OUR CR STORY
Our business thrives on mutually dynamic relationships with the communities in which we operate. That’s why we are committed to Corporate Responsibility (CR), and will continue to improve the wellbeing of those around us.
Our Corporate Responsibility (CR) efforts include:
- Established procedures to help ensure compliance with all applicable statutory and regulatory requirements and with our Code of Business Conduct with respect to relations with customers, suppliers, and fellow employees.
- Comply with applicable environmental standards to minimise any impact our operations may have on the environment.
- Committed to supporting underprivileged groups through our “Add Hope” programme, a global initiative to end hunger, and “KFC Feeding Programme” programme, a local initiative to serve underprivileged communities in Malaysia.
- Empowering special needs group by being the first western quick-service restaurant chain in the world to establish a restaurant operated fully by staff with speech or hearing impairment, with 3 such restaurants in Malaysia to date. As part of our open hiring policy, we have employed over 50 persons with such impairments.
- Environmental conservation efforts include energy conservation in our restaurants and responsible wastewater treatment and disposal in our plants and facilities.
At the very heart of our programmes are underprivileged individuals of all ages, especially children. It is because of them that we continue our long-standing tradition of organising, sponsoring and participating in a comprehensive range of activities.
As a global food service company, KFC recognises that the plight of hunger is very real and initiated the “Add Hope” programme to help alleviate this crisis. Thanks to public support, the programme has been able to contribute to a global initiative in fighting world hunger under the United Nations World Food Programme (WFP) and help local beneficiaries including charity homes, NGOs, government bodies and underprivileged families across Malaysia. For over 11 years, more than RM21.3 million has been raised for those in need.
Add Hope Distribution Programme
Majority of the Add Hope funds are distributed locally through the Add Hope Distribution Programme run by our internal volunteers. Funds have also been channelled to the needy across Malaysia through collaborative efforts with local NGOs and relevant government bodies.
KFC Feeding Programme
KFC Feeding Programme is KFC’s major community outreach drive. Initiated in 1995, it has since adopted over 150 charitable homes and institutions throughout the country, and every resident enjoys a delightful KFC meal, four times a year.
Hut To Heart
Pizza Hut commits to a long-term CSR initiative branded under the name “Hut to Heart”, where it aims to minimize cancer cases by empowering Malaysians to live a healthier and happier life. Pizza Hut strives to bring greater awareness, encourage preventions and early detections as well as facilitates in providing better access to treatment for rural Malaysians.
Designed to address breast cancer specifically, Pizza Hut pledge to empower and inspire women to fight cancer by taking their health matters into their own. In partnership with National Cancer Society Malaysia, Pizza Hut will educate the importance of preventive screenings and raise funds to make clinical screening possible for rural population.
KFC Community Care Stores
In 1986, KFC Jalan Imbi outlet opened as a store fully run by speech and hearing impaired staff – the first of its kind in the country, and the world. We have since opened 3 similar outlets at Sentul Raya, Kuala Lumpur; Tanjung Aru, Sabah; and Matang, Sarawak. Over 350 people with disabilities have worked with us in these outlets alone, with over 50 staff at present.
In support of flexible education and Shift 1 of Malaysia Education Blueprint 2015-2025 (Higher Education) for Holistic, Entrepreneurial and Balanced Graduates, QSR Brands has established a collaborative partnership with two universities to provide undergraduates with greater exposure and experience of the working environment. Through the 2u2i programme, undergraduates of relevant courses will be provided with two years industrial training in KFC and Pizza Hut restaurants as part of the requirements under the programme.
To minimise impact on the natural environment, we are careful to ensure our decisions play a fundamental role in protecting the planet’s ecological health, while balancing operational efficiency and stakeholders’ interests.
KFC Green Outlet
Our KFC Nilai Square outlet is the first “Certified Green Restaurant” in Malaysia, accredited with three certifications: Gold - Green Building Index Sdn Bhd (Malaysia), Platinum - BCA Green Mark (Singapore) and Gold - LEED (USA). It is one of only a few buildings in the world to have attained all three certifications.
All new KFC outlets are fitted with LED lighting for energy efficiency, while KFC Delivery has been adopting eco-friendly electric scooters since 2015 and we currently own 275 electric scooters as part of our delivery fleet.
We place great importance on the treatment of wastewater from our plants, to ensure that we responsibly reduce all contaminants for safe discharge back to the environment.
Our RM2 million wastewater treatment facility for Ayamas Bandar Tenggara in Johor complies with the Malaysian Department of Environment (DOE) Standard A for discharge, and uses the Sequential Batch Reactor (SBR) process to treat 800 cubic metres of wastewater each day.
The Bakery and Commissary divisions, both based at Kompleks KFC Glenmarie, operate their own wastewater treatment plant that meets the DOE’s Standard B rating. Built at a cost of RM1.5 million, the facilities use a Biological Treatment System that consists of an Up-Flow Anaerobic Sludge Bed (UASB) and Alternative Intermittent Cyclic Reactor (AICAR).
Region Food Industries (RFI) treats about 250 cubic metres of wastewater daily using a continuous biological and chemical process, and its final discharge meets the DOE’s Standard B rating. It upgraded its burner in 2009 to enable natural gas machinery operations instead of diesel. In 2014, RFI obtained a 5S certification for Quality Environment Management System from the Malaysia Productivity Corporation (MPC).