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News and Press >SEGi LAUNCHES FIRST EVER 2u2i DIPLOMA PROGRAMME IN RESTAURANT MANAGEMENT IN PARTNERSHIP WITH QSR BRANDS

SEGi LAUNCHES FIRST EVER 2u2i DIPLOMA PROGRAMME IN RESTAURANT MANAGEMENT IN PARTNERSHIP WITH QSR BRANDS

SEGi LAUNCHES FIRST EVER 2u2i DIPLOMA PROGRAMME IN RESTAURANT MANAGEMENT IN PARTNERSHIP WITH QSR BRANDS

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A University-Industry collaboration to boost graduate employability

Kota Damansara, 19 April 2019 – SEGi Group of Colleges (SGC) today launched its collaboration with QSR Brands (M) Holdings Bhd (QSR Brands) to implement 2u2i academic programme through the first-ever Diploma in Restaurant Management in support of flexible education as envisioned by Malaysia Education Blueprint 2015-2025 (Higher Education) in producing holistic, entrepreneurial and balanced graduates.
As a subset to Work-Based Learning, 2u2i study mode supports the blending of academic study and industrial training. The collaboration provides opportunity for students in the Diploma of Restaurant Management programme to receive experiential learning through industrial training with KFC restaurants following two years of academic study.
The programme’s curriculum was designed between SEGi Group of Colleges (SGC) and industry (QSR Brands) to ensure the courses, delivery and learning methods are relevant and conform to today’s industry needs. Students under the programme will undergo five restaurant training modules by QSR Brands equipped with structured training, assessments and designated trainers. With QSR Brands’ global state-of-the-art training infrastructure incorporating class-based, coaching, hands-on and e-learning, this 2u2i programme is set to boost students’ employability upon graduation.
In tandem with the launching ceremony, a Tripartite Memorandum of Understanding (MOU) was also established between SGC, QSR Brands and Majlis Agama Islam Negeri Pulau Pinang (MAINPP) to empower the B40 category in Pulau Pinang for equal opportunity and access to education and employment through SEGi SAG (Skill Academic Grant) initiative.
The agreement was signed and formalised by Mr. Cheah Teong Keat, Principal of SEGi College Penang, SEG International Bhd; Ling Mee Jiuan, Chief Operating Officer of KFC Malaysia; and Mr. Amran Hazali, Chief Executive Officer, Zakat Pulau Pinang, MAINPP; witnessed by Mr. Daniel Teng, Group Senior Executive Director, SEGi Holdings Sdn Bhd; Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands; and Dato’ Haji Abdul Malik Abul Kassim, Yang Di-Pertua MAINPP.
“We prioritise Employability and have collaborated with corporate partners to provide short term on-the-job training or internships to prepare our students for the workplace. However, there are areas where we can formally incorporate such on the job industrial training into our programmes. Today, we are very proud to partner with QSR Brands, to provide the opportunity for students of our Diploma in Restaurant Management to complete their industrial training at over 700 KFC outlets in Malaysia,” said Mr Daniel Teng
He also emphasised on the inclusivity of education and the need to reach out to students who are less privileged and provide them with equal opportunity to pursue higher education.
“For these students, we offer the Skill Academic Grant (or SAG) programme where they will be equipped with both skills training and academic qualifications so that they too will have a better chance to succeed in life. We work with government and non-governmental organisations, Members of Parliament and ADUNs, to identify SPM school leavers who can benefit from the SAG programme and this includes helping our students gain work experience and supplementary income through part time jobs,” added Mr Teng.
“The launch of the first ever 2u2i programme in Diploma of Restaurant Management with SEGi is another step forward in building the talent pool and driving our Environmental, Social and Governance (ESG) agenda in building sustainable future through quality workforce development. The curriculum designed with our involvement as an industry practitioner and holistic learning provided through our state of the art training infrastructure, focus to produce industry-aware and industry-ready graduates, which will benefit not only KFC but the industry in the long run. While serving at our restaurants as KFC trainee, undergraduates will also benefit from a monthly allowance of RM1,000.
Beyond that, we are proud to extend the initiative with Majlis Agama Islam Negeri Pulau Pinang to empower asnaf students selected under the 2u2i programme with equal employment opportunities after graduation as part of our philanthropic efforts,” said Dato’ Seri Mohamed Azahari.
Dato’ Haji Abdul Malik Abul Kassim, Yang Di-Pertua MAINPP welcomed the cooperation signed today between SEGi Group Of Colleges (SGC), QSR Brands (M) Bhd and Majlis Agama Islam Negeri Pulau Pinang (MAINPP), “Through the initiatives of these three parties, Zakat Pulau Pinang will find about 500 students from the existing asnaf database to attend various diploma programmes, such as Diploma in Restaurant Management, Diploma in Business Administration, Diploma in Culinary Arts and Diploma in Hotel Management. SEGi will provide financial assistance to participants of the programmes. In addition, participants of the programmes are also given the opportunity to work with QSR Brands after graduating. This is in line with the wishes and aspirations of Zakat Pulau Pinang who want to produce more skilled workers among the asnaf community. MAINPP wishes to express its appreciation to QSR Brands (M) Sdn Bhd for providing asnaf children the opportunity to develop their potential and build a better future.”

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News and Press >AYAMAS OFFERS DELICIOUS JUMBO CHICKEN SATAY FOR FANS TO SAVOUR ANY TIME OF THE DAY!

AYAMAS OFFERS DELICIOUS JUMBO CHICKEN SATAY FOR FANS TO SAVOUR ANY TIME OF THE DAY!

AYAMAS OFFERS DELICIOUS JUMBO CHICKEN SATAY FOR FANS TO SAVOUR ANY TIME OF THE DAY!

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PETALING JAYA, 2 April 2019 – Ayamas, a brand well-known for its frozen chicken-based products has created its own version of the well-known Malaysia heritage cuisine, a delicious chicken Satay that can be easily prepared whereby customers will only need to reheat the frozen satay by grilling, baking or microwaving.

The Ayamas Jumbo Chicken Satay features Ayamas premium boneless chicken cubes marinated in fresh chopped lemongrass, onion, garlic, and selected herbs and spices. It is then skewered and charcoal grilled carefully by Ayamas’ skilled workers for that unique satay aroma, before being frozen and packed.

“Our customers will find this product extremely convenient as they only need to heat up the satay for a few minutes before enjoying it with the sauce that comes together in the package,” said Adi Wira Abd Razak, Chief Executive Officer of Upstream Division, QSR Brands (M) Holdings Bhd.

“It is not just the convenience of preparing it that makes this product attractive, but also the taste and ingredients that is of Ayamas high quality and standards. We are targeting this product to chicken satay lovers who are short on time and always on the rush, as well as the millennial generation who love challenging conventions and are open to trying new things but are often slapped with the challenge of being time-poor due to their busy on-the-go lifestyles,” he added.

The Ayamas Jumbo Chicken Satay with gravy is sold at an estimated price of RM18.89 per packet (10 sticks) and are already available at Giant & Cold Storage supermarkets nationwide. The advertising and promotions for this product will include HTO mailer, sampling during roadshows, and food sampling during events and exhibitions. The product will also be highlighted in the upcoming Malaysian Halal International Showcase (MIHAS 2019) held at MITEC, Kuala Lumpur from 3 to 6 April 2019 along with other Ayamas frozen products.

For more details about Ayamas range of frozen products, visit www.ayamas.com.my.

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News and Press >KFC’S ICONIC POPCORN CHICKEN RETURNS

KFC’S ICONIC POPCORN CHICKEN RETURNS

KFC’S ICONIC POPCORN CHICKEN RETURNS

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KUALA LUMPUR, 2 APRIL 2019 – Brace yourselves KFC fans: one of the nation’s most popular KFC products has made a comeback. KFC Malaysia is bringing back its iconic Popcorn Chicken by popular demand. This time with a new exciting Hot & Spicy flavour.

Made with 100% real tender, juicy chicken, the KFC Popcorn Chicken returns bigger and better. Every ‘pop’ offers a satisfying crunch with a Hot & Spicy kick, giving you a guaranteed indulgence. Its portable format not only makes for a great on-the-go snack, it also works perfectly as an add-on to complete any of your favourite KFC meals.

“It might have been gone from sight, but never from the hearts and minds of our KFC fans. Many have been asking for this comeback, and we hear you! We are extremely excited to bring back this much awaited iconic KFC Popcorn Chicken, another signature offering that we are truly proud of. Fans of our Family Feast combo also get to enjoy this treat for only RM6.00 as an add-on. Get it before its gone!” said Ling Mee Jiuan, Chief Operating Officer of KFC Malaysia.

Enjoy KFC Hot & Spicy Popcorn Chicken À la carte from only RM8.90. It is also available in combo with Crispier Fries and Pepsi Black and box meal which comes with an additional piece of chicken.

KFC Hot & Spicy Popcorn Chicken is available nationwide at all KFC restaurants from 2 April 2019, while stocks last.  For more information, visit: www.kfc.com.my

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News and Press >Pizza Hut introduces Malaysia’s first Singing Pizza!

Pizza Hut introduces Malaysia’s first Singing Pizza!

Pizza Hut introduces Malaysia’s first Singing Pizza!

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No. 1 pizza chain inspires Malaysian’s passion for life elevated through music

Petaling Jaya, 1 April 2019 – Pizza Hut Malaysia (“Pizza Hut”), Malaysia’s No. 1 pizza chain blazes the trails of innovation yet again with a brand, new way to enjoy your pizza, this time through “The Singing Pizza.” Taking the Pizza Hut experience a notch higher this unique experience is available for all pizza-lovers from now till end of December.

Going beyond just pizzas, Pizza Hut wants to elevate Malaysians’ overall experience in a cutting-edge move with entertainment with each bite. The “Singing Pizza” will transform the way Malaysians enjoy their pizzas through the innovative use of the pizza box also doubling as a music box, delighting and surprising customers with a richer pizza experience.

Merrill Pereyra, CEO (Restaurants Division) of QSR Brands (M) Sdn Bhd, said: “Our strategy in Malaysia has always been to make it easier to get a better pizza for all Malaysians, and innovation through digitalization is our key enabler in achieving this. Today, we’re blazing the trail of innovation with digital technology once again to deliver a very human experience through this innovative campaign.”

Jean Ler, Chief Marketing Officer, QSR Brands (M) Sdn Bhd, added: “The Pizza Hut experience is all about enabling Malaysians to live life fuller with passion, through richer experiences. A big part of Malaysian culture is music, and so through the “Singing Pizza” we are combining two of our favourite passions – food and music – in one. We need to live and breathe the culture so we can connect and inspire fellow Malaysians in an authentic way.”

The new experience bridges two parts of culture Malaysians are most passionate about; music and food. Pizza Hut has partnered with Universal Music Malaysia to give Malaysians a heighten experience altogether.

Merrill Pereyra, CEO (Restaurants Division) of QSR Brands (M) Sdn Bhd, said: “This is an industry-leading partnership between two leading brands that share the same hunger for innovation in their respective industries. Through this partnership, both Pizza Hut and Universal Music Malaysia enables Malaysians to get the best of both worlds and get more out of life through a unique combination. It’s a win-win for both brands as the collaboration enables us to access each other’s customer base and serve up something special,” he added.

“We are really proud to be partnered with an edgy brand like Pizza Hut which has been continuously pushing all the right boundaries and the Singing Box initiative is a great example of that,” said Kenny Wong, Managing Director of Universal Music Malaysia/Singapore/Indo-China,

Nur Fazura binti Sharifuddin said: “Fattah and I are extremely excited and honoured to be the first artistes in Malaysia to launch our latest track Paling Sempurna through this unique “Singing Pizza” platform. How many other artistes can you say have reached and delight our fans through a pizza box?”

The “Singing Pizza” turns a regular pizza box into a music box that plays music from an exclusive playlist and comes with vibrant collectible designs! The “Singing Pizza’s” playlist comprises 200 songs, including top trending and exclusive unreleased tracks, by top local artistes such as Fattah Amin, Fazura, Alvin Chong, Zaim, Shalma and Aman Ra.

Pizza Hut customers can experience the “Singing Pizza” at the nearest Pizza Hut outlet through dine-in, takeaway or via delivery:

  • Pizza box: The pizza box includes a special QR code for consumers to scan and play the exclusive music via their mobile phones whenever they take away or order for delivery
  • Music Menu: A special QR code will be placed on Pizza Hut’s dine-in restaurants where customers are able to scan and listen to the exclusive playlistwhilst enjoying their pizzas dining in.

It doesn’t stop there! Further adding to the hype, customers will also stand a chance to meet Shawn Mendes live with a frequent purchase of any pizzas from selected Pizza Hut outlets, as well as unlock exciting pizza vouchers!

For more information about Pizza Hut’s latest “Singing Pizza”, head on over to https://www.pizzahut.com.my/the-singing-pizza

*terms and conditions apply

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News and Press >QSR BRANDS IS THE FIRST KFC FRANCHISEE IN SOUTH EAST ASIA TO TURN WASTE INTO ENERGY ON A COMMERCIAL SCALE

QSR BRANDS IS THE FIRST KFC FRANCHISEE IN SOUTH EAST ASIA TO TURN WASTE INTO ENERGY ON A COMMERCIAL SCALE

QSR BRANDS IS THE FIRST KFC FRANCHISEE IN SOUTH EAST ASIA TO TURN WASTE INTO ENERGY ON A COMMERCIAL SCALE

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KUALA LUMPUR, 26 FEBRUARY 2019 – QSR Brands (M) Holdings Bhd (QSR Brands), operator of KFC and Pizza Hut restaurants,  embarks on strategic partnership with FatHopes Energy Sdn Bhd (FatHopes Energy) to deploy sustainable practices and eco-friendliness in its operation by processing oil wastage into industry fuel.

The initiative is an effort in driving change towards social and environmental well-being while generating a consistent sustainable stream of biofuels originating from Malaysia.

A Memorandum of Agreement (MoA) was formalized with a document exchange between Merrill Christopher Pereyra, Chief Executive Officer, Restaurants Division, QSR Brands and Vinesh Sinha, Founder and CEO of FatHopes Energy. The exchange was witnessed by Dato’ Kamaruzzaman Abu Kassim, Chairman of QSR Brands and Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands in a ceremony held at KFC Wangsa Maju, Kuala Lumpur.  Also present during the ceremony was Dato’ Eddy Leong, COO of FatHopes Energy.

Dato’ Kamaruzzaman noted that the partnership with FatHopes Energy is a firm step forward in QSR Brands’ sustainability journey and is fully aligned with its renewed focus on an Environmental, Social and Governance (ESG) framework, pointing to the many benefits derived from this initiative.

“The social outcome of this initiative focuses on channelling the used oil produced towards traceable, industrial application instead of running the possibility of any Malaysians consuming repurposed used oil in their everyday meals. Its environmental impact comes from the diversion of these oils towards biofuels which means significant amount of carbon* will no longer be emitted into the atmosphere. Lastly, the initiative has economic benefits too as a result of a significant increase in used oil income due to the added volumetric yield of used cooking oil recovery from the KFC stores,” he said.

Meanwhile, Dato’ Seri Mohamed Azahari also noted that the proprietary FHE iTank System by FatHopes Energy, an innovative used oil aggregation solution that will be installed in all KFC restaurants, is designed to enhance operational efficiencies within the restaurant’s kitchen by eliminating direct handling as well as increase recovery yields significantly.

“We are very supportive of FatHopes Energy’s innovative waste recovery technologies, the speed of their commercial scale rollout targets as well as their passion for waste to energy creation.  Besides that, having them as our sustainability partner allows us to focus more on our core business, serving our finger lickin’ good chicken to the millions of customers every month,” he added.

Expressing confidence on the partnership, Vinesh Sinha said that the tie up with QSR is another significant milestone in FatHopes Energy journey and an exemplary initiative that should be adopted across the industry.

“We are fully aware of the multifaceted nature of climate concerns and recognise that there are limits to what a company can do independently in addressing such challenges. But we remain persistent and proactive in creating or exploring solutions that are not just economically sound but also bring about significant social and environmental benefits. We are grateful to have the support of QSR Brands and are happy to offer our expertise and capability to provide innovative solution in managing waste oil from all KFC restaurants in an ethical and highly responsible manner.” Vinesh said.

The initiative with FatHopes Energy will be rolled out in stages starting with the installation of FHE iTanks in KFC restaurants across Malaysia and potentially Singapore. The parties are now in final stages of discussion on the second phase of the initiative, whereby FatHopes Energy will operate QSR Brands’ biodiesel plant in Port Klang for waste based biofuels production. Operated by FatHopes Energy, the operational capacity of the existing biodiesel facility will be increased to drive the global agenda of decarbonisation – positioning Malaysia as a pioneer in the area of waste based biofuels production.

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News and Press >GET THRILLED WITH THE NEW KFC GHOST PEPPER

GET THRILLED WITH THE NEW KFC GHOST PEPPER

GET THRILLED WITH THE NEW KFC GHOST PEPPER

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KUALA LUMPUR, 21 FEBRUARY 2019 – KFC Malaysia is turning up the heat with the limited-time offer, KFC Ghost Pepper. Inspired by the flavours of Ghost Pepper, which is known as one of the world’s hottest chili pepper, this latest innovation is set to send a fiery heat thrill that grows with every bite.

Also known as “bhut jolokia”, the Ghost Pepper is famous for its “slow burn” sensation which triggers the taste buds soon after it is eaten, starting off with a nice subtle heat which slowly intensifies with each bite. This intense and exciting spiciness can now be enjoyed with the new KFC Ghost Pepper Zinger burger and Twister. Presented in a bold red burger bun and red tortilla, the popular KFC Zinger is spread with the smokey Ghost Pepper sauce and mayonnaise, topped with Japanese cucumber, tomatoes and crunchy BBQ nachos.

“If you are a foodie or a spicy food lover, the KFC Ghost Pepper is a must-try. It is unique and delivers a different kind of spicy food enjoyment from the usual. We are also happy to be one of the first in the market to introduce Ghost Pepper to our menu. It’s for a limited time only, so try it today!” said Ling Mee Jiuan, Chief Operating Officer, KFC Malaysia.

KFC Ghost Pepper Zinger burger and Twister are available in à la carte starting from RM10.90 (Zinger burger) and RM8.90 (Twister). For a complete meal, opt for the KFC Ghost Pepper combo meals with fries and a refreshing Mirinda Strawberry carbonated drink. The box meals comes with an additional 1-pc chicken.

The KFC Ghost Pepper is available nationwide at all KFC restaurants from 21 February 2019, while stocks last!

For more information,please visit: www.kfc.com.my

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News and Press >QSR BRANDS UNVEILS THE WORLD’S FIRST HALAL COMPLIANT WATER RECYCLING PLANT

QSR BRANDS UNVEILS THE WORLD’S FIRST HALAL COMPLIANT WATER RECYCLING PLANT

QSR BRANDS UNVEILS THE WORLD’S FIRST HALAL COMPLIANT WATER RECYCLING PLANT

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PORT KLANG, 20 February 2019 – QSR Brands (M) Holdings Bhd (QSR Brands) through its subsidiary, Ayamas Food Corporation Sdn Bhd (AFCSB), has renewed its commitment to its long-term environmental sustainability efforts with the newly-upgraded Wastewater Treatment Plant and the installation of a Recycling Plant at Ayamas Food Corporation Factory in Port Klang, in collaboration with Aliran Ihsan Resources Berhad, a member of MMC Corporation Berhad.

With an eye towards sustainable reuse of waste by-products while making operations more efficient and clean, the upgrade aims to support Ayamas’ production expansion in the near future which allows wastewater treatment of up to 3000 m3/day. The fast-track project was completed on 28 October 2018 within an eight-month time frame.

In line with QSR Brands’ consummate halal assurance to consumers with full compliance across its ‘Farm-to-Fork’ operations, upon consultation with the relevant religious authorities, the treatment plant is equipped with the technology to treat effluent into clean, clear and odourless water categorized as ‘air mutlaq’ or pure water by Selangor Mufti’s office. The reuse of the treated water is recognised as safe and complies with the Shariah and halal certification guidelines and is consistent with the published decree by the state of Selangor Fatwa Committee.

To further contribute to a number of its on-going green initiatives, QSR Brands through AFCSB has also unveiled a newly-installed Recycling Plant. The final effluent from the Wastewater Treatment Plant to be reused for non-potable purposes such as floor and truck washing, toilet flushing as well as for gardening the landscape.

During the launching ceremony, Managing Director of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil said the initiative will promote sustainable conservation of water while preserving the ecosystem.

“QSR Brands is fully mindful that it takes collective actions to bring positive impact to the community and environment. Through shared commitment to the planet, QSR Brands look forward to forge strong partnerships like what we have unveiled today to protect the best interest of the planet’s ecological health while maintaining our operational efficiency. Continuous improvement to our facilities are made possible with the ever-evolving technology and our newly-launched wastewater treatment and recycling plant serve as a testament of our commitment. We believe that supporting environmental conservation is not charity, but one of the smartest investments we can make for our future generations,” said Dato’ Seri Mohamed Azahari.

AFCSB is among the pioneer poultry plant in Malaysia to venture into this project with hope to inspire others. By doing this, the plant is able to reduce up to 25 percent of the current dependency to the city water supply.

The technology used for the project is using the combination of Ultra-Filtration Membrane with biological wastewater treatment process which is also known as Membrane Bio-reactor (MBR) for the upgrading works, and a polishing system for the Recycling Plant. The ultra-filtration uses a JAKIM’s Halal certified Activated Carbon membrane application with pore sizes in the range of 0.1 to 0.001 micron which enables the removal of suspended matter, bacteria, and viruses. This is the first in the world halal recycling plant for poultry processing that provides clean water, free of pathogens and low turbidity which provides confidence to the user.

“Aliran Ihsan Resources Berhad is honoured to be the project partner in delivering the Wastewater Treatment Plant Upgrading Works and Recycling Plant for AFCSB and QSR Brands. We look forward to more opportunities to share our membrane application technology such as membrane bio-reactor and reverse osmosis as well as other water treatment expertise, as they contribute to the preservation of the ecosystem through sustainable water resources management. We hope that more companies will follow AFCSB’s environmentally responsible practices and adopt this green initiative within their business operations”, said Dato’ Sri Che Khalib Mohamad Noh, Chairman of Aliran Ihsan Resources Berhad

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News and Press >KFC EXPANDS ITS DRIVE-THRU FOOTPRINT IN EDUSPHERE, CYBERJAYA

KFC EXPANDS ITS DRIVE-THRU FOOTPRINT IN EDUSPHERE, CYBERJAYA

KFC EXPANDS ITS DRIVE-THRU FOOTPRINT IN EDUSPHERE, CYBERJAYA

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KUALA LUMPUR, 19 FEBRUARY 2019 – QSR Brands (M) Holdings Bhd (QSR Brands), the operator of more than 820 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia continues to embark on its strategic expansion drive, this time bringing Finger Lickin’ Good enjoyment and quick service dining convenience to education city development – edusphere at Cyberjaya.

QSR Brands through its wholly owned subsidiary company, QSR Stores Sdn Bhd (QSR Stores) today entered into a strategic partnership with the renowned education city developer, HCK Capital Group Bhd (HCK Group) through its subsidiary Aspen Entity Sdn Bhd (Aspen Entity) to open the first ever KFC drive-thru restaurant in Cyberjaya.

A memorandum of agreement (MoA) was signed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Dr. Dennis Ling, Executive Director of Aspen Entity at the edusphere Sales Gallery to mark the inauguration of the collaborative project. Also present during the signing ceremony were Tan Sri Dato’ Dr R. Palan (Executive Chairman of SMRT Holdings Berhad), Tan Sri Clement Hii (Executive Chairman of HCK Capital Group Berhad) and Datuk Wira Vincent Lye (Director of Aspen Entity) as well as the Board of Directors of HCK Group.

Edusphere is a mixed development located on 24 acres of freehold land. It is one of the four education cities developed by HCK Group. Edusphere embodies the “Stay, Shop, Study” concept which leverages on its synergy of residential, commercial and education components to add value to its properties.

Expected to open its door for business by first quarter of 2021, the new KFC drive-thru restaurant is projected to boost footfall in the development, provide greater food and beverage options and daily convenience to not only the students of Cyberjaya University College of Medical Sciences (CUCMS) but also to the future residents in edusphere.

“We are always on the lookout for good partners and avenues to add value to our developments. In all of HCK’s developments, we are very mindful of the footfall and traffic as it means the success of the development. Thus, we create education cities with traffic from the students and surrounding amenities. With KFC coming in as our partner, it further enhances the traffic by bringing in footfall from surrounding offices,” said Tan Sri Clement Hii.

Dato’ Seri Mohamed Azahari said QSR Brands has a robust expansion plan for KFC and one of its key strategies to meet the evolving consumer preferences is to grow the restaurant’s drive-thru network.

“While we continue to innovate and re-imagine excellent dining experience to drive footfalls and loyalty from our customers, we do not dismiss the fact that the demand for on-the-go service is ever-increasing. Consumers expect things a lot faster in this age of convenience and drive-thru restaurant has become an essential amenity especially in developing residential and integrated townships. We strive to collaborate with like-minded and reputable partners including property developers in exploring value-creation opportunities through sharing of resources and expertise. We are optimistic that the participation our iconic brand would add a significant value to the unique edu-city development by the HCK group. We are positive that the student population, working professionals, as well as the existing and future residents of edusphere and Cyberjaya will appreciate and enjoy from the convenience of the city’s first KFC drive-thru.” he elaborated.

Edusphere @ Cyberjaya has already completed the first phase of its development and having Cyberjaya University College of Medical Sciences (CUCMS) in full operation. Once in completion, edusphere will have 6 residential blocks with eco-smart features nestled in 5.5 acres of recreational foliage, a commercial tower as well as 200,000 square feet of retail and F&B lots, circuited by over 2km of pedestrian-friendly walking paths.

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News and Press >QSR BRANDS DISTRIBUTES RELIEF AID TO SABAH FIRE VICTIMS

QSR BRANDS DISTRIBUTES RELIEF AID TO SABAH FIRE VICTIMS

QSR BRANDS DISTRIBUTES RELIEF AID TO SABAH FIRE VICTIMS

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KOTA KINABALU, 15 JANUARY 2018 – QSR Brands (M) Holdings Bhd (QSR Brands) through KFC Malaysia distributes relief aid to fire victims that hit Kampung Pasir Putih in Putatan last Friday and Kampung Karakit, Pulau Banggi in Kudat subsequently on Sunday.

Managing Director of QSR Brands, YBhg. Dato’ Seri Mohamed Azahari Mohamed Kamil presented cash donation amounting RM40,000 to the Chief Minister of Sabah, YAB Datuk Seri Panglima Haji Mohd. Shafie Apdal to alleviate the burden of the affected individuals and families from both villages during a visit to Sabah Chief Minister’s Office on Tuesday.

Immediate relief assistance was also provided in the form of food to the temporary relief centre in Putatan whereby 220 packs of KFC were distributed to the victims and volunteers in Dewan Serbaguna Putatan. Led by YBhg. Dato’ Seri Mohamed Azahari, the relief mission was assisted by Mr. Hasan Mahali, the district officer of Putatan and joined by Mr. Lo Yu Foh, the Head of KFC East Malaysia and Tuan Haji Mohd Roslan Mohd Saludin, the Head of Shariah and Halal Compliance, QSR Brands.

“Our thoughts and prayers are with everyone affected by the fire in Putatan and Kudat. We hope that our small contribution could go a long way in helping the victims to get back on their feet,” Dato’ Seri Mohamed Azahari said adding that QSR Brands and KFC Malaysia will continue to look out for the community at times of crisis as part of its corporate social responsibility.

It was reported that 55 houses were destroyed in Putatan fire affecting 315 residents from 74 families while 81 houses were wiped out in Kudat fire including two building of teachers’ quarters of Sekolah Kebangsaan Karakit leaving 303 residents homeless and affected.

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News and Press >Car-sharing Application SOCAR Partners with Leading Fast Food Chain KFC Malaysia

Car-sharing Application SOCAR Partners with Leading Fast Food Chain KFC Malaysia

Car-sharing Application SOCAR Partners with Leading Fast Food Chain KFC Malaysia

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5 December 2018, Kuala Lumpur – Car-sharing application SOCAR, partners with one of Malaysia’s leading and iconic fast food chains, KFC Malaysia. Together, they introduce 12 more SOCAR Zones alongside bonus rewards for all to enjoy from December 5th 2018 to February 28th 2019.

Launched earlier this year, car-sharing application SOCAR has been leading the charge in introducing the multiflex* lifestyle to Malaysians in Kuala Lumpur and most recently, Johor Bahru.

SOCAR seeks to grow the multiflex and car-sharing community through continuous rewards and exciting partnerships. With the support of KFC’s 12 new strategic SOCAR zones, multiflexers from different neighbourhoods can now connect and enjoy added convenience and increased accessibility.

“With convenience, sustainability and modern living in mind, SOCAR together with KFC are looking to expand the multiflex and car-sharing community even more. We hope to see more families embracing technology and adopting the car-sharing lifestyle as they enjoy their next KFC meal together,” says Leon Foong, Chief Executive Officer of SOCAR Malaysia.

Recently expanding to Johor Bahru, with a northern and eastern release to follow very soon, SOCAR looks to provide all Malaysians with convenient mobility options when travelling not only within Kuala Lumpur but across the nation.

“With SOCAR being at over 470 locations, car ownership is no longer a necessity for consumers. Our partnership with KFC demonstrates how easy it is for multiflexers to get their favourite KFC bucket and share it with friends and family all without having to rely on their personal car. Technology and car-sharing, when combined, can really help bring retail to the doorsteps of many more.” continues Foong.

Managing Director of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil stated, “KFC aspires to be at the forefront of providing innovative solutions that can be meaningful to our customers. In order for us to stay ahead of the curve, we strive to be early adopters of change. Car-sharing is the most recent addition to contemporary urban life and it has been progressively transforming the lives of our community. Through this partnership, we are encouraging the smart mobility movement that we optimistically believe is the future.”

Alongside their usual purchases, both KFC and SOCAR customers will be able to enjoy SOCAR discounts, complimentary SOCAR hours and KFC Delivery E-vouchers.

“Unique partnership opportunities like this allow us to get creative with our marketing activities and provide our customers with added value, beyond our traditional services. At the heart of it, we are making use of the technologies available to continuously enhance the convenience of our customers.” Dato’ Seri Mohamed Azahari added.

With KFC’s expertise in selling food in a fast and friendly environment and bringing people together, car-sharing is now more accessible than ever to Malaysians.

 

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