves and sweet basil, promising a mouth-watering experience that is irresistible.
A limited time special, this unique aromatic fusion of savoury, spicy and sweet flavours with the signature crunchy Hot & Spicy KFC chicken is a scrumptious meal that will whet anyone’s appetite. “Salted egg has been a real hit amongst Malaysians and we have given it a KFC twist to make it even more distinctive and flavourful for our customers. KFC Golden egg Crunch is extra special for the festivities for friends and families to enjoy,” said Merrill Pereyra, CEO of Restaurant Division, QSR Brands (M) Holdings Bhd.
KFC Golden Egg Crunch is available in 2-piece and 3-piece chicken combo meals. Priced from RM14.50, each combo meal comes with signature KFC sides of coleslaw and whipped potato, and a refreshing cup of Mug Sarsaparilla.
To cater to bigger group eats during this festive time, KFC has also bundled a special Celebration Bucket of Original Recipe and Hot & Spicy chicken with a special side of KFC Cheezy Golden Sticks, filled with delicious shrimp and mushroom cream cheese. Perfect for gatherings with family and friends, the KFC Celebration Bucket comes in 5-piece and 9-piece chicken combos, including the new KFC Cheezy Golden Sticks, signature whipped potato, and carbonated soft drinks.
“Festivities bring people together and good food helps add to the enjoyment. Our KFC Golden Egg Crunch and Celebration Bucket were specially created with this in mind. We hope everyone enjoys these limited time specials and have a wonderful time this festive season!” he added.

KFC Golden Egg Crunch and KFC Celebration Bucket are available nationwide at all KFC restaurants from 25 January 2018, while stocks last! For more information, please visit: www.kfc.com.my

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