News and Press >QSR TRADING IS NOW SOLE DISTRIBUTOR FOR HALAL HYGIENE SOLUTIONS THROUGH STRATEGIC PARTNERSHIP WITH TAKEXCO
QSR TRADING IS NOW SOLE DISTRIBUTOR FOR HALAL HYGIENE SOLUTIONS THROUGH STRATEGIC PARTNERSHIP WITH TAKEXCO
29 October 2018
PETALING JAYA, 29 OCTOBER 2018 – QSR Brands (M) Holdings Bhd (QSR Brands) through its marketing and distribution arm, QSR Trading Sdn Bhd (QSR Trading), has entered into a Memorandum of Understanding (MoU) with a Japan-based hygienic solutions provider, Takexco Malaysia Sdn Bhd (TAKEXCO), to become the sole distributor of Halal-certified food grade sanitizer products namely [Takex Clean QSR] & [Takex Clean Extra QSR] in Malaysia.
The MoU was signed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands, and Mr. Takeshi Okada, Senior Executive Director Takex Co. Ltd in a ceremony held at Hilton Hotel, Petaling Jaya. Also present were the President & Chief Executive of Johor Corporation and Chairman of QSR Brands, Dato’ Kamaruzzaman Abu Kassim and and Ms. Kumi Okada, Director, Takexco Malaysia Sdn Bhd and President of Takex Co. Ltd.
In the MoU between both parties, QSR Trading is granted an exclusive right to become sole distributor of the world’s first halal certified food grade ethanol sanitizer products in Malaysia with a co-branded agreement under QSR Brands. Both [Takex Clean QSR] & [Takex Clean Extra QSR] sanitizers will also be used in all 48 Kedai Ayamas outlets across the country.
“This collaboration is in line with the new government’s aspiration to strengthen the momentum of Malaysia-Japan trade relationship. With the competencies and technological competitiveness from Japan and Malaysia’s highly skilled workforce and remarkable investment environment, there are varieties of potentials that can be further explored by both countries especially in the halal industry,” said Dato’ Kamaruzzaman Abu Kassim, the Chairman of QSR Brands.
“QSR Brands is a trusted name in providing a consummate halal assurance to all our customers. Today, will serve as a testament of QSR Brands and Takexco efforts which will strengthen our bilateral relationship in exchanging our expertise in this global halal industry. This collaboration with Takexco is a progressive step towards expanding our Halal credentials beyond our best practices and expertise in Halal food manufacturing and restaurant service operations. Both [Takex Clean QSR] and [Takex Clean Extra QSR] are Halal certified by JAKIM. We hope that we will be able to cater the needs for a perfect hygienic solution of the increasingly conscious consumers out there,” he added.
“We’re glad with this co-branding partnership and hopefully this initiative will set the benchmark for hygiene environment and food safety in compliance with the JAKIM Halal standard,” said Ms. Kumi Okada, Director, Takexco Malaysia Sdn Bhd and President of Takex Co. Ltd.
The [Takex Clean QSR] & [Takex Clean Extra QSR] are an ethanol based disinfecting agent containing extracts obtained from bamboo epidermis – Phyllostachys Pubescens, as the active ingredients. These products are made using food grade materials and is also certified HALAL by the Department of Islamic Development Malaysia (JAKIM) which is known to be one of the most stringent accreditation bodies for Halal.
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