Monthly Archives

February 2019

News and Press >QSR BRANDS IS THE FIRST KFC FRANCHISEE IN SOUTH EAST ASIA TO TURN WASTE INTO ENERGY ON A COMMERCIAL SCALE

QSR BRANDS IS THE FIRST KFC FRANCHISEE IN SOUTH EAST ASIA TO TURN WASTE INTO ENERGY ON A COMMERCIAL SCALE

QSR BRANDS IS THE FIRST KFC FRANCHISEE IN SOUTH EAST ASIA TO TURN WASTE INTO ENERGY ON A COMMERCIAL SCALE

By | Uncategorized | No Comments

KUALA LUMPUR, 26 FEBRUARY 2019 – QSR Brands (M) Holdings Bhd (QSR Brands), operator of KFC and Pizza Hut restaurants,  embarks on strategic partnership with FatHopes Energy Sdn Bhd (FatHopes Energy) to deploy sustainable practices and eco-friendliness in its operation by processing oil wastage into industry fuel.

The initiative is an effort in driving change towards social and environmental well-being while generating a consistent sustainable stream of biofuels originating from Malaysia.

A Memorandum of Agreement (MoA) was formalized with a document exchange between Merrill Christopher Pereyra, Chief Executive Officer, Restaurants Division, QSR Brands and Vinesh Sinha, Founder and CEO of FatHopes Energy. The exchange was witnessed by Dato’ Kamaruzzaman Abu Kassim, Chairman of QSR Brands and Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands in a ceremony held at KFC Wangsa Maju, Kuala Lumpur.  Also present during the ceremony was Dato’ Eddy Leong, COO of FatHopes Energy.

Dato’ Kamaruzzaman noted that the partnership with FatHopes Energy is a firm step forward in QSR Brands’ sustainability journey and is fully aligned with its renewed focus on an Environmental, Social and Governance (ESG) framework, pointing to the many benefits derived from this initiative.

“The social outcome of this initiative focuses on channelling the used oil produced towards traceable, industrial application instead of running the possibility of any Malaysians consuming repurposed used oil in their everyday meals. Its environmental impact comes from the diversion of these oils towards biofuels which means significant amount of carbon* will no longer be emitted into the atmosphere. Lastly, the initiative has economic benefits too as a result of a significant increase in used oil income due to the added volumetric yield of used cooking oil recovery from the KFC stores,” he said.

Meanwhile, Dato’ Seri Mohamed Azahari also noted that the proprietary FHE iTank System by FatHopes Energy, an innovative used oil aggregation solution that will be installed in all KFC restaurants, is designed to enhance operational efficiencies within the restaurant’s kitchen by eliminating direct handling as well as increase recovery yields significantly.

“We are very supportive of FatHopes Energy’s innovative waste recovery technologies, the speed of their commercial scale rollout targets as well as their passion for waste to energy creation.  Besides that, having them as our sustainability partner allows us to focus more on our core business, serving our finger lickin’ good chicken to the millions of customers every month,” he added.

Expressing confidence on the partnership, Vinesh Sinha said that the tie up with QSR is another significant milestone in FatHopes Energy journey and an exemplary initiative that should be adopted across the industry.

“We are fully aware of the multifaceted nature of climate concerns and recognise that there are limits to what a company can do independently in addressing such challenges. But we remain persistent and proactive in creating or exploring solutions that are not just economically sound but also bring about significant social and environmental benefits. We are grateful to have the support of QSR Brands and are happy to offer our expertise and capability to provide innovative solution in managing waste oil from all KFC restaurants in an ethical and highly responsible manner.” Vinesh said.

The initiative with FatHopes Energy will be rolled out in stages starting with the installation of FHE iTanks in KFC restaurants across Malaysia and potentially Singapore. The parties are now in final stages of discussion on the second phase of the initiative, whereby FatHopes Energy will operate QSR Brands’ biodiesel plant in Port Klang for waste based biofuels production. Operated by FatHopes Energy, the operational capacity of the existing biodiesel facility will be increased to drive the global agenda of decarbonisation – positioning Malaysia as a pioneer in the area of waste based biofuels production.

RECOMMENDED POST

News and Press >GET THRILLED WITH THE NEW KFC GHOST PEPPER

GET THRILLED WITH THE NEW KFC GHOST PEPPER

GET THRILLED WITH THE NEW KFC GHOST PEPPER

By | Uncategorized | No Comments

KUALA LUMPUR, 21 FEBRUARY 2019 – KFC Malaysia is turning up the heat with the limited-time offer, KFC Ghost Pepper. Inspired by the flavours of Ghost Pepper, which is known as one of the world’s hottest chili pepper, this latest innovation is set to send a fiery heat thrill that grows with every bite.

Also known as “bhut jolokia”, the Ghost Pepper is famous for its “slow burn” sensation which triggers the taste buds soon after it is eaten, starting off with a nice subtle heat which slowly intensifies with each bite. This intense and exciting spiciness can now be enjoyed with the new KFC Ghost Pepper Zinger burger and Twister. Presented in a bold red burger bun and red tortilla, the popular KFC Zinger is spread with the smokey Ghost Pepper sauce and mayonnaise, topped with Japanese cucumber, tomatoes and crunchy BBQ nachos.

“If you are a foodie or a spicy food lover, the KFC Ghost Pepper is a must-try. It is unique and delivers a different kind of spicy food enjoyment from the usual. We are also happy to be one of the first in the market to introduce Ghost Pepper to our menu. It’s for a limited time only, so try it today!” said Ling Mee Jiuan, Chief Operating Officer, KFC Malaysia.

KFC Ghost Pepper Zinger burger and Twister are available in à la carte starting from RM10.90 (Zinger burger) and RM8.90 (Twister). For a complete meal, opt for the KFC Ghost Pepper combo meals with fries and a refreshing Mirinda Strawberry carbonated drink. The box meals comes with an additional 1-pc chicken.

The KFC Ghost Pepper is available nationwide at all KFC restaurants from 21 February 2019, while stocks last!

For more information,please visit: www.kfc.com.my

RECOMMENDED POST

News and Press >QSR BRANDS UNVEILS THE WORLD’S FIRST HALAL COMPLIANT WATER RECYCLING PLANT

QSR BRANDS UNVEILS THE WORLD’S FIRST HALAL COMPLIANT WATER RECYCLING PLANT

QSR BRANDS UNVEILS THE WORLD’S FIRST HALAL COMPLIANT WATER RECYCLING PLANT

By | Uncategorized | No Comments

PORT KLANG, 20 February 2019 – QSR Brands (M) Holdings Bhd (QSR Brands) through its subsidiary, Ayamas Food Corporation Sdn Bhd (AFCSB), has renewed its commitment to its long-term environmental sustainability efforts with the newly-upgraded Wastewater Treatment Plant and the installation of a Recycling Plant at Ayamas Food Corporation Factory in Port Klang, in collaboration with Aliran Ihsan Resources Berhad, a member of MMC Corporation Berhad.

With an eye towards sustainable reuse of waste by-products while making operations more efficient and clean, the upgrade aims to support Ayamas’ production expansion in the near future which allows wastewater treatment of up to 3000 m3/day. The fast-track project was completed on 28 October 2018 within an eight-month time frame.

In line with QSR Brands’ consummate halal assurance to consumers with full compliance across its ‘Farm-to-Fork’ operations, upon consultation with the relevant religious authorities, the treatment plant is equipped with the technology to treat effluent into clean, clear and odourless water categorized as ‘air mutlaq’ or pure water by Selangor Mufti’s office. The reuse of the treated water is recognised as safe and complies with the Shariah and halal certification guidelines and is consistent with the published decree by the state of Selangor Fatwa Committee.

To further contribute to a number of its on-going green initiatives, QSR Brands through AFCSB has also unveiled a newly-installed Recycling Plant. The final effluent from the Wastewater Treatment Plant to be reused for non-potable purposes such as floor and truck washing, toilet flushing as well as for gardening the landscape.

During the launching ceremony, Managing Director of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil said the initiative will promote sustainable conservation of water while preserving the ecosystem.

“QSR Brands is fully mindful that it takes collective actions to bring positive impact to the community and environment. Through shared commitment to the planet, QSR Brands look forward to forge strong partnerships like what we have unveiled today to protect the best interest of the planet’s ecological health while maintaining our operational efficiency. Continuous improvement to our facilities are made possible with the ever-evolving technology and our newly-launched wastewater treatment and recycling plant serve as a testament of our commitment. We believe that supporting environmental conservation is not charity, but one of the smartest investments we can make for our future generations,” said Dato’ Seri Mohamed Azahari.

AFCSB is among the pioneer poultry plant in Malaysia to venture into this project with hope to inspire others. By doing this, the plant is able to reduce up to 25 percent of the current dependency to the city water supply.

The technology used for the project is using the combination of Ultra-Filtration Membrane with biological wastewater treatment process which is also known as Membrane Bio-reactor (MBR) for the upgrading works, and a polishing system for the Recycling Plant. The ultra-filtration uses a JAKIM’s Halal certified Activated Carbon membrane application with pore sizes in the range of 0.1 to 0.001 micron which enables the removal of suspended matter, bacteria, and viruses. This is the first in the world halal recycling plant for poultry processing that provides clean water, free of pathogens and low turbidity which provides confidence to the user.

“Aliran Ihsan Resources Berhad is honoured to be the project partner in delivering the Wastewater Treatment Plant Upgrading Works and Recycling Plant for AFCSB and QSR Brands. We look forward to more opportunities to share our membrane application technology such as membrane bio-reactor and reverse osmosis as well as other water treatment expertise, as they contribute to the preservation of the ecosystem through sustainable water resources management. We hope that more companies will follow AFCSB’s environmentally responsible practices and adopt this green initiative within their business operations”, said Dato’ Sri Che Khalib Mohamad Noh, Chairman of Aliran Ihsan Resources Berhad

RECOMMENDED POST

News and Press >KFC EXPANDS ITS DRIVE-THRU FOOTPRINT IN EDUSPHERE, CYBERJAYA

KFC EXPANDS ITS DRIVE-THRU FOOTPRINT IN EDUSPHERE, CYBERJAYA

KFC EXPANDS ITS DRIVE-THRU FOOTPRINT IN EDUSPHERE, CYBERJAYA

By | Uncategorized | No Comments

KUALA LUMPUR, 19 FEBRUARY 2019 – QSR Brands (M) Holdings Bhd (QSR Brands), the operator of more than 820 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia continues to embark on its strategic expansion drive, this time bringing Finger Lickin’ Good enjoyment and quick service dining convenience to education city development – edusphere at Cyberjaya.

QSR Brands through its wholly owned subsidiary company, QSR Stores Sdn Bhd (QSR Stores) today entered into a strategic partnership with the renowned education city developer, HCK Capital Group Bhd (HCK Group) through its subsidiary Aspen Entity Sdn Bhd (Aspen Entity) to open the first ever KFC drive-thru restaurant in Cyberjaya.

A memorandum of agreement (MoA) was signed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Dr. Dennis Ling, Executive Director of Aspen Entity at the edusphere Sales Gallery to mark the inauguration of the collaborative project. Also present during the signing ceremony were Tan Sri Dato’ Dr R. Palan (Executive Chairman of SMRT Holdings Berhad), Tan Sri Clement Hii (Executive Chairman of HCK Capital Group Berhad) and Datuk Wira Vincent Lye (Director of Aspen Entity) as well as the Board of Directors of HCK Group.

Edusphere is a mixed development located on 24 acres of freehold land. It is one of the four education cities developed by HCK Group. Edusphere embodies the “Stay, Shop, Study” concept which leverages on its synergy of residential, commercial and education components to add value to its properties.

Expected to open its door for business by first quarter of 2021, the new KFC drive-thru restaurant is projected to boost footfall in the development, provide greater food and beverage options and daily convenience to not only the students of Cyberjaya University College of Medical Sciences (CUCMS) but also to the future residents in edusphere.

“We are always on the lookout for good partners and avenues to add value to our developments. In all of HCK’s developments, we are very mindful of the footfall and traffic as it means the success of the development. Thus, we create education cities with traffic from the students and surrounding amenities. With KFC coming in as our partner, it further enhances the traffic by bringing in footfall from surrounding offices,” said Tan Sri Clement Hii.

Dato’ Seri Mohamed Azahari said QSR Brands has a robust expansion plan for KFC and one of its key strategies to meet the evolving consumer preferences is to grow the restaurant’s drive-thru network.

“While we continue to innovate and re-imagine excellent dining experience to drive footfalls and loyalty from our customers, we do not dismiss the fact that the demand for on-the-go service is ever-increasing. Consumers expect things a lot faster in this age of convenience and drive-thru restaurant has become an essential amenity especially in developing residential and integrated townships. We strive to collaborate with like-minded and reputable partners including property developers in exploring value-creation opportunities through sharing of resources and expertise. We are optimistic that the participation our iconic brand would add a significant value to the unique edu-city development by the HCK group. We are positive that the student population, working professionals, as well as the existing and future residents of edusphere and Cyberjaya will appreciate and enjoy from the convenience of the city’s first KFC drive-thru.” he elaborated.

Edusphere @ Cyberjaya has already completed the first phase of its development and having Cyberjaya University College of Medical Sciences (CUCMS) in full operation. Once in completion, edusphere will have 6 residential blocks with eco-smart features nestled in 5.5 acres of recreational foliage, a commercial tower as well as 200,000 square feet of retail and F&B lots, circuited by over 2km of pedestrian-friendly walking paths.

RECOMMENDED POST

HTML Snippets Powered By : XYZScripts.com

×