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September 2019

News and Press >KFC MALAYSIA UNVEILS ‘11 FINGER LICKIN’ GOOD GOODS’ WITH PESTLE & MORTAR CLOTHING

KFC MALAYSIA UNVEILS ‘11 FINGER LICKIN’ GOOD GOODS’ WITH PESTLE & MORTAR CLOTHING

KFC MALAYSIA UNVEILS ‘11 FINGER LICKIN’ GOOD GOODS’ WITH PESTLE & MORTAR CLOTHING

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Celebrating a Congruent Culture between KFC and Malaysia,

In support of Hunger Relief Cause

KUALA LUMPUR, 5 SEPTEMBER 2019 – KFC Malaysia today debuts The 11 Finger Lickin’ Good Goods, after announcing their collaboration with popular home-grown streetwear brand, Pestle & Mortar Clothing (PMC), featuring exclusive limited edition pieces that pays homage to KFC’s heritage in Malaysia.

Available from today on Pestle & Mortar Clothing website and at Major Drop, Sunway Pyramid, this exclusive KFC x PMC collection comprises 11 streetwear pieces – a clever spin on Colonel Sanders’ 11 secret herbs and spices.

“Malaysia has been KFC’s home for more than 46 years. We wanted to do something out of the ordinary to celebrate Malaysia, Malaysians and KFC’s heritage in Malaysia. With the rise in streetwear trend, the idea of a collaboration with Pestle & Mortar Clothing, a Malaysian streetwear brand known for incorporating current issues and local flavour in their designs, was spot on. The result is a collection that creatively highlights the brand’s heritage and the common connections that KFC has built with Malaysians since 1973. Truly inspired by Malaysians, made by Malaysians for Malaysians,” said Angelina Villanueva, Chief Marketing Officer, KFC Malaysia.

Using Malaysia’s unique art and local lingo, PMC interpreted KFC Malaysia’s origins on apparel and gave it a contemporary streetwear twist. The collection ranges from graphic and statement tees to all-over print bowling shirt as well as large graphic bomber jacket and accessories such as reversible bucket hat and tote bag.

“More than just a design, each garment tells a story of what KFC means to each and every Malaysian, from the beautiful Jalan Larut KFC on a Tee, to the playful ‘Atuk’ nickname bestowed upon the Colonel, even right to the pressure cooker, there is a memory that resonates with everyone,” said Hugh Koh, Co-founder and Creative Director, Pestle & Mortar Clothing.

The launch of the 11 Finger Lickin’ Good Goods further underscores KFC Malaysia’s commitment to contribute positively to the community. Total proceeds from the campaign will be channelled to Add Hope Malaysia, KFC’s corporate social responsibility (CSR) initiative that aims to address and alleviate hunger. Running in its 13th year, Add Hope Malaysia is an on-going initiative that raises funds and distributes assistance to local beneficiaries including charity homes, NGOs, government bodies and underprivileged families across Malaysia.

The collection is now available at Major Drop, Sunway Pyramid and online at pestlemortarclothing.com. Be warned though, it’s a limited edition collection.

Just like KFC’s 11 secret herbs and spices, these 11 Finger Lickin’ Good Goods will make you drool like you’re drooling over a bucket of Original Recipe fried chicken. Check out the full collection at kfc.com.my/pestlemortarclothing

 

KFC Merdeka 62 Campaign

Stand a chance to win item(s) from the KFC x PMC collection in the KFC Merdeka 62 promotion. Order your favourite KFC meals from KFC Delivery or Self Collect via KFC App and use promo code MERDEKA62 to enjoy special discount of RM6.20*. Valid until 22 September 2019. Each complete order using the promo code gets you one (1) entry to participate KFC x PMC collection giveaway.

For more information on KFC Merdeka 62 Campaign, visit kfc.com.my/merdeka62

*T&Cs apply

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News and Press >MITRALAND GROUP INKS MOU WITH QSR BRANDS

MITRALAND GROUP INKS MOU WITH QSR BRANDS

MITRALAND GROUP INKS MOU WITH QSR BRANDS

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GRAVIT8, KLANG SOUTH, 4 September 2019 – Mitraland Group, a maritime-themed Pier8 Mall in an integrated property development project Gravit8, has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) among other tenants, to bring KFC Malaysia as one of the best retail experiences possible to the community retail destination targeted for completion the first quarter of next year.

“As the largest quick service restaurant in the region, we are all about our customers. This collaboration provides a good platform for us to expand our presence by offering customers vibrant retail options and gaining stronger footing in our respective field. We want to ensure that we remain relevant to our customers, making it easy and visible for our customers and being distinctive in our services and offerings,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Group Managing Director, QSR Brands.

Pier8 is a revolutionary F&B haven that doubles as a seafood hub; and offers an immersive brand experience with impactful retail store experience judging by the brands that are making their way in. This retail establishment covers over 150,000 sq ft over 2 levels with 700 and more, available parking lots. A standalone salt water aquarium, measuring 6-meter in diameter will also be a focal point at Pier8. It is designed to offer visitors and diners at the al fresco area a unique and immersive sensory engagement.

Pier8 is an affordable, fully integrated development and it signifies a complete integration of community amenities, retail and lifestyle components and convenient connectivity – making it a compelling destination for the community.

“In these rapidly changing landscapes together with the ever-changing consumer expectations, retail malls must be agile and adaptive in order to remain ahead of the curve. Within this scenario, Pier8 will constantly strive to offer new and different retailers, F&B and entertainment in order to attract shoppers,” said Mr Chuah Theong Yee, Deputy Executive Chairman of Mitraland Group during the MoU signing ceremony.

The new tenants are KFC Malaysia, Best Fresh Mart, Cherie Hearts International Preschool, Believe Fitness, Thai Hou Sek, Bushido (originally from Singapore and opening its 1st Malaysian outlet in Pier8), Station One Café and Onedeland.

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