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April 2019

News and Press >Pizza Hut Celebrates 400th Hut Milestone

Pizza Hut Celebrates 400th Hut Milestone

Pizza Hut Celebrates 400th Hut Milestone

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Ranked amongst the Top 2 largest food chain in Malaysia, Pizza Hut Strengthens Its Position as Malaysia’s No.1 Pizza Chain

Shah Alam, 26 April 2019 – Pizza Hut Malaysia (“Pizza Hut”) today officiated its 400th store in i-City Shah Alam, marking a brand-new milestone for the No. 1 pizza chain in Malaysia. With almost double the stores of its closest competitor, the 400-hut strong pizza chain is also amongst the top two largest food chains in the country, at present. Pizza Hut continues to take on the leadership role in the industry through innovation in the digital space by occupying the No.1 spot in the pizza ordering app.

At the celebration of its monumental hut opening, Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands said, “Today is not just about the opening of a new store. This in fact denotes Pizza Hut’s steadfast growth over the years which has been nothing short of stellar. The steep growth in earning Malaysians’ love has resulted incremental revenue through both our physical stores and digital platforms, especially these past two years. It has been very promising for both Pizza Hut and the overall QSR Brands and, gives us the assurance and confidence that we are on the right track with our expansion strategy!”

Echoing the same sentiments, Loi Liang Tok, COO Pizza Hut Restaurants added, “At the heart of everything we do, Pizza Hut aims to identify ways for our customers to have easier access to better pizzas. In line with that, Pizza Hut aspires to reach 408 stores by the end of 2019 and is well on its way to open a minimum of 60 new stores in the next three years. The opening of the new stores will cover untapped regional locations in Sabah, Sarawak, Perak and Penang to further extend Pizza Hut’s offerings to everyone across the country. This strategic move is aimed to further catapult our growth to greater heights.”

In addition to the expansion plans, Pizza Hut in fulfilling its pledge to continue serving the best pizza experience to Malaysians, has enhanced over 50% of its current stores now. This is achieved over these past two years, a testament of Pizza Hut’s commitment and strong focus to stay ahead of the competition with the best experience. Beyond that, the upgraded recipe of its signature Pan Pizza launched late last year has also been a key contributor to its steadfast pan pizza sales.

“As Pizza Hut continues to evolve with Malaysians’ needs and preference, we aim to provide our customers with easier access to better pizzas. The expansion of offerings through our new store format and the enhancements of our existing stores enable us to up our ante in staying relevant and, help us to serve our community better, while offering vibrant dining experiences and staying delightful,” added Dato’ Seri Mohamed Azahari Mohamed Kamil.

In conjunction with its 400th hut opening, Pizza Hut wishes to deliver more smiles to Malaysians. It will be offering its personal pizza at RM4.00 from now till 30 April 2019. It will also be giving 4000 pizzas to commemorate its significant milestone. Leading up to the celebrations, it also took the opportunity to give back to the community by delivering 400 pizzas to 10 charitable organisations within the Klang Valley.

For more information, please visit www.pizzahut.com.my.

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News and Press >Sime Darby Property and QSR Brands tie up for new KFC restaurant

Sime Darby Property and QSR Brands tie up for new KFC restaurant

Sime Darby Property and QSR Brands tie up for new KFC restaurant

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New drive-thru outlet caters to growing student population of Bandar Universiti Pagoh

PAGOH, 25 April 2019 – Sime Darby Property Berhad is partnering QSR Brands (M) Holdings Bhd (QSR Brands) to develop the first drive-thru KFC restaurant in Bandar Universiti Pagoh (BUP), in a move to enhance the township’s value proposition and meet the demand of its burgeoning student population.

The parties, represented by YBhg Dato’ Wan Hashimi Albakri, Sime Darby Property Chief Operating Officer Township Development and YBhg Dato’ Seri Mohamed Azahari Mohamed Kamil, QSR Brands Managing Director signed and exchanged a Memorandum of Understanding (MoU) today, witnessed by the Guests of Honour YAB Dato’ Dr Sahruddin Jamal, Menteri Besar of Johor and YB Tan Sri Dato’ Haji Muhyiddin Yassin, Minister of Home Affairs.

Also present were YAM Tengku Datuk Seri Ahmad Shah Alhaj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Alhaj, Sime Darby Property Director and YB Dato’ Kamaruzzaman Abu Kassim, President & Chief Executive of Johor Corporation cum Chairman of QSR Brands.

As part of the MoU, Sime Darby Property will build the restaurant and enter into a long term lease arrangement with QSR Brands. This is in line with Sime Darby Property’s strategy to enhance its existing developments as well as improve recurring income for the Group.

Sime Darby Property Chief Operating Officer, Township Development Dato’ Wan Hashimi Albakri said, “BUP is a unique township supported by the country’s first multi-varsity integrated education hub. Our partnership with QSR will enhance the township with the popular quick service restaurant chain that will cater to approximately 10,000 students when it is fully occupied. This will be the first partnership among others in the pipeline for the development where we aim to attract more economic activities and increase employment within the local community apart from spurring demand for our products.”

The proposed site for the KFC Drive-Thru restaurant is situated on an approximately 0.89 acre land at a designated commercial area of the Sarjana Promenade. The restaurant is targeted to open at the end of June 2020.

President & Chief Executive of Johor Corporation cum Chairman of QSR Brands, YB Dato’ Kamaruzzaman also stated his optimism on the partnership, highlighting its potential as a catalyst for economic growth of Pagoh, apart from the added values offered to the educational hub development. “This is a reflection of the group’s vision as a state conglomerate with roles to develop the future of Johor economy and the country to achieve the objectives of national development policy. The group are committed in providing quality services while continuously strengthening and expanding the value chain and synergies of our entire activities. This strategic collaboration provides a good platform for the companies to build capacity and expand our presence by leveraging the strengths and resources of partner and gain stronger footing in our respective fields.”

BUP, a 4,099 acres township is strategically located in the Muar District of Johor, off the Pagoh Interchange, which is mid-point between Kuala Lumpur and Singapore. The township is located only 15 minutes away from Pagoh town and about 30 minutes’ drive to Muar town.

This is the first township in Malaysia to be seamlessly integrated with a higher education hub comprising four reputable public institutions – Universiti Tun Hussein Onn Malaysia, International Islamic University Malaysia, Universiti Teknologi Malaysia and Politeknik Tun Syed Nasir set in a super campus equipped with shared facilities dubbed the EduHub Pagoh (formerly known as Pagoh Education Hub). It aims to be a world-class education hub with quality residential offerings, vibrant retail options and a progressive business environment.

Updates on Sime Darby Property activities and developments can be found on simedarbyproperty.com, Facebook (facebook.com/SimeDarbyProperty), Instagram (instagram.com/SimeDarbyProperty) and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).

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News and Press >SEGi LAUNCHES FIRST EVER 2u2i DIPLOMA PROGRAMME IN RESTAURANT MANAGEMENT IN PARTNERSHIP WITH QSR BRANDS

SEGi LAUNCHES FIRST EVER 2u2i DIPLOMA PROGRAMME IN RESTAURANT MANAGEMENT IN PARTNERSHIP WITH QSR BRANDS

SEGi LAUNCHES FIRST EVER 2u2i DIPLOMA PROGRAMME IN RESTAURANT MANAGEMENT IN PARTNERSHIP WITH QSR BRANDS

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A University-Industry collaboration to boost graduate employability

Kota Damansara, 19 April 2019 – SEGi Group of Colleges (SGC) today launched its collaboration with QSR Brands (M) Holdings Bhd (QSR Brands) to implement 2u2i academic programme through the first-ever Diploma in Restaurant Management in support of flexible education as envisioned by Malaysia Education Blueprint 2015-2025 (Higher Education) in producing holistic, entrepreneurial and balanced graduates.
As a subset to Work-Based Learning, 2u2i study mode supports the blending of academic study and industrial training. The collaboration provides opportunity for students in the Diploma of Restaurant Management programme to receive experiential learning through industrial training with KFC restaurants following two years of academic study.
The programme’s curriculum was designed between SEGi Group of Colleges (SGC) and industry (QSR Brands) to ensure the courses, delivery and learning methods are relevant and conform to today’s industry needs. Students under the programme will undergo five restaurant training modules by QSR Brands equipped with structured training, assessments and designated trainers. With QSR Brands’ global state-of-the-art training infrastructure incorporating class-based, coaching, hands-on and e-learning, this 2u2i programme is set to boost students’ employability upon graduation.
In tandem with the launching ceremony, a Tripartite Memorandum of Understanding (MOU) was also established between SGC, QSR Brands and Majlis Agama Islam Negeri Pulau Pinang (MAINPP) to empower the B40 category in Pulau Pinang for equal opportunity and access to education and employment through SEGi SAG (Skill Academic Grant) initiative.
The agreement was signed and formalised by Mr. Cheah Teong Keat, Principal of SEGi College Penang, SEG International Bhd; Ling Mee Jiuan, Chief Operating Officer of KFC Malaysia; and Mr. Amran Hazali, Chief Executive Officer, Zakat Pulau Pinang, MAINPP; witnessed by Mr. Daniel Teng, Group Senior Executive Director, SEGi Holdings Sdn Bhd; Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands; and Dato’ Haji Abdul Malik Abul Kassim, Yang Di-Pertua MAINPP.
“We prioritise Employability and have collaborated with corporate partners to provide short term on-the-job training or internships to prepare our students for the workplace. However, there are areas where we can formally incorporate such on the job industrial training into our programmes. Today, we are very proud to partner with QSR Brands, to provide the opportunity for students of our Diploma in Restaurant Management to complete their industrial training at over 700 KFC outlets in Malaysia,” said Mr Daniel Teng
He also emphasised on the inclusivity of education and the need to reach out to students who are less privileged and provide them with equal opportunity to pursue higher education.
“For these students, we offer the Skill Academic Grant (or SAG) programme where they will be equipped with both skills training and academic qualifications so that they too will have a better chance to succeed in life. We work with government and non-governmental organisations, Members of Parliament and ADUNs, to identify SPM school leavers who can benefit from the SAG programme and this includes helping our students gain work experience and supplementary income through part time jobs,” added Mr Teng.
“The launch of the first ever 2u2i programme in Diploma of Restaurant Management with SEGi is another step forward in building the talent pool and driving our Environmental, Social and Governance (ESG) agenda in building sustainable future through quality workforce development. The curriculum designed with our involvement as an industry practitioner and holistic learning provided through our state of the art training infrastructure, focus to produce industry-aware and industry-ready graduates, which will benefit not only KFC but the industry in the long run. While serving at our restaurants as KFC trainee, undergraduates will also benefit from a monthly allowance of RM1,000.
Beyond that, we are proud to extend the initiative with Majlis Agama Islam Negeri Pulau Pinang to empower asnaf students selected under the 2u2i programme with equal employment opportunities after graduation as part of our philanthropic efforts,” said Dato’ Seri Mohamed Azahari.
Dato’ Haji Abdul Malik Abul Kassim, Yang Di-Pertua MAINPP welcomed the cooperation signed today between SEGi Group Of Colleges (SGC), QSR Brands (M) Bhd and Majlis Agama Islam Negeri Pulau Pinang (MAINPP), “Through the initiatives of these three parties, Zakat Pulau Pinang will find about 500 students from the existing asnaf database to attend various diploma programmes, such as Diploma in Restaurant Management, Diploma in Business Administration, Diploma in Culinary Arts and Diploma in Hotel Management. SEGi will provide financial assistance to participants of the programmes. In addition, participants of the programmes are also given the opportunity to work with QSR Brands after graduating. This is in line with the wishes and aspirations of Zakat Pulau Pinang who want to produce more skilled workers among the asnaf community. MAINPP wishes to express its appreciation to QSR Brands (M) Sdn Bhd for providing asnaf children the opportunity to develop their potential and build a better future.”

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News and Press >AYAMAS OFFERS DELICIOUS JUMBO CHICKEN SATAY FOR FANS TO SAVOUR ANY TIME OF THE DAY!

AYAMAS OFFERS DELICIOUS JUMBO CHICKEN SATAY FOR FANS TO SAVOUR ANY TIME OF THE DAY!

AYAMAS OFFERS DELICIOUS JUMBO CHICKEN SATAY FOR FANS TO SAVOUR ANY TIME OF THE DAY!

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PETALING JAYA, 2 April 2019 – Ayamas, a brand well-known for its frozen chicken-based products has created its own version of the well-known Malaysia heritage cuisine, a delicious chicken Satay that can be easily prepared whereby customers will only need to reheat the frozen satay by grilling, baking or microwaving.

The Ayamas Jumbo Chicken Satay features Ayamas premium boneless chicken cubes marinated in fresh chopped lemongrass, onion, garlic, and selected herbs and spices. It is then skewered and charcoal grilled carefully by Ayamas’ skilled workers for that unique satay aroma, before being frozen and packed.

“Our customers will find this product extremely convenient as they only need to heat up the satay for a few minutes before enjoying it with the sauce that comes together in the package,” said Adi Wira Abd Razak, Chief Executive Officer of Upstream Division, QSR Brands (M) Holdings Bhd.

“It is not just the convenience of preparing it that makes this product attractive, but also the taste and ingredients that is of Ayamas high quality and standards. We are targeting this product to chicken satay lovers who are short on time and always on the rush, as well as the millennial generation who love challenging conventions and are open to trying new things but are often slapped with the challenge of being time-poor due to their busy on-the-go lifestyles,” he added.

The Ayamas Jumbo Chicken Satay with gravy is sold at an estimated price of RM18.89 per packet (10 sticks) and are already available at Giant & Cold Storage supermarkets nationwide. The advertising and promotions for this product will include HTO mailer, sampling during roadshows, and food sampling during events and exhibitions. The product will also be highlighted in the upcoming Malaysian Halal International Showcase (MIHAS 2019) held at MITEC, Kuala Lumpur from 3 to 6 April 2019 along with other Ayamas frozen products.

For more details about Ayamas range of frozen products, visit www.ayamas.com.my.

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News and Press >KFC’S ICONIC POPCORN CHICKEN RETURNS

KFC’S ICONIC POPCORN CHICKEN RETURNS

KFC’S ICONIC POPCORN CHICKEN RETURNS

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KUALA LUMPUR, 2 APRIL 2019 – Brace yourselves KFC fans: one of the nation’s most popular KFC products has made a comeback. KFC Malaysia is bringing back its iconic Popcorn Chicken by popular demand. This time with a new exciting Hot & Spicy flavour.

Made with 100% real tender, juicy chicken, the KFC Popcorn Chicken returns bigger and better. Every ‘pop’ offers a satisfying crunch with a Hot & Spicy kick, giving you a guaranteed indulgence. Its portable format not only makes for a great on-the-go snack, it also works perfectly as an add-on to complete any of your favourite KFC meals.

“It might have been gone from sight, but never from the hearts and minds of our KFC fans. Many have been asking for this comeback, and we hear you! We are extremely excited to bring back this much awaited iconic KFC Popcorn Chicken, another signature offering that we are truly proud of. Fans of our Family Feast combo also get to enjoy this treat for only RM6.00 as an add-on. Get it before its gone!” said Ling Mee Jiuan, Chief Operating Officer of KFC Malaysia.

Enjoy KFC Hot & Spicy Popcorn Chicken À la carte from only RM8.90. It is also available in combo with Crispier Fries and Pepsi Black and box meal which comes with an additional piece of chicken.

KFC Hot & Spicy Popcorn Chicken is available nationwide at all KFC restaurants from 2 April 2019, while stocks last.  For more information, visit: www.kfc.com.my

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News and Press >Pizza Hut introduces Malaysia’s first Singing Pizza!

Pizza Hut introduces Malaysia’s first Singing Pizza!

Pizza Hut introduces Malaysia’s first Singing Pizza!

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No. 1 pizza chain inspires Malaysian’s passion for life elevated through music

Petaling Jaya, 1 April 2019 – Pizza Hut Malaysia (“Pizza Hut”), Malaysia’s No. 1 pizza chain blazes the trails of innovation yet again with a brand, new way to enjoy your pizza, this time through “The Singing Pizza.” Taking the Pizza Hut experience a notch higher this unique experience is available for all pizza-lovers from now till end of December.

Going beyond just pizzas, Pizza Hut wants to elevate Malaysians’ overall experience in a cutting-edge move with entertainment with each bite. The “Singing Pizza” will transform the way Malaysians enjoy their pizzas through the innovative use of the pizza box also doubling as a music box, delighting and surprising customers with a richer pizza experience.

Merrill Pereyra, CEO (Restaurants Division) of QSR Brands (M) Sdn Bhd, said: “Our strategy in Malaysia has always been to make it easier to get a better pizza for all Malaysians, and innovation through digitalization is our key enabler in achieving this. Today, we’re blazing the trail of innovation with digital technology once again to deliver a very human experience through this innovative campaign.”

Jean Ler, Chief Marketing Officer, QSR Brands (M) Sdn Bhd, added: “The Pizza Hut experience is all about enabling Malaysians to live life fuller with passion, through richer experiences. A big part of Malaysian culture is music, and so through the “Singing Pizza” we are combining two of our favourite passions – food and music – in one. We need to live and breathe the culture so we can connect and inspire fellow Malaysians in an authentic way.”

The new experience bridges two parts of culture Malaysians are most passionate about; music and food. Pizza Hut has partnered with Universal Music Malaysia to give Malaysians a heighten experience altogether.

Merrill Pereyra, CEO (Restaurants Division) of QSR Brands (M) Sdn Bhd, said: “This is an industry-leading partnership between two leading brands that share the same hunger for innovation in their respective industries. Through this partnership, both Pizza Hut and Universal Music Malaysia enables Malaysians to get the best of both worlds and get more out of life through a unique combination. It’s a win-win for both brands as the collaboration enables us to access each other’s customer base and serve up something special,” he added.

“We are really proud to be partnered with an edgy brand like Pizza Hut which has been continuously pushing all the right boundaries and the Singing Box initiative is a great example of that,” said Kenny Wong, Managing Director of Universal Music Malaysia/Singapore/Indo-China,

Nur Fazura binti Sharifuddin said: “Fattah and I are extremely excited and honoured to be the first artistes in Malaysia to launch our latest track Paling Sempurna through this unique “Singing Pizza” platform. How many other artistes can you say have reached and delight our fans through a pizza box?”

The “Singing Pizza” turns a regular pizza box into a music box that plays music from an exclusive playlist and comes with vibrant collectible designs! The “Singing Pizza’s” playlist comprises 200 songs, including top trending and exclusive unreleased tracks, by top local artistes such as Fattah Amin, Fazura, Alvin Chong, Zaim, Shalma and Aman Ra.

Pizza Hut customers can experience the “Singing Pizza” at the nearest Pizza Hut outlet through dine-in, takeaway or via delivery:

  • Pizza box: The pizza box includes a special QR code for consumers to scan and play the exclusive music via their mobile phones whenever they take away or order for delivery
  • Music Menu: A special QR code will be placed on Pizza Hut’s dine-in restaurants where customers are able to scan and listen to the exclusive playlistwhilst enjoying their pizzas dining in.

It doesn’t stop there! Further adding to the hype, customers will also stand a chance to meet Shawn Mendes live with a frequent purchase of any pizzas from selected Pizza Hut outlets, as well as unlock exciting pizza vouchers!

For more information about Pizza Hut’s latest “Singing Pizza”, head on over to https://www.pizzahut.com.my/the-singing-pizza

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